web tools a business perspective tim bornholtz
DESCRIPTION
Web Tools A Business Perspective Tim Bornholtz. Use the web in your business ??? Profit. Reduce expenses More efficient Reduce variable expenses Increase revenue. Profitability. Web 2.0. Simple XML format Frequently updated. RSS Feeds. http://google.com/reader. Google Reader. - PowerPoint PPT PresentationTRANSCRIPT
5th Annual Conferenceon Technology & StandardsApril 28 – 30, 2008Hyatt Regency Washingtonon Capitol Hill
www.PESC.org
Web ToolsA Business Perspective
Tim Bornholtz
5th Annual Conferenceon Technology & Standards
1. Use the web in your business
2. ???
3. Profit
5th Annual Conferenceon Technology & Standards
Profitability
• Reduce expenses– More efficient– Reduce variable expenses
• Increase revenue
5th Annual Conferenceon Technology & Standards
Web 2.0
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
RSS Feeds
• Simple XML format
• Frequently updated
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
Google Reader
http://google.com/reader
5th Annual Conferenceon Technology & Standards
Shared Calendars
5th Annual Conferenceon Technology & Standards
Your customers don’t care about your website
But they do care about your data
5th Annual Conferenceon Technology & Standards
Blogs
• Virtually free to start• Encourage two way communication• Be sure to separate your personal life from your
work life• Chances are, if you work in a large organization
there is already at least one blog about your company. It may as well deliver a positive message
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
• Do you have existing videos that can be posted
• Keep videos short
• Youtube handles all of the technology for you. No need to open firewalls or install additional servers
Youtube
5th Annual Conferenceon Technology & Standards
Contacting Users
• Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. http://www.forrester.com/Research/Document/Excerpt/0,7211,45583,00.html
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
• Don’t abandon current marketing strategies
• But using these tools cost very little and can have great rewards– Track startup costs and time– Track ongoing costs and time
5th Annual Conferenceon Technology & Standards
Questions
Tim Bornholtz
http://www.bornholtz.com
(540) 446-8404