Ensuring Web SuccessSM

ALERTSITE®

WEB PERFORMANCE MONITORING

An Overview

For most organizations today, online

success = business success. Your Web,

mobile and cloud applications must

be available and performing to users’

increasingly high expectations to improve

your bottom line, control costs and protect

brand image. A thorough Web performance

monitoring strategy is a must. And while it

may seem too good to be true for a solution

to combine the most advanced technology

with ease of use and the right price tag,

you’ll be happy to know: it isn’t.

Over the next few pages, we’ll introduce

each of our key capabilities and how they

can help your online business.

> Why Customers Choose AlertSite

• Our technology is the most effective for monitoring true user experiences with Web, cloud and mobile apps and APIs. We deliver fewer false alerts and provide the diagnostic detail required to resolve outages, slowdowns or content issues more quickly.

• They can monitor more and pay less. AlertSite® offers the most affordable and flexible usage-based plans. Customers who switch from other providers save as much as 50%.

• Deploying, learning and using AlertSite takes minutes (literally) versus days with other tools. Our transaction recorder is easy to use—no scripting required.

• Our support team is like an extension of their team and always assists in a speedy and friendly manner.

> How Can AlertSite Help Your Online Business Prosper?

I wonder if we even test our company website performance?

Why Monitor?

Site availability and speed are the foundations of a good user experience. If your site is down or performing slowly, users may go elsewhere. According to TRAC Research, a one second delay in response time may decrease overall user satisfaction by 16% and drop conversions by 7%.

Network & Alerts

AlertSite’s global 24x7 monitoring network of 80+ global locations alerts you the moment an issue occurs and captures the detail needed to help you and your team fix it quickly. In fact, our diagnostic detail is so good that some of our customers have cut time-to-issue-resolution by as much as 75% when switching to AlertSite from another top provider.

Easy to Use

AlertSite monitoring is also the easiest to deploy, learn and use. Our transaction recorder allows you to record the steps of a transaction you want to monitor using a real browser—no complex scripting required.

A True View of User Experience

AlertSite response time monitoring takes you to the next level by showing you what your users perceive page load time to be (how long it takes for the page to load above the fold) based on their unique browser settings. This information is valuable because it will help you optimize page and object load times in ways that actually impact your users’ perceptions of performance, so you can invest your time and dollars in only those optimization efforts that will actually improve your bottom line.

> The Seven Sleep-Saving, Budget-Friendly, Brand-Preserving Benefits of AlertSite Website Monitoring

• Ensure critical Web pages and transactions are always working

• Be alerted to performance issues as soon as they occur

• Reduce IT resources expended on solving site issues

• Reduce inbound calls about poor online experiences

• Understand variations in performance for users in different geographic locations

• Prioritize performance optimization initiatives by their impact on perceived user experience

• Maximize online revenue, user satisfaction, brand image and other critical online business metrics

> Response Time, Availability and User Experience Monitoring

The CSS is rendered differently in this browser. That hurts the customer experience.

Cross-Browser Monitoring

Cross-browser monitoring measures Web application performance in Firefox®, Internet Explorer® and Chrome®* browsers. You can quickly identify browser-specific problems and discrepancies in how code, images and third-party objects load. This intelligence is necessary for understanding related optimization opportunities.

Mobile Device Monitoring

Mobile access of websites is on track to overtake conventional desktop access by the end of 2013, according to Gartner Research. It’s crucial to have a monitoring tool that supports mobile website monitorng.

AlertSite emulates mobile devices, records transactions and plays them back over internet connections or actual mobile carrier networks, as if you were a user navigating on that device. You can ensure your mobile website is displayed and functioning properly across all platforms.

> The Three Key, Everyone’s- Happy Benefits of AlertSite Cross-Browser and Mobile Device Monitoring

• Identify browser or device issues quickly and focus trouble-shooting efforts accordingly

• Deliver consistent user experiences across all browsers and devices that matter to your business

• Optimize performance for unique browsers and devices

> Cross-Browser and Mobile Device Monitoring

Our industry-specific or custom benchmarks show you how you compare to organizations you compete directly against or those sites which set the bar for exemplary user experiences.

Industry Benchmarks

*Chrome available second half of 2012

Now you can tell if an API has gone AWOL and enforce your SLAs!

API monitoring capabilities are part of SmartBear’s API lifecycle quality portfolio, API Complete. API Complete combines the easiest-to-use solutions for delivering high-quality APIs and Web services—increasingly important to business-to-business (B2B) and business-to-consumer (B2C) applications.

API Complete consists of soapUI, the most popular pre-deployment API testing tool, and AlertSite monitoring. These tools are integrated to enable development, IT/operations and e-commerce teams to use a single platform for pre-deployment testing and production monitoring.

AlertSite customers can monitor the performance of their APIs in a simple, automated way by leveraging test scripts from soapUI, likely used by their development team already.

Developers and testers can create Web services test scripts for functionality and security testing from their desktops, then share those scripts with IT/operations and e-commerce colleagues for global perfomance and avail-ability monitoring. When a monitor fails and a perfor-mance alert is issued, the same test resources can be sent back to development and testing teams for collaborative issue investigation and resolution.

> The Three Quality-Driving, APIs are Everywhere, Lifecycle Benefits of AlertSite API Monitoring

• Improve online success by ensuring APIs are operational

• Manage contractual agreements around API performance with business partners using objective monitoring data

• Collaborate cross-functionally with API developers and testers, IT/operations and e-commerce teams to ensure API quality from development through deployment

> API Monitoring

Test Functionality with soapUI

Test Scalability with loadUI

MonitorPerformancewith AlertSite

“By 2014, 75 percent of the Fortune 1000 will offer public Web APIs. By 2014, all consumer-facing enterprises — and many that aren’t — will treat a public Web API as equally important to a public website.” Gartner, Predicts 2012: Application Development December 2, 2011

API Complete LifeCycle Capabilities

If customers can’tsee an item, theycan’t spend theirmoney!

With more and more websites depending on content delivered by third parties or new rich media delivery services, the ability to measure the impact of such content or services is essential.

AlertSite can monitor all popular types of Web content like Flash®, AJAX and other rapidly-changing RIA platforms.

Using our ContentViews™ feature, you can categorize specific pieces of content (your own or content from a third party) to be monitored. You can also elect to only receive alerts on specific content issues.

This is especially helpful for gathering objective data to use when measuring against contractual agreements with business partners.

> The Three Rapidly-Adapting, Media-Blasting Benefits of AlertSite Third-Party and Rich Content Monitoring

• Know whether Web application issues are within your control to fix or need to be escalated to a third party

• Understand the impact of newly-released rich media or third-party content on overall site performance

• Objectively enforce contractual service level agreements

> Third-Party and Rich Content Monitoring

Load Testing ensures that your website and Internet applications are ready to handle user demand at any time. SmartBear’s testing environment can simulate large numbers of virtual users in four geographic regions throughout the world. Our flexible solution uses both dedicated in-house and cloud-based systems to bring you a comprehensive load test solution.

Load Testing Services

About SmartBear

SmartBear puts our users first so you’re ready to support your organization’s next-generation qual-ity needs, regardless of platform environment, pro-cess or budget. Whether your needs are to work or play in the cloud, “go Agile,” or take advantage of virtualization, our free, SaaS and on-premise tools have you covered in a variety of ways to satisfy the simplest to most mission-critical applications and situations.

We offer powerful, affordable and easy-to-use software development, testing, performance and post deployment monitoring tools that work well in small-company environments and easily scale for enterprise use. With our help you can automate mundane tasks, easily track and report the success of your efforts, and build the best-performing products possible.

Our tools have helped nearly one million profes-sionals worldwide build, test and monitor some of the best software applications and websites, any-where—on the desktop, mobile and cloud.

SmartBear Software Inc. 100 Cummings Center, Suite 234N Beverly, MA 01915

©2012 by SmartBear Software. Smartbear and AlertSite are registered trademarks, the Pawmark logo is a service mark, and API Complete, ContentViews and soapUI are trademarks of SmartBear Software. All others are trademarks of their owners. AS-BRO-052012-WEB

About AlertSite

At AlertSite there are no one-size-fits-all solutions. Our experienced monitoring consultants will work with you to tailor a solution that fits your com-pany’s needs and budget. Our representatives are available during business hours at +1 877-302-5378.

To get a quick snapshot of your Web performance we offer a self-service instant test, available at several of our global testing locations. It can be accessed at www.smartbear.com/free-Web-test.