Web Marketing Hero forChambers of Commerce

Empower Your MembersAdd Value to a Membership

Create a New Revenue Stream

Thursday, January 24, 2013

The Genesis

Biz’s overwhelmed, don’t know where to start, and don’t have time

Created as a one-stop resource for our clients after training

Training available at THEIR CONVENIENCE, anytime, anywhere, on any device

Thursday, January 24, 2013

What is it?One-Stop Web Marketing Classroom for your Members

On-demand video tutorials and marketing

materials

Bi-Weekly Email

Newsletters

Bi-MonthlyWebinars

Bi-Annual eBooks

Thursday, January 24, 2013

Online Classroom

Over 7 hours of Facebook and Web Marketing Tutorial Videos (smartly organized and short)

Dozens of In-Store Marketing Materials and eBooks (in-store signs, sign up forms, etc.)

e.g. “Blueprint: Your Website” & “Checklist: Online Promotions”

Thursday, January 24, 2013

Bi-Weekly Email Newsletters

Covers all Web Marketing Topics/Platforms

Simple Tips and Tricks that are easy to implement

Keeps Members Up-to-Date on Social Media News

Keeps Members Focused and Inspired

Thursday, January 24, 2013

Bi-Monthly Webinars

Covers all Web Marketing Topics

Facebook, Pinterest, Email Marketing, Twitter, Website, etc.

e.g. “How to Collect Email Leads via Facebook”

e.g. “Cash Mob Best Practices and Tips”

e.g. “5 Ways to use Pinterest for Your Biz”

Thursday, January 24, 2013

In depth web marketing strategies available on any eReader or printed

Branded with YOUR CHAMBER’S LOGO

Distribute to all new and current members

Bi-Yearly eBooks

Thursday, January 24, 2013

Empower Your Members

Provide your members with invaluable web marketing training, available anytime, anywhere, on any device

Provide your members a one-stop web marketing solution

Help your members bring in more customers, more sales, and more clients

Works for both b2c and b2b

Thursday, January 24, 2013

Add Value to a Membership

Create incentive for new member sign ups

Help retain current members by providing them this invaluable training

Help fulfill your mission to promote, educate and support a vital business community.

Thursday, January 24, 2013

Create a New Revenue Stream - Part 1

Chamber receives free tickets to bi-monthly $99 webinars...Chamber may charge a reduced rate, give out to VIPs, etc.

Chamber may create an event around the webinar, charge entry fee, and have member social media pros ready to implement the training

Thursday, January 24, 2013

Create a New Revenue Stream - Part 2

eBook Sponsorships - Chamber is free to find and charge sponsors for the eBook. Front cover, back cover, printed for free, etc.

eBook Lead Generation - Chamber is free to use eBooks for lead generation on both its website and Facebook Page

Thursday, January 24, 2013

Create a New Revenue Stream - BONUS

BONUS - Special tutorial section for Chambers, showing how to monetize its Facebook Page, using techniques very few people actually know about (our favorite includes building up your chamber's ad network, then selling access to it to your members)

BONUS - We create a custom Facebook tab/app to display the eBook and promote WMH as one great reason to join the Chamber

Thursday, January 24, 2013

Options$129/month ($1499 annual option)

2 eBooks/year

Web Marketing Hero

Custom Facebook App

$149/month ($1599 annual option)

2 eBooks/year

Web Marketing Hero

Custom Facebook App

Bi-Weekly Emails

20 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate.

$399/month ($4000 annual option)

2 eBooks/year

Web Marketing Hero

Custom Facebook App

Bi-Weekly Emails

50 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate.

1 hour consulting/month

Thursday, January 24, 2013

The Math

20 Webinar Tickets x $20 = $400 (six times/year = $2400, +$800 for the year)

2 eBooks x $200 sponsorship = $400

Facebook Advertising Admin Access = $50 per use

Or, raise membership fee a small amount ($5) to offset cost

Hypothetical - $149/month plan

Thursday, January 24, 2013

Does it Work?

Thursday, January 24, 2013

Summary

Empower members to take control of their web marketing

Add value to a Chamber membership ($399 a la carte value)

Create a new revenue stream for the Chamber

Thursday, January 24, 2013