web marketing - 7.2 il social web: introduzione
TRANSCRIPT
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WEB MARKETINGLezione #7.2
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IL SOCIAL WEB
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Internet in Italia oggi
Audiweb.it
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Il fenomeno del social web
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SOCIAL MEDIA
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BLOG
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FLICKR
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YOUTUBE
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SOCIAL NETWORK
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...E TWITTER?
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APPROCCIO STRATEGICO
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PASSAPAROLA
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3 MOTIVI
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INFORMAZIONE
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DIVERTIMENTO
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VANTAGGIO ECONOMICO
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DIVERSIFICARE
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Testi di riferimento
Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:
*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.