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Developing a web presence&

Getting started with blogging

A guide by PhD students

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Why web presence?

Selfish

Own brand

Raise profile

Advertise papers ngage distant

researchers

As! for help

"ncrease #ob prospects

"$prove writing

Philanthropic

Acade$ic outreach

Web is two way

Public outreach

ducation

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Options

%witter

Advertising wor!

ollowing conference hash tags

As!ing'Answering (uestions

)earing about new research

Sharing tales of acade$ic ups'downs

www*twitter*co$

http://www.twitter.com/http://www.twitter.com/

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Options

Static site

Pro#ect description

Photos'videos

+, host Publication list

+ollaborators

-in!s

e*g* www*wordpress*co$using pages

http://www.wordpress.com/http://www.wordpress.com/

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.a$ple static page

/ohannes 0iocic 1PhD student2 3ndyear4

http5''#o#o$io*wordpress*co$'about'

http://jojomio.wordpress.com/about/http://jojomio.wordpress.com/about/

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Options

6log

Detailed discussion

+rowd sourcing e.peri$ents

S!ills and techni(ues ieldwor! photos

Paper su$$aries

Pop science

e*g* www*wordpress*co$using posts

http://www.wordpress.com/http://www.wordpress.com/

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Options

-in!ed"n

Online +,

A treasure trove for recruit$ent consultants***

"ncreasingly used by acade$ia

)elps create none acade$ic wor! opportunities

www*lin!edin*co$

http://www.linkedin.com/http://www.linkedin.com/

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Options

aceboo!

6est !ept for social

6e careful what you share if you are

searchable'inde.ed7

www*faceboo!*co$

http://www.facebook.com/http://www.facebook.com/

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Options

RSS

Where to read all these blogs?

+an be used for #ournals

Rich Site Su$$ary ' Really Si$ple Syndication Aggregates 8feeds8 into one place

9o wasted ti$e scouring sites for updates

e*g* www*feedly*co$

http://www.feedly.com/http://www.feedly.com/

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.a$ple school blogs

/ohn Stevenson 1research fellow4

e*g* citi:en science results5http5''all;geo*org'volcan

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.a$ple school blogs

Darren Wil!inson 1PhD student2 @ thyear4

e*g* conference outputhttp5''wil!insondarren*wordpress*co$'3'

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.a$ple school blogs

Bit +arruthers 1PhD student2 > rdyear4

e*g* fieldwor! reporthttp5''vita$inccs*wordpress*co$'3'=

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.a$ple school blogs

0ichael Spencer 1PhD student2 > rdyear4

e*g* $ethods and datahttp5''scottishsnow*wordpress*co$'3'

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Potential drawbac!s

"dea theft

Don8t put great ideas out there until you have published the$conventionally7

+hasing hits ' consu$ing ti$e

ind a balance in blog fre(uency2 = per $onth?

6log because you have so$ething to say

0isrepresentation ; your writing $ay be ta!en out ofconte.t2 or $ista!es pounced on ; as! your supervisor

about research sensitivity Cou $ight be as!ed to do interesting side pro#ects7

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Successes

/ohn Stevenson

-ive &A on %he Guardian website5http5''www*theguardian*co$'science'3

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)elp7

Search engines are your friend

Hse &A sites li!e http5''stac!overflow*co$'; $a!e sure yousearch before you as!7

Software often has help e$ail lists eg5 http5''www*r;pro#ect*org'$ail*ht$l

http5''(gis*org'en'site'getinvolved'$ailinglists*ht$lI(gis;$ailinglists

Again J search before you as!7

oru$available to help with wordpress*co$ Cour supervisors and peers can often help*

http://stackoverflow.com/http://www.r-project.org/mail.htmlhttp://qgis.org/en/site/getinvolved/mailinglists.html#qgis-mailinglistshttp://en.forums.wordpress.com/http://en.forums.wordpress.com/http://qgis.org/en/site/getinvolved/mailinglists.html#qgis-mailinglistshttp://www.r-project.org/mail.htmlhttp://stackoverflow.com/

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Suggestions

Write an about page for your pro#ect

Ai$ to blog regularly 1once a $onth?42 not necessarily fre(uently

%ry different post writing styles

%hin! about your target audience* "nteresting paper on public

engage$ent by Prof* "ain Stewart5http5''d.*doi*org'=

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Su$$ary

Only develop web presence if you want to

Generally get out what you put in

"nternet is a great resource2 contribute7

As! for help if you need it*