Roxanne Roybal

Ch. 14 Pattern

Patterns resolve around cultures and fashion. We are attracted to decoration with

primitive designs like tattoos hat hint stereotype criminal behavior. Owens Jones book

“Grammar of Ornament” discuses patterns are central to modern design history. Like learning

and recognizing cultural and art from Asia and Africa. Today pattern are vibrant used in the Arts

and Crafts Movement for architecture, products, and interiors, and scientific views. Patterns can

be seen as a repeating elements, abstraction, or Personal Narratives. They usually take the forms

of dots, stripes, and grids while changing color, scale, and orientation.

Iconic Patterns: populated with images that have personal significance for the designs.

Regular and Irregular: patterns that are mixed with abstract and recognizable imagery.

Random and Repeat: It’s just like it says, the designer flips the pattern to fill the whole page. It’s

like rotating a section of the pattern all the way around. Like a “Where Waldo” effect.

Grid as Matrix: Patterns created on a common grid.

Code Based Patterns: using computer language patterns based on the binary structure like using

the cross hatching technique to make 3D shapes.

Lalla Essaydi

Ch. 15 Diagram

Diagrams are graphic representation of a structure, situation, and process. They are made

of numbers and verbal descriptions. Not like other visual images, graphics are very specific.

They explains complex ideas and data with pictures.

Design Networks:

Making Connections: Using lines and points.

Overlapping Relationships: Organizing a ton of information by overlapping planes or crossing

lines were used to indicate areas of overlapping.

Other forms of diagrams using mapping connections are big content, bio diagram, social

network, train tracking, mercurial moods, fiber – enriched, color, and snap shot.

Diagrams for Product Design: is creating digital products using variety of graphical tools to

explain diagrams and matrix charts.

Brian Dettmer

Ch. 16 Time and Motion

Motion and time are within the realm of static, 2D space. Both are considerations for all

design work. Designers of motion graphics benefit with time and motion.

Implied Motion: Suggest change and movement on the printed page.

Change Over Time: Changing the position of an object is just one way to make it change. Other

modes of change include shifting its scale, color, shape, and transparency.

Animating type: It’s animating text, adjusting the timing to make sure the words change slowly

enough to be legible, but not so slowly that the become a drag to read.

Storyboards: A Script is turned into a storyboard with sketches and a style frame. Showing key

moments of the storyline and suggests the major changes of action.

Style Frames: Captures many of the graphics elements used throughout the piece. The reason is

for the designer to plan and brainstorm before the animation is realized.

Chester Brown

Ch. 17 Rules and Randomness

Rules are there to create a framework for design without determining the end results.

Randomness comes from improvising that works the designers.

Repeat and Rotate: Altering and changing the type face, the type size, type alignment, color,

transparency, and the number and degree of rotations yields different results.

Julie Mehretu