web strategy project · sounderbox the project organization and planning market study development...
TRANSCRIPT
Web strategy project:
Sounderbox
Nada STAOUITE Guillaume GIANNUZZI Julie HOANG KIM
SOUNDERBOX
Plan
Lieu Insolite Adapté
3 Animations Sociales
Grande Battle audio
1 œuvre collaborative
SOUNDERBOX
The project
Organization and planning
Market study
Development of landing pages
Results
Deezer
Spotify
Soundcloud
I) The project
a standalone web page distinct from your main website that has been designed for a single focused objective 2 basic types of landing page: -Click Through -Lead Generation
What is a landing page?
I) The project
Objectives: making landing pages to tailor visitors’ need Two parts: • The development of a marketing study to
analyze each target • The realization of the landing pages
II) The organization and planning
Planning
Week 1 2 3 4 5 6 7 8 9
24/02/2014
Marketing
study
Layout of landing
pages
Constitution of
the folder
Preparation of
the oral
presentation
II) The organization and planning
Tutor Conclusion
Christine Evain 01/02/13
Brainstorming about the project and the questions that we have to ask to our tutor Clément.
Myriam Servières 04/02/13
Advices on how to address the technical part of our project
Clement Delafargue 11/02/2014
To make clear what we are asked to do exactly
Christine Evain 12/03/2014
Presentation of our project progress
Myriam Servières 19/03/2014
Presentation of our project progress
Antony Gongora 25/03/2014
Presentation of the mocups, amendments to be made and validation of the marketing study.
Clement Delafargue 16/04/2014
Resolution of some coding problems, and presentation of boostrap website.
III) The market study
Questionnaire: 1) Use of music in the place 2) What they think about sounderbox 3) Keywords
III) The market study
III) The market study
RESULTS ( keywords )
BAR Application bar music, what kind of music for my bar? how to
choose music bar?
Mall Subcontracting radio store, radio service POS radio service,
service music store
Gym Fitness remix, electro remix, fitness music, music gym center,
fitness, music training, music sports motivation
RESULTS ( BAR )
Value proposition
Distinguish yourself from the point of view of your customers: originality, customer involvement, thanks to an innovative concept
Choose an original animation to involve your customers who will become your best ambassadors
Optimize your recipes: your customers will stay longer and consume more
Manage music more easily and dedicate yourself to manage your bar
IV) The landing pages creation
Wireframing: Moqups
IV) The landing pages creation
IV) The landing pages creation
Code
HTML5
CSS
javascript
…
BootStrap
Carousel
Moqups validated by the
client
New button
Grey pictures
No dotted line
MENU
Explication_image Explication
FOOTER
presse convaincu
IV) The landing pages creation
IV) The landing pages creation
IV) The landing pages creation
IV) The landing pages creation
IV) The landing pages creation
IV) The landing pages creation
IV) The landing pages creation
V) Results
Thank you for your attention!