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Web Governance Crash

Course: Creating a Sustainable Digital

Transformation

#hewebgovPrepared by Matt Herzberger

Principal Consultant / CEO – Aligned Path

http://alignedpath.com

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Introduction

Hi, I’m Matt

Icon by Matt Brooks

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Introduction

I live here

Icon by Brandon Gamm

I work here

And here

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Introduction

I have also worked at:

• University of Iowa

• Texas A&M University

• Florida International University

• Creighton University

• Consulted with many more… Icon by James Keuning

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IntroductionIn one way or another I was involved in central or organic

Web leadership at each organization. Both top down and

bottom up.

“Been there,

done that, and

have the scars

to show for it”Icon by Phillip Green

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Introduction

But I also learned a lot along the way.

“We are all truly

passionate and

genuinely want the best

for our institutions, issues

arise as to the path to get

there.”

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ENTER

GOVERNANCE

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State of higher ed Web• MORE SITES

• MORE

PLATFORMS

– CMS

– SOCIAL

– MOBILE

• MORE

AUDIENCES

• MORE

SPECIALTIES /

• MORE

TECHNOLOGIES

• MORE RISKS

• MORE TRAFFIC

• MORE

EXPECTATIONS

• MORE COMPLEXITY

• MORE DEMAND

• AND SO ON…

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ENTER

GOVERNANCE

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ENTER

GOVERNANCE

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ENTER

GOVERNANCE

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Our focus today

Digital Strategy and

Web Governance

AKA “How to manage Web in a sustainable

way to meet your goals”

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What is digital strategy?

A plan as to how to handle

whatever your institution can

throw at you

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What is digital strategy?

A vision for

• How to handle each channel

• How to prioritize

• How to resource each request

• How to put your audience first

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What can it do for you?

A chance to sit down and make an

outline for how things should work

Helps you move from tactics/

production to mature strategic

implementation

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How to use your digital strategy?

• Gather buy-in

• Set a roadmap that will then be

adhered

• No longer chase shiny objects

If you don’t plan to use it, don’t waste the time creating it

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ENTER

GOVERNANCE

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ENTER

GOVERNANCE

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What is Web governance?

A framework to help support and get buy in

to put your digital strategy into action as you

envisioned it

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What can governance do for you?Governance make sure things are enacted

and resourced from an institutional level.

• Enforce priority

• Find the funds to carry out necessary

projects

• Reduce risk and waste

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How to leverage governance?

• Collaboration

• Accountability

• Increase ROI of web initiatives through

efficiencies

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How can this benefit EVERYONE?Everyone has their interests taken care of

Engaged staff

67% of high school seniors say a college website affects their perception of an institution

SOURCE: 2014 E-Expectations Report

At ease

leadership

Successful

usersIcons by Wilson Joeseph

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What is at play?

People Processes Tools

Resources based on

size and complexity

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There is an opportunity

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Start small

Icons by Scott Lewis, Krisada, Michael Erdmann, Lil Squid

Champion Issues Relationships You

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Key takeawaysTrue Web leaders understand their role is greater than leading the Web, but

contributing to the success of the whole organization

“Your website represents your

university 24 hours a day, 7 days

a week. It’s the intersection of

marketing and IT, enrollment and

advancement, student life and

alumni relations, and so on.”

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Key takeawaysWebsites must be thought of holistically

“Each entity must understand

they are part of a larger Web

presence. In the eyes of our

users it is all one site”55% of the prospective college student respondents cited difficulty with site

navigation among the greatest challenges encountered with college websites.

SOURCE: 2012 E-Expectations Report

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Key takeawaysWeb strategy must be just that, strategic. We must move from a

production focused mindset

“By shifting focus to

strategic objectives. You’ll

be able to plan for the

future instead of putting out

fires in the present.”

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Key takeawaysMany organizations believe their issues can be solved by investment in a

new design.

“An investment in internal

efficiencies makes all future

investments pay off many

times over with increased

chances for success.”

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Follow ups / Next steps

Contact Matt

http://alignedpath.c

om

matt@alignedpath.

com

@alignedpath

Go for it!

alignedpath.com/govkickstarter

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There is an opportunity