web typography serif and sans serif fonts serifs are the tails on the letters serif leads the eye...

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Page 1: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the
Page 2: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Web Typography

Page 3: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Serif and sans serif fonts

Serifs are the tails on the letters Serif leads the eye from letter to letter At large font sizes, the serifs get too big

Page 4: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Sans serif fonts

Note varying line weights on Optima

Page 5: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Serif fonts

Page 6: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Display fonts

Page 7: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Factors on font choice

Low monitor resolution makes serifs too big and interfere with letter form

Page 8: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Image on designer PC

Page 9: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Restrictions on font choices

Must be resident on the client PCFonts always come from the machine with the browser.

The fonts on the designer’s PC only display on that PC (or others with the fonts installed)

What would this mean in a corporate environment with centralized PC control?

Page 10: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Setting web fonts

Fonts are in groups– font-family: Times New Roman", Georgia,

Times, serif – font-family: Arial, Helvetica, sans-serif

What does putting fonts into groups mean?

Page 11: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Readability and legibility

Readability = reading passagesLegibility = distinguishing individual letters

x-height is major factor Georgia and Verdana were designed for the

screen

Page 12: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Georgia & Verdana

Page 13: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

Font size and monitor

Fonts changes based on monitor settings You have no control over either monitor

resolution or window size

Page 14: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

CNN at 800x 600.jpg

Page 15: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

CNN at 1024 x 768

Page 16: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

CNN at 1280 x 1024

Page 17: Web Typography Serif and sans serif fonts  Serifs are the tails on the letters  Serif leads the eye from letter to letter  At large font sizes, the

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