web psychology: an infographic introduction

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In this introductory presentation, Nathalie Nahai (The Web Psychologist) reveals the story behind Web Psychology - how she coined the term in 2011, what it means, and how you can use it online to increase your online influence, reputation and conversions.

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Page 1: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

Page 2: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

FIRST… AN INTRODUCTION

Page 3: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

@THEWEBPSYCH #WEBPSYCHOLOGY

WEBS OF INFLUENCE THE PSYCHOLOGY OF ONLINE PERSUASION

Pearson, 2012 UK | EU | USA | KOREA | JAPAN | CHINA

Page 4: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 5: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

WEB PSYCHOLOGY

@THEWEBPSYCH #WEBPSYCHOLOGY

[ ] I coined the term ‘Web Psychology’

in 2011 and defined it as…

Page 6: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

WEB PSYCHOLOGY

The empirical study of how online environments influence our attitudes and behaviours

“ ” @THEWEBPSYCH #WEBPSYCHOLOGY

Page 7: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

WEB PSYCHOLOGY

HCI

neuro- aesthetics

user experience

social psychology

cognitive psychology

neuroscience

cross-cultural psychology

behavioural economics

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 8: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

IT’S ABOUT CONTEXT

PSYCHOLOGY INDIVIDUAL CULTURAL

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 9: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

3 SECRETS TO ONLINE SUCCESS

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 10: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

1  KNOW WHO YOU’RE TARGETING

2  COMMUNICATE PERSUASIVELY

3  SELL WITH INTEGRITY

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 11: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

1  KNOW WHO YOU’RE TARGETING

2  COMMUNICATE PERSUASIVELY

3  SELL WITH INTEGRITY

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 12: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

1  KNOW WHO YOU’RE TARGETING

2  COMMUNICATE PERSUASIVELY

3  SELL WITH INTEGRITY

@THEWEBPSYCH #WEBPSYCHOLOGY

Page 13: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

BUILDER

Sociable and loyalFriendlyCautious DependableMethodicalHard-workingTraditionalConcerned with safety

serotonin

EXPLORER

Seeks risk and noveltyIndependentUnpredictableCreativeHedonisticSensual and funEasily boredInsatiably curious

dopamine

NEUROCHEMICAL ARCHETYPES

YOUR BRAIN p4

200Do you believe in free will?We become consciously

aware of our intention to act

after the relevant areas of our brain become active.

1KNOW WHO YOU’RETARGETINGBUILDER NEGOTIATOR

Good with peopleAstute and introspectivePatientCompassionateFlexibleFacility with languageDiplomatic

Sociable and loyalFriendlyCautious DependableMethodicalHard-workingTraditional

serotonin oestrogen

EXPLORER

Seeks risk and noveltyIndependentUnpredictableCreativeHedonisticSensual and funEasily bored

dopamine

DIRECTOR HOFSTEDE’S 6 CULTURAL TRAITS

DrivenLikes reason and logicTough-mindedCompetitiveGoal-orientedProblem-solverBold and blunt

testosterone

NEUROCHEMICAL ARCHETYPES p61 p37 SOFTWARE OF THE MIND

YOUR BRAIN p4 p23 GLOBAL INTERNET PENETRATION RATES

78% 79% 80%52% 61%43% 10%13% 38%

trait score country

GLOBAL INTERNET PENETRATION RATES

10 0 20 30 40 50 60 70 80 90 100 110 120

POWER-DISTANCEINDIVIDUALISMMASCULINITYUNCERTAINTY AVOIDANCELONG-TERM ORIENTED INDULGENCE

S. AFRICA*BRAZILCHINAINDIAJAPANRUSSIASAUDI ARABIA*UKUSA

200 million billion calculations per second

Do you believe in free will?300 millisecondsWe become consciously

aware of our intention to act

after the relevant areas of our brain become active.

Fast Emotional UnconsciousIntuitiveAutomaticFFF

SYSTEM1Slow Analytical Conscious LaboriousIntentionalRational

SYSTEM2SELL WITHINTEGRITY

KNOW WHO YOU’RETARGETING

Page 14: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

Page 15: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

BUILDER

Sociable and loyalFriendlyCautious DependableMethodicalHard-workingTraditionalConcerned with safety

serotonin

EXPLORER

Seeks risk and noveltyIndependentUnpredictableCreativeHedonisticSensual and funEasily boredInsatiably curious

dopamine

NEUROCHEMICAL ARCHETYPES

YOUR BRAIN p4

1COMMUNICATEPERSUASIVELYBUILDER NEGOTIATOR

Good with peopleAstute and introspectivePatientCompassionateFlexibleFacility with languageDiplomatic

Sociable and loyalFriendlyCautious DependableMethodicalHard-workingTraditional

serotonin oestrogen

EXPLORER

Seeks risk and noveltyIndependentUnpredictable

Sensual and funEasily bored

dopamine

DIRECTOR HOFSTEDE’S 6 CULTURAL TRAITS

DrivenLikes reason and logicTough-mindedCompetitiveGoal-orientedProblem-solverBold and blunt

testosterone

NEUROCHEMICAL ARCHETYPES p61 p37 SOFTWARE OF THE MIND

78% 79% 80%52% 61%43% 10%13% 38%

trait score country

GLOBAL INTERNET PENETRATION RATES

10 0 20 30 40 50 60 70 80 90 100 110 120

POWER-DISTANCEINDIVIDUALISMMASCULINITYUNCERTAINTY AVOIDANCELONG-TERM ORIENTED INDULGENCE

S. AFRICA*BRAZILCHINAINDIAJAPANRUSSIASAUDI ARABIA*UKUSA

200 million billion calculations per second

Do you believe in free will?300 millisecondsWe become consciously

aware of our intention to act

after the relevant areas of our brain become active.

Fast Emotional UnconsciousIntuitiveAutomaticFFF

SYSTEM1Slow Analytical Conscious LaboriousIntentionalRational

SYSTEM2COMMUNICATEPERSUASIVELY

Page 16: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

Page 17: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

BUILDER NEGOTIATOR

Good with peopleAstute and introspectivePatientCompassionateFlexibleFacility with languageDiplomaticOK with ambiguity

Sociable and loyalFriendlyCautious DependableMethodicalHard-workingTraditionalConcerned with safety

serotonin oestrogen

EXPLORER

Seeks risk and noveltyIndependentUnpredictableCreativeHedonisticSensual and funEasily boredInsatiably curious

dopamine

NEUROCHEMICAL ARCHETYPES p61

YOUR BRAIN p4

200Do you believe in free will?We become consciously

aware of our intention to act

after the relevant areas of our brain become active.

Fast Emotional UnconsciousIntuitiveAutomaticFFF

SYSTEM1 SELL WITHINTEGRITYBUILDER NEGOTIATOR

Good with peopleAstute and introspectivePatientCompassionate

Sociable and loyalFriendlyCautious Dependable

serotonin oestrogen

EXPLORER

Seeks risk and novelty

DIRECTOR HOFSTEDE’S 6 CULTURAL TRAITS

DrivenLikes reason and logicTough-mindedCompetitive

testosterone

NEUROCHEMICAL ARCHETYPES p61 p37 SOFTWARE OF THE MIND

78% 79% 80%52% 61%43% 10%13% 38%

trait score country

10 0 20 30 40 50 60 70 80 90 100 110 120

POWER-DISTANCEINDIVIDUALISMMASCULINITYUNCERTAINTY AVOIDANCELONG-TERM ORIENTED

S. AFRICA*BRAZILCHINAINDIAJAPANRUSSIASAUDI ARABIA*

200 million billion calculations per second

Do you believe in free will?300 millisecondsWe become consciously

aware of our intention to act

after the relevant areas of our brain become active.

Fast Emotional UnconsciousIntuitiveAutomaticFFF

SYSTEM1Slow Analytical Conscious LaboriousIntentionalRational

SYSTEM2SELL WITHINTEGRITY

Page 18: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

Page 19: Web Psychology: An Infographic Introduction

All material © THE WEB PSYCHOLOGIST LTD. 2013. No unauthorised reproduction or distribution.

THANK YOU!

@THEWEBPSYCH

WEB PSYCHOLOGY ROCKS ; )