web tablet survey ipad gigaom post slide version

8/14/2019 Web Tablet Survey Ipad Gigaom Post Slide Version

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PRO.GIGAOM.COM Giga Omni Media | January 2010 1

MOBILE

Web Tablet Purchase Intentions: Overall Demand

Overall, most of our surveyrespondents were noncommittalabout buying a web tablet in 2010,with 52% saying they may buy a tablet and

30% indicating they most likely will notbuy one.

Just 12% were certain they would buy aweb tablet in 2010, while 6% said therewas no way they would buy a web tablet.

Would you consider buying a web tablet in 2010?

Willdefinitelybuy, 12%

May buya webtablet,52%

Mostlikely

will not

buy awebtablet,30%

No way,6%

N=999


2/5


MOBILE

Feature Ranking

Good Internet/web access is an absolutemust-have, with an overwhelming share ofrespondents (98%) saying it was important orvery important.

Respondents also ranked e-readercapabilities highly, with 85% saying it wasimportant/very important. This could indicatetrouble ahead for Amazons Kindle.

Apple made the right bet with HD video,as more than three-quarters (77%) of

respondents said this feature wasimportant/very important.

Only39% of respondents ranked videogames as a must-have, a possible indicationthat the market is already well served byportable game players and smartphones.

How important are each of the

capabilities below if you were looking to

purchase a web tablet?

39%

62%

75% 77%85%

98%

0%10%20%30%

40%50%60%70%80%90%

100%

N=996


3/5


MOBILE

Other Considerations Impacting Purchase Decision

We also asked about a mix of additionalproduct considerations that couldinfluence panelists purchase decisions.

98% of our respondents said goodconnectivity options (Wi-Fi and 3Gamong others) were critical.

95% of our combined panelindicated costwas very important totheir purchase decision.

9 out of 10 respondents see the costof mobile broadband as important,indicating that the additional cost ofservice could impact the decision makingprocess of potential iPad customers.

What other considerations would be

important to you when considering a

purchase of web tablet?

78% 79%83% 86%

90% 90% 95% 98%

0%

20%

40%

60%

80%

100%

N=995


4/5


MOBILE

Platform Ranking: Apple vs. Mobile Enthusiast

Breaking things down by Apple vs. mobileenthusiasts is slightly more revealing andshows that Apple isnt a lock outside of itscore audience.

Apple enthusiasts will not considerany other platform.

General mobile enthusiasts, on theother hand, were almost as likely tochoose Windows (7, Vista or XP) as

Apple, and 1 out of 5 said they wouldprefer Android

Windows Mobile has very littlesupport from either Apple enthusiasts orgeneral mobile enthusiasts.

Which platform would you most likely

consider when purchasing a web tablet?

95%

1%

2%

1%

0%

0%

36.6%

33.4%

20.1%

5.5%

1.2%

3.2%

0% 20% 40% 60% 80% 100%

Apple

Windows (XP, Vista or 7)

Android

Linux variant (Non-Android)

Other

MicrosoftWindows Mobile

Mobile Enthusiast

Apple Enthusiast

N=996


5/5


MOBILE

For Access to the Full Web TabletReport, Go to GigaOM Pro:

http://pro.gigaom.com/2010/02/web-tablet-survey-apples-ipad-

hits-right-notes/

web tablet survey ipad gigaom post slide version

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