web-to-print roundtable
DESCRIPTION
Industry discussion on the challTRANSCRIPT
Web-to-Print Roundtable Discussion
Web-to-Print Roundtable Discussion
Sponsored by Sponsored by
PagePath.com
866.770.7569
synergysolutions.net
888.230.2300
Mark BoersmaFounder and PresidentSynergy [email protected]
Joe KernVice President of MarketingPagePath [email protected]
Melissa SienickiVice President of Customer ServicePagePath [email protected]
About the Webinar
1. Everyone is in listen only mode for now.
2. The webinar is being recorded and will be available to view early next week along with the slides.
3. For this webinar to have value, we NEED your feedback.
4. No feedback is bad feedback. Be prepared to share anything.
5. If you have a question or comment you can raise your hand and we will unmute you.
6. You can also share comments or questions via the question panel.
About Web-to-Print
A commercial prepress process that bridges the gap between digital content online and commercial print production.
This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve computer-based online templates during the prepress phase.
Source: Wikipedia
Quick Poll
Question
If you have a Web-to-Print Solution, what were the key factors in your purchase?
Question
If you do not have a Web-to-Print Solution, what is stopping you from implementing a solution?
Question
What do you think are the benefits of a Web-to-Print Solution?
Feedback
• Accessibility and increased leads
• Automation, efficiency
• Larger customer base
• Client is then locked in to you - not shopping every job
• Ease of use, brand management, inventory management
Question
What do you think are the drawbacks of a Web-to-Print Solution?
Feedback
• Disconnect from customers
• Adjusting our salespeople's thinking and our customer's perception
• having the time to set up and work on web page
• Confusion for the unfamiliar client
• Getting people to land on your website
Questions
• What questions do we ask at the beginning to confirm they are a good fit for W2P?
• How do we determine how they are currently buying?
• Qualifying is the hardest part because it is over the phone.
Questions
• How much time does it take initially to get everything up and running?
• How easy is it for customers to use?
• Is there a big need for web-to-print from business customers?
Question
Where do you believe the print industry needs to go to survive?
Biggest Challenges• Acquiring new customers
• Bringing more prospects and clients through our sales process.
• Competitive pricing
• Cultivating leads
• Increasing sales
Love Help
• Effectively dealing with social media/internet marketing
• Finding truly interested clients
• Increasing efficiency
• Lead generation
• More Sales
• To be able to get past the receptionist to the right person in charge
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Melissa [email protected]
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Mark BoersmaFounder and PresidentSynergy [email protected]
Joe KernVice President of MarketingPagePath [email protected]
Melissa SienickiVice President of Customer ServicePagePath [email protected]