As at Dec.31, 2011, Nigeria has 45,039,711Internet users, 29.0% of the population, per ITU.

Source: Internet World Stats

WEBPRESENCE

Plan (SEO/PPC)

Table of Content Introduction

o Executive summaryo General Information

Project Overview Our Pathway SEO Workflow SEO Costing PPC Services For Whom? White Label Solution Next Steps SEO Timeline (Approx.)

IntroductionExecutive Summary

CFA Leverage is pleased to submit this SEO/SEM plan to yourOrganisation. We wish to stress that with the growing popularity of searchengines; a website that is SEO friendly will properly position you on theInternet. We look forward to working with you (or your clients) in order todevelop an effective, powerful and positive web presence.

We understand the Internet pretty well, so our goal will be to ensure yourwebsite works hard for you and not the other way round. Our White ResellerSolution backed by a duly signed agreement, makes it possible for us toexecute this plan on your client’s website without them knowing.

Contact information for this project is:

General Information

Tel: (+234) 7040555333, (+234) 8036245734

Email: info@cfaleverage.com | Website: www.cfaleverage.com

Project OverviewIt is our believe that your Organisation is a serious minded, forward lookingorganisation in Nigeria, that deserves a website that would truly position youon the Internet.

A Website should be able to achieve the following:

1. Make the Business easily found on the search engines (SEO).2. Have a steady flow of incoming traffic from the search engines.3. Used as a channel to disseminate information.4. Serve as a source of connection with the outside world.

This Project would help your Company:

Increase productivity Reduce operating costs Increase customer satisfaction Brand Expansion

We propose that the following SEO Services for Website:

1. Comprehensive Keyword Research2. Monthly Link Building based on the Keywords found3. Submission to Local classified ads sites4. Local Business Listing5. Monthly or Quarterly Press Releases6. SEO friendly meta tags & Robots txt7. Submission to various Search Engines8. Google Webmaster and Google Analytics inclusion

Why SEO?

According to Wikipedia, Search engine optimization (SEO)is the process of improving the visibility of a website or aweb page in search engines via the "natural" or un-paid("organic" or "algorithmic") search results.

In general, the earlier (or higher ranked on the search results page), and morefrequently a site appears in the search results list, the more visitors it willreceive from the search engine's users.

Why our SEO Services?

1. Detailed Reporting - Each unit of our work comes with a report, soyou will get a report for social bookmarking, one for directorysubmission, etc.

2. Amazing Value – CFA Leverage offers the best value SEO services,period. Our prices are usually more than 50% cheaper than ourcompetitors’ while never compromising quality.

3. Transparency - Our services are 100% transparent. You know exactlywhat you pay for and what you will get, so you don’t have to wonderwhat is being done or whether you are getting the best price.

4. SEO Experts – CFA Leverage remains the number 1 SEO ServicesCompany in Nigeria run by a team of experienced SEO experts.

Our PathwayAs a matter of necessity, we ensure that all our web presence / SEOservices are based on the processes, structure, rules and regulationsof your organization.

This enables both management and employees to easily grasphow to effectively leverage the increase in traffic that willsurely be experienced.

SEO WorkflowOur workflow consists of the following stages:

Analysis Research Implementation Reporting

Discussionwith yourOrganisationto identifyyour goals andneeds.

If clear,payment ismade.

Duration: 1day

Keyword Researchprocess is veryimportant.

Here we identifywhat Keywordspotentialcustomers areusing to locate theCompetition viathe search engines.

We send a reportof the Top 100keywords andrecommendcertain changes onthe site.

For best results,the site contentmay have to betweaked.

Duration:

1 Week

The Link Buildingprocess starts.

The durationdepends on theselected SEOpackage.

See package typesbelow.

Duration:

Varies(Dependent onpackage)

An Excel report ofevery SEO activitydone will be sent toyour Organisationfor verification.

Set-up of Googleanalytics soOrganisation caneasily monitor levelof traffic on the site.

Introduction ofwww.alexa.comwhich is a simplerway to see the levelof traffic.

Duration:

Immediately aftertask is completed.

SEO CostingThe total cost of implementing this SEO project depends on the durationand package:

SEO Services(Monthly)

Platinum Gold Silver Bronze Copper

* KeywordResearch

Unique SocialBookmarking

DirectorySubmissions

Press ReleaseSubmissions

Article Marketing

Yes

1,600

4,000

4x300(1,200)

4x300(1,200)

Yes

1,200

4,000

200

300

-

600

2,000

300

300

-

275

1,000

100

200

-

100

600

-

100

Cost of Package (N) 279,999 | 174,999 | 104,999 | 74,999 | 61,999

* Keyword Research (KWR) + Meta tags creation service is N16,000

Note: Ranking for a particular keywords takes between 90 to 180 days ofcontinuous implementation depending on the competitiveness of thekeyword.

For instance, keywords such as “business” are both difficult and expensiveto rank for, therefore they should be avoided at all cost. However,less expensive but relatively popular keywords can be discoveredvia the KWR.

PPC ServicesPay per click (PPC) is another effective way of getting the word out. UnlikeSEO it helps generate instant traffic from the very day the ad kicks off butnote that the traffic dries up the moment the ad budget is cut or terminated.

We offer the following PPC management services:

Maximize your PPC campaign to maximize ROI Monitor all campaigns while analyzing impression and click through

rate (CTR) Provide reports on your campaign performance. Offer AdWords consultancy and advices. Create effective keywords and ad copy. Work out the maximum price of click for keywords, so you can pay

the lowest price possible.

We advice clients to ensure that the foundation is right i.e. have qualitycontent and other resources so that when the traffic comes a good portion ofit can be retained as clients or subscribers. Conversion is key.

Our preferred ad method is cost per click (CPC) rather than cost perimpression (CPM) because with CPC you only get to pay when the ad isclicked.

PPC ads usually look cheap in the first instance but turns out to be veryexpensive, if ads are not properly optimized, managed and monitored.

We offer 3 PPC packages;

1. Turbo2. Steady3. Basic

PPCServices

TurboPackage

Suitable forwebsites inextremelycompetitiveindustries.

SteadyPackage

Suitable forMOSTwebsites andsmallecommercewebsites

BasicPackage

Suitable forstartups tryingto attract newcustomers

Keywords up to xxx ifnecessary - sometimesyou don’t have somany qualitykeywords

10,000 1,000 - 3,000 300

Ad setup andmonitoring

Yes Yes Yes

Geo Targeting Yes Yes YesConversion Tracking(if possible) – somebusinesses don’t selldirectly on theirwebsites, socustomers will callthem to book aservice – this is notincluded.

Yes - -

Rotate Ads Yes - -Reports Daily / Weekly

/ MonthlyWeekly /Monthly

Monthly

Note: Reportmay be sent thefirst week to helpclients makeinformeddecisions.

Monthly Minimum(paid to the ad.Firm i.e. Google)

N100,000 N65,000 N35,000

One Time SetupFee

N50,000 N35,000 N20,000

Fee 20% monthlyspend excl.setup fee

20% monthlyspend excl.setup fee

20% monthlyspend excl.setup fee

Note: While these are our recommended monthly minimum, you arefree to exceed them at anytime.

For Whom?1. Business Owners/Entrepreneurs2. Organisations of various sizes3. Website Development companies – own and clients4. Politicians and Political Parties5. Faith Based Organisations / Pastors6. Advertising / PR Organisations – own and clients.

White Label SolutionDo you have clients who may benefit from our service?

You don’t have to worry about losing that client of yours because we wouldsign a Non-Disclosure Agreement (NDA). This will guarantee you peace ofmind, while we work hard for you and your client and you take the glory.

We currently have a number of our clients happily using our WLS to helptheir own clients Leverage the Internet more.

Next StepsCall us on +234 805 353 3156 | +234 803 624 5734 | +234 704 055 5333Ping us on 29659EEB | 30BBA8DB | 29362208Email us at indo@cfaleverage.com or service@cfagbata.com to get started.

About UsCFA Leverage is a registered Nigerian Internet solutions provider, searchengine optimization (SEO), search engine marketing (SEM), social mediamarketing (SMM) and internet marketing company with eyes on the globalmarket place.

CFA Leverage parades a formidable team of dedicated experts,operating from almost all the continents of the world and has acombined Internet marketing experience of over 20 years andcounting. In all these years, we have handled and managed Internetand SEO projects as well as training for organisations andinstitutions across sectors of the Nigerian economy andour clients testify to our expertise and eye for details

We look forward to helping your Organisation (or your client’s organisation)create a stronger online presence while maximizing the Internet.

Thank you for taking time to review this Plan.

Sincerely,

Chukwuemeka Fred Agbata, Jnr.For: CFA Leverage07040555333 | cfa@cfaleverage.com

Approximate Timeline