web technology trends for 2008 and beyond, may 2008 update

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An overview of emerging web technology trends, as covered on top tech blog ReadWriteWeb; such as Websites becoming web services, Semantic Apps, Open Data, Mobile Web, Recommendation Engines. This presentation was given by ReadWriteWeb Founder and Editor Richard MacManus at XMediaLab, Wellington, May 2008. UPDATE: The latest version of this presentation is here: http://www.slideshare.net/ricmac/readwriteweb-presentation-dec08-presentation/


  • Whats Next on the Web? Web Technology Trends for 2008 and Beyond Presented by: Richard MacManus, Editor, ReadWriteWeb
    • http://www.readwriteweb.com
    • Daily coverage of Web Technology news, trends & products
    • Lead blog in RWW Network; others are Last100 (digital lifestyle), AltSearchEngines (search), ReadWriteTalk (podcast show)
    • ReadWriteWeb 10th most popular blog in the world (ref: Technorati)
    • Founder & Editor: Richard MacManus
    • RWW team: Alex Iskold, Marshall Kirkpatrick, Josh Catone, Sarah Perez, Bernard Lunn, Corvida Raven, Steve OHear & Dan Langendorf (last100), Charles Knight (ASE), Sean Ammirati (RWT)
  • Web 2.0
    • Read/Write, two-way, anyone can be a publisher
    • Social Web
    • The term Web 2.0 defines an era; like Dot Com
    • Search (Google, Alternative Search Engines)
    • Social Networks (MySpace, Facebook, OpenSocial)
    • Online Media (YouTube, Last.fm)
    • Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix)
    • Mashups (Google Maps, Flickr, YouTube)
    • Image credit: catspyjamasnz
  • Whats Next? (Web 3.0)
    • Web Sites Become Web Services
      • Unstructured information will give way to structured information - paving the road to more intelligent computing. ( Alex Iskold, ReadWriteWeb, Mar 07 )
      • Examples: Amazon E-Commerce API, del.icio.us API, Twitter API, Dapper, Yahoo! Pipes (scraping technologies)
      • Pages not center of Web now, Data & Services are
      • 90% of Twitter activity happens through its API
    • Intelligent Web = data is getting smarter ( ref: Nova Spivack, Twine, Oct 07 )
      • Semantic Web
      • Filters / recommendations
      • Personalization
    • Beyond PC - mobile, IPTV, physical world integration
  • Semantic Web
    • Machines talking to machines
    • Making the Web more 'intelligent
    • Tim Berners-Lee: computers "analyzing all the data on the Web the content, links, and transactions between people and computers.
    • Bottom Up = annotate, metadata, RDF!
    • Top Down = Simple
    Image credit: dullhunk
    • Top-down:
    • Leverage existing web information
    • Apply specific, vertical semantic knowledge
    • Deliver the results as a consumer-centric web app
  • Semantic Apps
    • What is a Semantic App?
    • - Not necessarily W3C Semantic Web
    • An app that determines the meaning of text and other data, and then creates connections for users
    • Data portability and connectibility are keys (ref: Nova Spivack)
    Example: Calais Reuters, the international business and financial news giant, launched an API called Open Calais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. Ref: Reuters Wants The World To Be Tagged ; Alex Iskold, ReadWriteWeb, Feb 08
  • More Semantic Apps
    • Other Products to watch:
    • Twine
    • Freeset
    • Powerset
    • Talis
    • TrueKnowledge
    • AdaptiveBlue
    • TripIt
    • Spock
    • Quintura
    • Hakia
    • Ref: 10 Semantic Apps to Watch ; Richard MacManus,
    • ReadWriteWeb, Nov 07
  • Open Data
    • Data-driven Web
    • APIs, Portable data
    • Making data available on the Web via APIs, web services, open data standards
    • Data silos and walled gardens are a huge loss of opportunity and more people are figuring that out every day. Marshall Kirkpatrick, ReadWriteWeb, January 2008
    • Social Graph
    • Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?
    • Brad Fitzpatrick: "the global mapping of everybody and how they're related; Ref: Brad Fitzpatrick, Aug 07
    • Alex Iskold: it will take a lot of work to get a working solution. The challenges are conceptual, technical, political, business and educational.; Ref: Social Graph: Concepts and Issues; Alex Iskold, ReadWriteWeb, Sep 07
    • Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph. Ref: RWW, Nov 07
  • Social Networking Arms Race
    • Google vs Facebook
    • Competing APIs: Google FriendConnect vs Facebook Connect
    • Google: MySpace, Yahoo!, LinkedIn, Ning, Orkut
    • Facebook open sourcing its platform: any social network can implement Facebook applications
    Ref: The Social Networking Arms Race, ReadWriteWeb, May 2008
  • Open Data: Products & Standards
    • Open Data Products
    • Google's Android mobile OS ; will be available for any phone manufacturer to install and build on top of
    • Data remix products ; e.g. Dapper, Yahoo Pipes
    • Mashups; e.g. Last.fm mashups use Audioscrobbler - "a massive database that tracks listening habits and calculates relationships and recommendations based on the music people listen to."
    • Lifestreaming apps (personal data aggregation and publishing); e.g. Tumblr, Jaiku, Onaswarm, MyBlogLog, FriendFeed Ref: Lifestreaming: a ReadWriteWeb Primer, Jan 08
    • Open Data Standards
    • Data portability - taking your data and friends from one site to another. Check out DataPortability.org
    • OpenID - portable identity; single sign-on
    • OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isnt
    • APML - growing Attention standard; Your Attention Data is all the information online about what you read, write, share and consume
  • Mobile Web
    • Portable
    • Location-aware
    • Integrated with physical world
    • Always on, always carried, built-in payment model, mobile phone is a creative tool at point of creative impulse, gets the most accurate audience info. (ref: Tomi Ahonen, Oct 07 )
    • Google, Yahoo, Microsoft all ramping up their Mobile Web efforts (e.g. Yahoo Go platform )
    • iPhone
    • Revolutionary Mobile Web UI (multi-touch)
    • Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!)
    • Desktop class applications
    • Rich HTML emails (competitor to Blackberry)
    • 3G version rumored for June 08
    • Ref: Boom! iPhone Rocks Tech World, ReadWriteWeb, Jan 07
  • Mobile Web Apps
    • 5 Essential Mobile Web Apps
    • As chosen by RWW readers, Nov 07:
    • Gmail Java app for mobile phone
    • Google Maps for Mobile
    • Opera Mini
    • Fring (VoIP, IM)
    • Shozu (send media to Web)
    • Twitter
    • Best Mobile Start-up , Crunchies Awards 2007
    • ReadWriteWebs Best Web LittleCo of 2007
    • Micro-blogging; mix between blogging and chatting; short updates, 140 characters or less
    • Niche now, but potential for mainstream: It is the coverage of news events and the continued emergence of citizen journalism that will push Twitter toward the mainstream this year. Josh Catone, ReadWriteWeb, Jan 08
  • Recommendation Engines
    • Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like
    • Personalization is driving it
    • 4 Approaches:
    • Personalized recommendation - recommend things based on the individual's past behavior
    • Social recommendation - recommend things based on the past behavior of similar users
    • Item recommendation - recommend things based on the item itself
    • A combination of the three approaches above
    • Ref: Rethinking Recommendation Engines,Alex Iskold, ReadWriteWeb, Feb 08
  • Recommendation Engines - Examples
    • Amazon, Netflix, last.fm, Pandora, StumbleUpon, del.icio.us are some of the most popular
    • Last.fm music recommendation community sold to CBS for $280M & StumbleUpon sold to eBay for $75M; both in May 07
    • Ref: 10 Recommended Recommendation Engines, ReadWriteWeb, Feb 08
    • Strands
    • Invested $55 million so far
    • Aims to to lead the socia