web & social media marketing 101 - national speaker association
DESCRIPTION
Web & social media marketing 101 presentation for National speaker association Pro-Track class of 2010TRANSCRIPT
Web & Social Media Marketing 101How to Use Twitter, Linkedin & Facebook to Market Your Speaking Business
What is Marketing?
What is Web Marketing?
What is Social Media Marketing?
According to Wikipedia
We Marketing, Internet marketing, also referred to as i-marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.[1]
Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.[1]Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube.In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees).Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.Social media marketing has two important aspects:(1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services.(2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.Some social media marketers offer to write content (such as white papers) that are unique and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video on YouTube and other video sites, including getting involved in blogs, forums, and niche communities. Others in the social media world consider this form of social media marketing Astroturfing or "fake grass roots".
Social media marketing is an engagement with online communities to generate exposure, opportunity and sales.
It could help generating exposure for the business, increasing web traffic and building new business partnerships.
Why should you care?
74% of American adults use the Internet
Executives from all Fortune 500 companies are LinkedIn members.
LinkedIn has over 45 million members in over 200 countries and
territories around the world.
LinkedIn is where professionals show off their experience.
Reaches 1 billion messages sent per day
More than 450 million active users .
The fastest growing demographic is those 35 years old and older
Now you know why…
How to Get Started?
Understand What
They are Hungry for
IdentifyWhere
Customers are
DevelopBrand
Message Campaign
Where are they? IdentifyWhere
They Are
What are they hungry for? Understand
What They are
Hungry for
What is your message? Develop
BrandMessage
What are the series of steps? Campaign
Understand What
They are Hungry for
IdentifyWhere
Customers are
DevelopBrand
Message Campaign
Some specifics…
Meat eaters in LA
Korean BBQ
Daily Korean BBQ Specials available at this Moving Korean Taco Truck in various locations in LA
3 – 10 times per dayUpdate on LocationCustomer feedback
http://search.twitter.com
Understand What
They are Hungry for
IdentifyWhere
Customers are
DevelopBrand
Message Campaign
Other ProfessionalsGoogle Searchers
ProfessionalismRelevant experience
Credibility
ProfessionalismRelevant experience
Credibility
Connect with Professionals
Update profile once a quarter Participate in Linkedin
Answers
The fastest growing demographic is those 35 years old and older
Quiz time:What Facebook Audience Hungry
for?
Connections
Quiz time:What should your brand message
be on Facebook?
Depends…
Quiz time:What type of campaigns should
you have on Facebook?
Engage audience to connect & participate
Understand What
They are Hungry for
IdentifyWhere
Customers are
DevelopBrand
Message Campaign
Common Mistakes
1. Wrong people
2. Wrong place
3. Wrong message / stuff
4. Wrong steps
Bonus
