web push notifications 101
TRANSCRIPT
PUSH NOTIFICATIONS ARE A MOBILE MARKETER’S BEST FRIEND
Apps that implement push see a
71% increase in two-month retention.
(Source: Appboy Proprietary Study)
PUSH IS MOVING INTO A NEW FRONTIER Now, you can reach customers on
the web with push notifications.
Web push adds a new layer of outreach
by allowing you to reach customers
instantly even when they’re not active on
your website. Customers can opt in to receiving timely
web push notifications from your website—
notifications they’ll receive whether or not
your web page is loaded.
WEB PUSH NOTIFICATIONS ARE BEST FOR: 1 / Short, urgent, and time-sensitive
messages
2 / Adding another channel to your
omnichannel strategy
3 / Driving customers back to your site
with re-engagement messages
4 / Encouraging customers to finish
the onboarding process
5 / Especially great for brands without a
mobile app
WEB PUSH NOTIFICATIONS IN-BROWSER MESSAGES
PERMISSIONYou need customers to opt in to be able to send them web push notifications, and they can receive them even if they’re looking at a different website.
You can send in-browser messages to anyone who is currently looking at your website (but not to people who aren’t).
CONTENTShort, urgent, and time-sensitive messages, just like mobile app push notifications.
You can create short messages similar to push notifications, or rich ones that include longer copy and images.
MOBILE COMPARISON Mobile app push notifications In-app messages
USE CASEIf a customer abandons their cart on your site, send them a web push notification to encourage them to complete their purchase on the site.
Update your site visitors on the newest product or holiday discount.
WEB PUSH IS NOT IN-BROWSER MESSAGING
WHERE WEB PUSH FITS WITHIN YOUR OMNICHANNEL STRATEGY
SIMPLE CONTENT
RICH CONTENT
HIGH URGENCY
LOW URGENCY
M O B I L E A P P
P U S H / W E B P U S HE M A I L
I N - A P P / B R O W S E R M E S S AG E S
N E W S F E E D C A R D S
APPBOY SUPPORTS WEB PUSH ON CHROME AND FIREFOX AS PART OF OUR EXISTING WEB SDK
DOWNLOAD OUR QUICKSTART WEB PUSH GUIDE TO LEARN MORE
ABOUT HOW YOU CAN BENEFIT FROM THIS MESSAGING CHANNEL
AND SEE CAMPAIGNS YOU CAN RUN WITH WEB PUSH
HAPPY PUSHING!