web video symposium
TRANSCRIPT
In-Depth:
Web Video SymposiumRichard Harrington | ThinkTAP Doug Daulton | Verge Studio
twitter.com/ rhedpixel
twitter.com/ dougdaulton
Session Overview
This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.
Objectives
๏ Determine the opportunities and risks with various web video platforms
๏ Preparing video and thumbnails to upload
๏ Explore Facebook and YouTube for live content
๏ Learn from industry experts and case studies
Vital StatisticsCEO of ThinkTAP & RHED Pixel
Founder ThinkTAPLearn
Publisher of Photofocus.com
Conference Speaker
Business Owner
Director
Photographer
Subject Matter Expert
๏ Focussed on the fusion of photography and video for past 15 years
๏ Evangelize that design and strategic communication can work for most professionals
๏ Book author of more than 40 books
๏ Author of more than 100 Video Courses
๏ Past professor at Art Institute of Washington & American University
Past Projects
๏ Adobe
๏ America Online
๏ American Diabetes Association
๏ American Israel Public Affairs Committee
๏ American Red Cross
๏ Apple
๏ Children's National Medical Center
๏ CNN
๏ Department of Veterans Administration
๏ Drobo
๏ Federal Communications Commission
๏ lynda.com
๏ Major League Baseball
๏ Microsoft
๏ Smithsonian Institute
๏ Under Armour
๏ US Air Force
Getting In Touchtwitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
Doug DaultonCreative Director/CSO at SignalWorx
Founder Verge Pictures
Editor at Photofocus.com
Conference Speaker
Business Owner
Director
Writer
Producer
Photographer
Getting In Touch with Doug
twitter.com/dougdaulton
facebook.com/dougdaulton
plus.google.com/+dougdaulton
linkedin.com/in/dougdaulton
dougdaulton.com
vimeo.com/dougdaulton
Special Guests
๏ Setting Up a Web Studio | Joseph Linaschke, PhotoJoseph Studios
๏ Streaming with Windows 10 | Andy Beach, Tech Evangelist for Microsoft
๏ Lessons Learned About Web Video |Danilda Castellanos Martinez, Datzi Media
๏ Webcasting Sports | Nick Minore, Producer for PlayOn Sports
๏ Wirecast |Tom Prehn, Senior Project Manager, Telestream
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
Edison Research
0%
25%
50%
75%
100%
2002 2007 2010 2012 2015
544642
33
20
Most Essential Medium
Edison Research
0%
25%
50%
75%
100%
Internet Newspaper Radio Television
30
94
54
37
145
42
Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
0%
25%
50%
75%
100%
12–34 35+
33
68
Give Up TV Before Smartphones TV or Smartphone – Which would you be more willing to eliminate?
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015 2016
60%58%51%
On-Demand Video
0%
10%
20%
30%
40%
50%
60%
Netflix Amazon Prime Hulu
10%
22%
43%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
Online ConsumptionComedy/Humor
Educational
Music
News
Animation
0% 15% 30% 45% 60%
19%
37%
22%
22%
31%
33%
43%
32%
38%
50%
38%
45%
50%
50%
58%2013 2009 2007
Pew Internet Life
Online ConsumptionPolitical
Sports
Ads
Adult
0% 7.5% 15% 22.5% 30%
6%
13%
14%
15%
7%
15%
21%
20%
12%
15%
27%
27%2013 2009 2007
Pew Internet Life
Americans Lack Control
๏ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies.
๏ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online.
๏ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
๏ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge.
๏ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications.
๏ 64% believe the government should do more to regulate advertisers.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Lack Control
๏ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.”
๏ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.”
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Americans Feel Insecure
๏ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization.
๏ 68% feel insecure using chat or instant messages to share private information.
๏ 58% feel insecure sending private info via text messages.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
Tablet Growth
0%
12%
24%
36%
48%
60%
2013 2014 2015 2016
51%49%
39%
29%136
Million
The Infinite Dial — Edison Research
Tablet Ownership
2012 2013 2014 2015
22%16%
12%6%
8%6%3%
1%
19%17%14%11%
iPad only Both Non-iPadArbitron
Smartphone Growth
0%
16%
32%
48%
64%
80%
2009 2010 2011 2012 2013 2014 2015 2016
76%71%
61%53%
44%
31%
14%10%
207 Million
The Infinite Dial — Edison Research
Smartphones by Age
0%
0%
1%
1%
1%
12–24 25–54 55+
51%
84%93%
45%
81%86%
36%
68%78%
25%
64%68%
19%
53%61%
20122013201420152016
The Infinite Dial — Edison Research
Passion for a Platform % Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
0 25 50 75 100
32%
36%
46%
49%
53%
66%
The Infinite Dial — Edison Research
Top Smartphone Manufacturers 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015
November-15 February-16 Point Change
Total Subscribers 100% 100% N/A
Apple 43.1% 43.9% 0.8
Samsung 28.0% 28.4% 0.4
LG 9.6% 9.7% 0.1
Motorola 5.3% 4.8% -0.5
5HTC 3.4% 3.0% -0.4
Source: comScore MobiLens
Top Smartphone Platforms 3 Month Average Ending February 2016 vs. 3 Month Avg. Ending November 2015
August-14 November-14 Point Change
Total Subscribers 100% 100% N/A
Android 53.1% 52.7% -0.4
Apple 43.1% 43.9% 0.8
Microsoft 2.8% 2.5% -0.3
BlackBerry 1.0% 0.8% -0.2
Source: comScore MobiLens
Top 15 Apps1 Facebook 78.4%2 Facebook Messenger 64.1%3 YouTube 61.1%4 Google Play 51.0%5 Google Search 50.2%6 Google Maps 48.7%7 Gmail 44.8%8 Pandora Radio 41.4%9 Instagram 39.0%
10 Amazon Mobile 33.4%11 Apple Music* 31.5%12 Yahoo Stocks 30.1%13 Apple Maps 28.1%14 Google Drive 26.8%15 Twitter 25.2%
Source: comScore MobiLens
Live Streaming Grows
TREN
D TH
REE
twitter.com/ rhedpixel
twitter.com/ dougdaulton
DOUG.Fill in… overview of streaming growth
Internet Connected TV
Edison Research
0%
25%
50%
75%
100%
2014 2015 2016
60%58%51%
Technology Hard to Give Up
0%
10%
20%
30%
40%
50%
60%
Internet Cell Phone Television Email Phone Social Media
10%17%
34%35%
44%46%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
Amazon Instant Video
■ More than 100,000 movies and TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video
On-Demand Video
0%
10%
20%
30%
40%
50%
60%
Netflix Amazon Prime Hulu
10%
22%
43%
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
First Things First
๏ Define your stakeholders.
๏ Define your audience.
๏ Define a successful stream.
๏ Define your metrics.
YouTube Partner Program twitter.com/ rhedpixel
twitter.com/ dougdaulton
Rich - Did you Want me to speak to this? Or, is this just placeholder for my deck?
Partner Program
■ The YouTube Partner Program allows creators to monetize content through advertisements, paid subscriptions and merchandise.
■ YouTube Partner eligible videos may earn money from relevant ads or fees.
Partner Program
■ Allows you to reach a global audience and increase earning potential
■ Non-exclusive agreement allows you to monetize in multiple venues
To Become A Partner
■ Your YouTube account must be in good standing
■ You are uploading advertiser-friendly original, quality content
■ Do not infringe on copyright
Partner Features
■ Ability to have longer videos (over 15 minutes)
■ Annotations that link to your external websites
■ Upload custom thumbnails ■ Enable paid subscriptions ■ Stream live events or host a Google+
Hangout On Air
YOUTUBE ON MOBILE ALONE, REACHES MORE 18-49 YEAR-OLDS THAN ANY CABLE NETWORK IN THE US.
YOUTUBE
@DANILDAMARTINEZ
@DANILDAMARTINEZ
THE MICROSECOND ECONOMY
▸ Captivate & entertain to engage.
▸ Build curiosity from the start
▸ Headline / Title / Thumbnail
▸ They can and will change the channel … put the device down.
▸ Switch platforms.
@DANILDAMARTINEZ
IF IT’S GOOD STUFF, THEY’LL WANT MORE.
▸ SO BE READY WITH IT.
▸ Pre-Production: plan for multiple topics - does your team or client have a content calendar? Plan ahead with them.
▸ Pre-Production: Know your end game.
▸ audience, platform, message, and CTA.
▸ Medium vs message… you’ve heard this before.
▸ Youtube
▸ FB
@DANILDAMARTINEZ
VIDEO IS MOBILE
▸ Shoot for the small screen.
▸ Plan your shots.
▸ Visually impacting - faces, GFX,
▸ Post Production:
▸ Text - high contrast, easy to read.
▸ Text - get to the point.
@DANILDAMARTINEZ
DON’T GIVE WITHOUT GETTING.▸ Create a call to action - it’s your ask.
▸ Did you… give them a good laugh?
▸ Ask them to visit your site?
▸ Gave them good info / advice?
▸ Tell them to download your app,
▸ Send them to buy your product.
▸ Opened their eyes to a social issue?
▸ Ask them to follow you and spread the word.
IF YOU DON’T GET RESULTS - TRY SOMETHING ELSE▸ Did they engage with the brand?
▸ What can you do differently?
▸ A new platform, player, placement?
▸ When did they drop off?
▸ What’s going on in your story?
▸ too long? is it boring? all the info is up front?
▸ Are your ads in the right place?
@DANILDAMARTINEZ
Keep it Short
■ I have never met a video that wouldn’t benefit from some editing.
■ The whole purpose of video is to compress time and distill a message to its essence.
■ It is important that you refine a project by continuing to strip away its unneeded parts.
Keep it Short
■ Rarely have I heard an audience complain that a video was too short.
■ There is a reason to edit and it becomes increasingly clear when you actually watch people as they watch your project.
Keep it Short
■ Do your best to strip a project down to its essence and only add what is needed.
■ When in doubt… cut it out.
Make Your Message Stick
๏ Limit the number of points made in a video.
๏ Three or less is a good target.
๏ One primary message is the ideal.
๏ Think about what you want the audience to remember about the video
๏ How many times did you say the targeted message?
๏ Always have a call to action.
Make Your Message Stick
๏ Tell the viewer what you want them to do next.
๏ Never ask them to do more than two things.
Make Your Message Stick
๏ Use an emotional appeal whenever possible.
๏ Video is a medium that works best with clear and simple messages that go for an emotional reaction in the viewer.
Practical Video Editing Advice
■ Seek resolution independent NLE
■ Flexibility with frame sizes
■ Flexibility with frame rates
■ Synchronize frame rates early on
■ Consider repurposing content
Practical Video Editing Advice
■ Exposure & Contrast
■ Color Balance
■ Audio Mix & Normalization
■ Interlacing and when it is removed
■ Run Time
■ Shot Composition
sublicenseable
transferable
without limitation
WHAT IS THE NFHS NETWORK?
➤ Nation’s largest high school sports live-streaming network
➤ Produce over 40,000 high school events each year
➤ About 7,500 events professionally produced
➤ Over 32,000 events produced by high school students
➤ Cover more than 30 different sports and events from 45 states
➤ Average 1.1 million page views each month
WHERE ARE PEOPLE WATCHING?
➤ We’re seeing a shift in viewership from the website to mobile + table
➤ November 2013: 42.0% mobile + tablet
➤ November 2014: 47.7% mobile + tablet
➤ November 2015: 53.4% mobile + tablet
➤ Watch time has decreased
➤ During the game, people watch for about 20-30 minutes
➤ On-demand events, people watch for about 2-3 minutes
➤ Under Armour Highlights show format changed from 15 minutes to 60 seconds
MONETIZING YOUR CONTENT
➤ Somebody has to pay for the costs of webcasting sports
➤ Choices are:
➤ You pay for it yourself (and do the work)
➤ Offset the cost through advertising
➤ The client pays you to do it
➤ The end-user pays to watch the event
1. PRE-PRODUCTION IS IMPORTANT
➤ Start planning early
➤ Venues are sometimes new to production crews
➤ Site surveys are important
➤ If you can’t make it out to a site, look it up on Google Maps
➤ Make sure proper documents are signed
➤ Create a tech book listing phone numbers, crew names, camera placement, transmission information, etc.
2. SHOOT WIDE AND HIGH
➤ The most important camera is the wide shot
➤ Make sure it’s:
➤ Unobstructed view of the playing field
➤ Balanced and Level
➤ Out of reach of fans standing up in front of camera
➤ Avoid bleacher shake as much as possible
➤ If you can use a separate platform than the bleachers, do it
3. DO SIMPLE WELL
➤ Most sports can be shot with one camera
➤ Football
➤ Basketball
➤ Lacrosse
➤ Don’t rush into complex productions with multiple cameras, busy graphics packages and complicated replay systems
➤ Get it right with just one camera and good graphics, then add in later
➤ Soccer
➤ Swimming
➤ Volleyball
➤ Ice Hockey
➤ Wrestling
➤ Water Polo
4. BUILD OUT KITS OF GEAR
➤ Protects your gear
➤ Keeps similar things together
➤ Easy to travel with
➤ Makes you look professional to the client
➤ Quickly scale a production up or down
➤ Stays organized
5. TRANSMISSION. TRANSMISSION. TRANSMISSION.
➤ We make our money LIVE.
➤ Transmission is the most important job on-site
➤ Remember to secure internet when planning with the venue
➤ Wired ethernet connection, not wireless
➤ If the venue can’t provide internet access, then bring your own
➤ Verizon 4G Hotspots
➤ LiveU transmission backpack
➤ TVU transmission pack
6. DON’T FORGET ABOUT AUDIO
➤ Nat. sound
➤ Arena sound
➤ Effects mics to pick up ball action
➤ Crowd mics
➤ PA Feed
➤ If you’re planning to use the PA announcer in the broadcast, make sure to get a dedicated feed…don’t use a crowd mic to pick up the announcer
➤ Broadcast announcers who know the sport can make a huge difference
7. ANTICIPATE THE ACTION
➤ There are certain scenarios to be ready for when broadcasting sports
➤ This comes from knowledge of the game your broadcasting
➤ If you anticipate the action, you can show the viewer what is happening
➤ If you don’t anticipate action, you’ll show the viewer the end of what’s happening
➤ If there’s a runner on first base in a baseball game, chances are the pitcher might try to pick him off and throw the ball to first base
➤ In soccer, you can watch the play develop from the mid-line by the arrangement of players on the field
8. THE REACTION TO THE REACTION
➤ Reactions help tell the whole story
➤ In a football game, a quarterback might make a great pass to a wide receiver
➤ The main camera will follow the play, and capture the reaction of the wide receiver who caught the ball
➤ The quarterback might have a reaction to catching the ball (excited) or the receiver missing the ball (disappointed)
➤ Coaches are usually very passionate about the game. When it get’s intense, they usually show a lot of emotion
9. WATCH YOUR CUTS
➤ Cuts are for changing camera angles, Dissolves pass time
➤ When directing a multi-cam show, don’t over-cut
➤ It’s okay to let the show breathe
➤ During intense action, it’s normal to only hold a shot for 3-4 seconds
➤ For the web, over-cutting can get broken up in the web stream and disorient the viewer
10: MAKE SURE TO HIT RECORD
➤ Inevitably in every broadcast truck I’m in, someone always forgets to hit record for our local record
➤ Good practice to assign the task to one person, and have another person remind them
➤ “HIT RECORD” stickers or tape don’t work…we don’t see them after a while
Decision Drivers
Function
Aesthetic
Cost vs. Value
Future Proof
Flexibility
Portability
Reliability
Ease Of Use
Start with 4K Acquisition
๏ Flexiblility in Post
๏ Push in for tight shots
๏ Multiple ISO “cameras”
๏ Deliver in 1080p
Codec
ACQUISITION & EDIT • Broadcast & Film
• ProRes & DNxHD • Web
• ProRes, DNxHD • H.264, H.265, VP8
DISTRIBUTION • Broadcast = Varies • Film = DCP • Web
• H.264, VP9 • H.265/HVEC (emerging)
Audio
๏ Zoom H4N & R16 Recorders
๏ On-board microphones
๏ Standard XLR inputs
๏ Records to standard SD cards
Effective Focal Length (EFL)
On crop sensor & M43 cameras, lenses do not directly translate to
their 35mm equivalent
Support
๏ Stability & Safety
๏ Camera = Sachtler Ace Tripod
๏ Light & Sound = Matthews/Kupo
๏ Sand Bags
Lighting
๏ Infinite Options
๏ Understand 3-point lighting
๏ Start with available light
๏ Learn to improvise
Stream
๏ Teradek Vidiu (Pro)
๏ Laptop + Wirecast
๏ Matrox Monarch HD
๏ Livestream Broadcaster Mini
๏ LiveU LU Series
Questions to Ask
๏ Make-Up of Audience?
๏ Connection Speeds?
๏ Embedded into Page?
๏ Downloadable?
๏ Portable?
๏ Protected?
Hosting Considerations
■ Several choices
■ Bandwidth and total storage biggest factors to impact cost
■ Weigh all factors
■ Check download times
Popular Hosts
■ PodHoster ■ Libsyn ■ PodBean ■ Cachefly ■ Amazon S3 ■ Wistia ■ Vimeo ■ YouTube
Doug off more here
Compression Tools (PC)
■ QuickTime Pro
■ Sorenson Squeeze
■ Cinematize
■ MPEG Streamclip
■ Adobe Media Encoder
■ Episode & Episode Pro
Compression Tools (Mac)
■ QuickTime Pro
■ Sorenson Squeeze
■ Compressor
■ Episode & Episode Pro
■ Adobe Media Encoder
■ MPEG Streamclip
More on Compression http://www.apple.com/itunes/store/podcaststechspecs.html
Web Workflow
■ Several Stand-Alone websites
■ Browser-based technology
■ PodHoster
■ HipCast
■ Libsyn
Creating for iTunes
■ You need to pay very close attention to the title, author, description, and keywords tags at the <channel> level of your podcast feed.
■ This is the information that is indexed for searches. This is also the copy that becomes your “packaging” in the store.
■ Make your title specific. Apple says, “A podcast entitled ‘Our Community Bulletin’ is too vague and will attract no subscribers, no matter how compelling the content.”
Creating for iTunes
■ The <itunes:summary> tag allows you to describe the show in great detail. Apple suggests telling your audience about the “subject matter, media format, episode schedule, and other relevant info so that they know what they’ll be getting when they subscribe.”
■ A good idea is to create a list of search terms you think a user would enter, then building these into your podcast description.
Creating for iTunes
■ Minimize your use of keywords.
■ iTunes favors the summary tag over keywords.
■ iTunes recommends instead that you use keywords for things like misspellings of names or titles.
■ To prevent the abuse of keywords, iTunes ignores all but the first 12 keywords you’ve entered.
Creating for iTunes
■ Make sure you assign a valid iTunes category (you can browse iTunes for a list of categories).
■ This makes it more likely the show will appear in its appropriate category and makes it easier for casual browsers to find your program.
Feed Burner
■ Ideal for streamlining and republishing content
■ www.feedburner.com
■ Provides detailed user and item usage statistics
Feed Validator
■ Ideal for streamlining and republishing content
■ www.feedburner.com
■ Provides detailed user and item usage statistics
Step 8If the RSS feed is valid and has all of the iTunes tags, you will see a summary page after you submit your feed URL.
Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for their cell phones or tablet computers
■ 19% have paid for digital games
■ 18% have paid for digital newspaper, magazine, or journal articles or reports
■ 16% have paid for videos, movies, or TV shows
Pew Internet
Paid for Content
■ 15% have paid for ringtones
■ 12% have paid for digital photos
■ 11% have paid for members-only premium content from a website that has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or materials to use in video or computer games
Pew Internet
What is Podcasting?Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
Who’s Podcasting?
๏ National Public Radio
๏ Public Broadcasting Service
๏ ABC – CBS – NBC
๏ BBC – CNN – Associated Press
๏ MTV – ESPN – VH1 – HGTV
๏ New York Times
๏ Wall Street Journal
๏ Washington Post
Who’s Podcasting?
๏ National Geographic
๏ Discovery Channel
๏ White House
๏ The Pentagon
๏ National Park Service
๏ US Treasury Department
๏ Political Candidates
Podcasting Reach
0%
5%
10%
15%
20%
25%
30%
35%
40%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
36%33%
30%27%29%
25%23%22%18%
13%11%
Podcast Consumption 2016
8%
13%
21%
22%
19%
17%
One TwoThree Four or FiveSix to Ten Eleven or More
The Infinite Dial — Edison Research
Special Guests
๏ Setting Up a Web Studio | Joseph Linaschke, PhotoJoseph Studios
๏ Streaming with Windows 10 | Andy Beach, Tech Evangelist for Microsoft
๏ Lessons Learned About Web Video |Danilda Castellanos Martinez, Datzi Media
๏ Webcasting Sports | Nick Minore, Producer for PlayOn Sports
๏ Wirecast |Tom Prehn, Senior Project Manager, Telestream
Richard Harrington■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
Getting In Touch with Rich
twitter.com/rhedpixel
facebook.com/RichHarringtonStuff
plus.google.com/+RichardHarrington/
linkedin.com/in/richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
Doug DaultonCreative Director/CSO at SignalWorx
Founder Verge Pictures
Editor at Photofocus.com
Conference Speaker
Business Owner
Director
Writer
Producer
Photographer
Getting In Touch with Doug
twitter.com/dougdaulton
facebook.com/dougdaulton
plus.google.com/+dougdaulton
linkedin.com/in/dougdaulton
dougdaulton.com
vimeo.com/dougdaulton
In-Depth:
Web Video SymposiumRichard Harrington | ThinkTAP Doug Daulton | Verge Studio
twitter.com/ rhedpixel
twitter.com/ dougdaulton
Session Overview
This half day session explores the technical and production challenges of creating web video. Whether you're creating pre-recorded content or live webcasts. Learn how to harness the power of YouTube, Facebook, and emerging technologies to explore how to connect with an audience.
Objectives
๏ Determine the opportunities and risks with various web video platforms
๏ Preparing video and thumbnails to upload
๏ Explore Facebook and YouTube for live content
๏ Learn from industry experts and case studies