web ,non store,non traditional retailing
TRANSCRIPT
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Web, Nonstore Based, and other Forms of
Nontraditional Retailing
Chapter06
TC/IS/2011/MS/144MMT:3093
Retailing MarketingDepartment of Business & Management Studies
Trincomalee CampusEastern University - Sri Lanka
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Non-store retailing is a form of retailing in which sales are made to consumers without using physical stores.
Non Store Retailing
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Single-channel and Multi-channel retailing
Nonstore-based strategy mixes: direct marketing direct sellingvending machines – with an emphasis on direct marketing
Electronic retailing through the World Wide
Nontraditional forms of retailing:Video kiosks Airport retailing
Discussion Areas
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Single Channel and Multi Channel Retailing
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Single Channel Retailing
Store Web Mail Order
Mobile
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Multi Channel Retailing
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Direct Marketing
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Material distributed via the postal service to a recipient’s home or business to promote a product/service.
DIRECT MAIL
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TELEMARKETING
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DIRECT RESPONSE ADVERTISING
Standard broadcast and print media designed to generate a direct response.
Example: an order or personal visit.
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Direct selling method in which merchandise from several vendors, or several items from the same vendor, are presented to prospective buyers via mail or internet.
MAIL ORDER OR CATALOGUE MARKETING
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.E-MAIL MARKETING
Electronic mail as a means of communicating commercial or fundraising messages to an audience.
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Modern Marketing Tool
Mobile App
Direct Marketing Trend
1. Expanding activities of direct marketing
2. Changing customer lifestyle
3. Increased competitors
4. Greater use of multi channel retailing
5. Newer role for Catalog and TV
6. Technological advances
7. Infomercial- Documentary
8. Interns global direct marketing
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Advantages of Direct Marketing
Expand trading area
Many costs are reducedSpecific customers segments are pinpoint through
target mailing
Customer shop convenientlyHuge geographical area can be covered inexpensively
and efficiency
Lower price
e
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Limitation of Direct Marketing
Product cannot be examined before purchase.
Firms may underestimate cost.
Clutter exist.
Printed Catalogs prepared in advance.
Delivery delay create bad name for company
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Nonstore-based strategy mixes: Direct marketing Direct sellingvending machines – with an emphasis on direct marketing
Discussion Areas
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Executing a Direct Marketing Strategy
Printed List from brokerDownload mailing listMailing target areaAdvertising news paper
Direct marketing tools
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Direct Selling
Direct Selling
Contact with
Customer home
Phone Solicitation
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Vending Machines
Vending Machine is a cash or card operated retailing format that dispenses goods and services.
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Characteristics of Web Users
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Project a retail presence
Enhance image
Generate sales
Reach geographically-dispersed customers
Provide information to customers
Promote new products
Demonstrate new product benefits
The Role of the Web
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World Famous online shopping stores
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Other Nontraditional Forms of Retailing
Airport RetailingVideo Kiosks
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THE INFORMATION KIOSK
By the touch of a finger users can gain access to product information company services forms and printouts for retail stores
Other Nontraditional Forms of Retailing
27Airport Retailing
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Single-channel Multi-channel retailing Nonstore-based strategy mixes:
direct marketing direct sellingvending machines –
Electronic retailing through the World Wide Web
Nontraditional forms of retailing:
Video kiosks Airport retailing
Single-channel
SUMMERY
Multi-channel Direct Marketing
Web, Nonstore Based, and other Forms of Nontraditional Retailing