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TRANSCRIPT
Denotation and
Connotation
Key Learning: Written and oral communication uses persuasive devices.
Unit Essential Question: How do persuasive devices make a message influential? 0701.5.2, 0701.5.4
Concept:
Persuasive Devices
Concept:
Connotative and Denotative Meanings
Concept:
Fact and Opinion
Concept:
Slogans
Lesson Essential Questions:
How do I identify different types of persuasive devices?
Lesson Essential Questions:
How do I distinguish between the connotative and denotative meanings of words?
Lesson Essential Questions:
How do I differentiate between fact and opinion?
What are examples of facts and opinions in advertisements and other texts?
Lesson Essential Questions:
What makes a slogan effective?
Activator: What Does This Mean?
• On your notesheet, write the meanings of these words:–Home:–House:–Residence:–Dwelling:
Activator: What Does This Mean?
• The words home, house, residence, and dwelling all have the same basic definition, but the meaning of each word is very different.
Activator: What Does This Mean?
• What is the definition of home, house, residence, and dwelling?
• ……Where a person lives at any given time.
Activator: What Does This Mean?
• Even though these four words have the same DENOTATION (DICTIONARY DEFINITION) they all have different meanings, or CONNOTATIONS.
Activator: What Does This Mean?
CONNOTATIONS
–Home: cozy, loving, comfortable–House: the actual building–Residence: cold, no feeling–Dwelling: primitive or basic surrounding
Denotation• Denotation is the strict dictionary
meaning of a word.–Denotation is the literal meaning of
the word.
Connotation• Connotation is the emotional,
cultural, and imaginative meaning or association surrounding a word.–A connotation of a word can be
either positive or negative.
Examples (AP #1)
• If something doesn’t cost a lot, we can call it either CHEAP or INEXPENSIVE.This is the DENOTATIONDENOTATION of the words inexpensive and cheap.
- Which word has a positive connotation? - A negative connotation?
Examples (AP #1)
• When we put something into something else, we can call it either INVESTING or GAMBLING.This is the DENOTATIONDENOTATION of the words gambling and investing.
- Which word has a positive connotation? - A negative connotation?
Examples (AP #1)
• When something has never been there before, we can call that either NEW or UNPROVEN.This is the DENOTATIONDENOTATION of the words new and unproven.
- Which word has a positive connotation? - A negative connotation?
Examples (AP #1)
• When someone is very careful with their money, we can call them either STINGY or THRIFTY.This is the DENOTATIONDENOTATION of the words thrifty and miserly.
- Which word has a positive connotation? - A negative connotation?
Examples (AP #1)
• If someone is buying a car, and they can choose a USED or PRE-OWNED vehicle, which has the positive connotation?
Let’s Practice! (AP#2)
• Remember, a word can have a positive or negative connotation.
• Using the words on the next slide, match up the positive connotation word with its negative connotation word.
Let’s Practice (AP#2) 1. Proper A. Weird2. Brave B. Outrageous3. Fascinating C. Smirk4. Hilarious D. Foolhardy5. Smile E. Snobby
Which Has the Positive Connotation?
(AP#3)
1. Which headline would you be likely to find in the Cub’s hometown paper?a. Cubs Destroy Cards 5-3b. Cards’ Effort Falls Short;
Cubs Win 5-3
Which Has the Negative Connotation?
(AP#3)
2. Which newspaper does not favor the development project?a. Mall to Destroy 300
Homesb. Mall to Bring 3,000 Jobs
What Does The Word Chicken Mean In These Titles? (AP#4)
Class ActivityWord Denotation Positive Connotation Negative
Connotation
Chicken Bird; fowl food afraidDog Mutt, mongrelBold
Curious
Slender scrawnySmart
Pig
Mysterious unique; fascinating
Laugh cackle
Summarizer• Connotative/Denotative worksheet options.