web marketing that works aim canberra
DESCRIPTION
Adam Franklin gave this breakfast presentation at AIM Canberra on June 10th 2014.TRANSCRIPT
Insider Tips for Web Marketing
That Works
Adam Franklin, Marketing Manager
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Who’s next?
You?
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR
@Franklin_Adam
40% OR 25% CTR
@Franklin_Adam
Tailored
1 call to action
Personal
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
40
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14brisbane
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“Train hard, win easy”
Sean Bowes
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim14canberra