Big Day of Giving

through SCH

Social Sharing Toolkit

This Big Day of Giving, help the Sacramento Children’s Home raise $60,000 to address the critical needs of our programs.Our programs prevent child abuse and neglect in the Sacramento region and open doors to the future by maximizing the potential of children and families.On Thursday, May 2, 2019, nonprofit organizations all over Sacramento and the surrounding region will come together for one “BIG” day of giving.

Big Day of Giving was created by the Sacramento Region Community Foundation to increase philanthropy in the capital area and aims to strengthen the region by helping nonprofits grow their local impact and ensure donors can give with confidence to the causes they love.

Last year, Sacramento Children’s Home supporters raised over $59,000 for our Crisis Nursery Program. This year, with your generous help once again, we’re hoping to raise $60,000 for our Crisis Nursery, Residential and Family Resource Center programs. Through these programs, we provide care and support to over 7,000 children and 4,600 families annually.

You are our most important ambassador. We can’t accomplish our goal without your advocacy, so we have put together this toolkit to help you inspire, encourage and rally your friends and family.

Big Day of Giving TerminologyThe event’s official name is “Big Day of Giving.” The B, D and G are capitalized.

Important Information and DatesBig Day of Giving has many opportunities to support and several key dates to know. We’ve put them all in one place so there’s no confusion.

Any time: Make a donation on our website. We’ll manually add your gift to

our BDOG total. Send a check to 2750 Sutterville Road, Sacramento, CA

95820and write in “Big Day of Giving” in the notes field.

Create a Facebook fundraiser for SCH and identify it as a Big Day of Giving fundraiser.

Monday, April 8: Supporters can create a peer-to-peer fundraising campaign

through the Big Day of Giving website. A step-by-step guide can be found here. Please note, you will have to create a log in to do this.

Monday, April 15: Supporters can begin pre-scheduling donations through the Big

Day of Giving website. Please note, your donation will not fully go through until May 2.

Tuesday, April 30: This is the last day supporters are able to create their own Big

Day of Giving fundraiser through the Big Day of Giving website.

Thursday, May 2:

The 24-hour fundraising event officially kicks off today!

Misc. Important Notes Gifts processed through the Big Day of Giving website have a

5.2% transaction fee. You have the option of covering this fee in your donation. The minimum donation accepted is $15.

Gifts processed through our website have a 2-2.5% transaction fee based on card type. The minimum donation accepted is $10.

Golden 1 Credit Union is matching its members’ contributions through the Big Day of Giving website, up to $50,000.

We’ve secured a $10,000 match fund and are hoping to grow that before May 2.

“BIG” IdeasHere are a few ideas to help get you started spreading the word out to your network about your Big Day of Giving efforts (which we truly appreciate):

Start now by dropping Big Day of Giving into conversation at home, with your neighbors, at your kids’ school, at the office, the gym, you name it. Word of mouth is the best and most efficient kind of advocacy. “Are you planning on making a donation to anyone on Big Day of Giving?”

Send an email to your family and/or your friends, and if appropriate, your office, encouraging them to save the date of May 2.

Like SCH on social media if you haven’t already: We’re on Facebook, Twitter, LinkedIn, and Instagram.

Share our page to your Facebook wall. Click “going” or “interested” on our Big Day of Giving

Facebook event. Then share the event to your Facebook wall and/or click “Invite” to personally invite your Facebook friends.

Create a social media post on one or all of your accounts encouraging others to join you in supporting child abuse prevention by giving through SCH.

Share, like and comment on our social media posts. Forward our Big Day of Giving emails. Starting any time, create a Facebook fundraiser on our

behalf. Watch a short video tutorial here and find graphics and text below. OR

Starting April 8, create a peer-to-peer fundraiser through Big Day of Giving’s website (must create a log in to proceed).

Once you make a suggestion, SHARE that you’ve done so and CHALLENGE your network to MATCH you.

Gamify the day by creating an office or family competition! Ex: the largest donor wins a prize. The last person to donate buys lunch. Anyone who donates gets to wear jeans. Whomever doesn’t donate has to do 50 pushups.

Email Template – Save the Date (Friends/Family)

Hello everyone!

Some of you may know this but in case you don’t, the Sacramento Children’s Home is near and dear to my heart. SCH is a 152-year-old local nonprofit that works to prevent child abuse and neglect in our community and open doors to the future for children and families.

May 2 is Big Day of Giving in Sacramento, and SCH is aiming to raise $60,000, which would support its Residential, Crisis Nursery, and Family Resource Center programs. SCH’s programs provide support to 4,600 families and over 7,000 children.

I plan to give to SCH on May 2, so please consider joining me in making a donation to this wonderful organization. Any amount from $10 to $100 will help, plus, SCH has secured a $10,000 match so your gift will be doubled!

Thank you so much!

Love,

[Your name]

Email Template – Save the Date (Office)

Good morning,

May 2 is Big Day of Giving here in Sacramento and I wanted to pitch the idea of collectively supporting the Sacramento Children’s Home.

SCH is local, their mission is to prevent child abuse and neglect, and they’ve been in serving our community since 1867! Today, they provide support to 4,600 families and 7,000 children in our area through programs like Residential which provides care to boys who have been removed from their homes, the Crisis Nursery, which is open to children 0-5 whose families are facing crises, and Family Resource Centers that provide a ton of services to families who need them most, free of charge.

The Children’s Home has a goal of $60,000, and I’d love to see our office help them meet their goal. I also think it might be fun to make a game out of this. We could hold a friendly, office competition if there’s enough interest.

Lastly, SCH has secured a $10,000 match, so our office’s donation will be doubled!

I strongly support the Sacramento Children’s Home because of the work they’re doing to positively impact our community’s children—our future!

Please let me know your thoughts.

Sincerely,

[Your name]

Email Template – Day of

Good morning,

As you might have heard, today is Sacramento’s Big Day of Giving!

If you haven’t already chosen a wonderful nonprofit to support yet, might I suggest making a donation to the Sacramento Children’s Home?

SCH is near and dear to my heart and I truly believe in their mission. They have eight programs aimed at child abuse prevention, intervention and mental health treatment, and their programs include a residential treatment program for boys who have suffered trauma, a crisis nursery for babies, toddlers and preschoolers whose families are going through difficult times, and so much more.

The Children’s Home set a goal of $60,000 and I’d love for my friends and family to join me in supporting their efforts!

Please consider making a donation to SCH today. It would mean the world to me and to the children who need our support. If you’re interested, I challenge you to MATCH my donation of [$XX.XX]!

Thank you all, and have a great BIG day!

[Your name]

Sample Facebook/LinkedIn Posts On Big Day of Giving, I’m supporting the Sacramento

Children’s Home because their mission to prevent child abuse and neglect means a lot to me. Please consider joining me May 2 by making a donation. www.bigdayofgiving.org/sacchildrenshome

For as little as $10, you can help the Sacramento Children’s Home prevent child abuse in our area. Join me May 2 and make a Big Day of Giving donation to the Sacramento Children’s Home to help the organization meet its $60,000 goal. www.bigdayofgiving.org/sacchildrenshome

The Sacramento Children’s Home has a Big Day of Giving goal of $60,000. I believe in their mission so I have created a fundraising page to help SCH meet their goal. Please consider making a donation on May 2 (or pre-scheduling any time after April 15). Thank you! [insert your Big Day of Giving fundraising page’s link here]

I challenge you to match my donation of [$XY] to the Sacramento Children’s Home for Big Day of Giving on May 2. Their programs aim to prevent child abuse from occurring and keep families together, healthy, and thriving. www.bigdayofgiving.org/sacchildrenshome

Hey friends and family, May 2 is Big Day of Giving and I hope you’ll join me in supporting the nonprofit near and dear to my heart, the Sacramento Children’s Home. They’re committed to helping vulnerable children in our region, keeping them safe and maximizing their potential for the future. www.bigdayofgiving.org/sacchildrenshome

Happy Big Day of Giving! Don’t know who to support today? I’m making a donation to the Sacramento Children’s Home! Check out what they do to prevent child abuse and join me

in making a donation here: www.bigdayofgiving.org/sacchildrenshome

Be a superhero for kids in need! Make a Big Day of Giving donation on May 2 to the Sacramento Children’s Home to support their efforts of preventing child abuse and neglect in more local homes. www.bigdayofgiving.org/sacchildrenshome

It would be SUPER of you to help the Sacramento Children’s Home meet its Big Day of Giving goal on May 2. It’s a great cause and your donation will be matched! Be a hero and click here: www.bigdayofgiving.org/sacchildrenshome

Sample Tweets Happy #BigDayofGiving! Consider supporting the

@SactoKidsHome to help them keep children at-risk of abuse safe! https://bit.ly/2GbSOgE#BDOG19 #BDOG2019

Prevent child abuse in more homes in Sacramento; Donate to the @sactokidshome today - https://bit.ly/2GbSOgE#BigDayofGiving #BDOG19 #BDOG2019

This #BigDayofGiving, join me in supporting @SactoKidsHome! https://bit.ly/2GbSOgE #BDOG19 #BDOG2019

Starting today (April 15), pre-schedule a #BigDayofGiving donation to @sactokidshome to help them raise $60,000 for child abuse prevention programs. https://bit.ly/2GbSOgE #BDOG2019 #BDOG19

Who are you supporting on #BigDayofGiving? I’m supporting the @SactoKidsHome because their work to keep kids safe from abuse means a lot to me. Check them out: https://bit.ly/2GbSOgE#BDOG19 BDOG2019

#BigDayofGiving is back May 2, and while there are plenty of great nonprofits out there, I’m donating to the

@SactoKidsHome because their mission means a lot to me. Join me and help them reach their $60k goal! https://bit.ly/2GbSOgE #BDOG2019 #BDOG19

Hashtags:#BDOG2019#BDOG19#BigDayofGiving#SCHimpact#SacramentoChildrensHomeOne liners:Make a Big Difference in 24 Little Hours!There’s Nothing Small About Giving BackReady? Set! Give!Little effort, Big impact!

Images for Social Media

How to Start a Facebook FundraiserWe encourage supporters to also consider creating their own Facebook fundraiser on our behalf. Note: We may not receive the final donated amount from Facebook for up to one month after your fundraiser ends. Ex: if your fundraiser closes May 2, we will likely receive the funds in June.

To create a fundraiser for Sacramento Children’s Home on Facebook:

1. Log in to Facebook.2. Click “fundraisers” in the left menu of your News Feed.3. Click “Raise Money.”4. Select “Nonprofit/Charity.”5. Type “Sacramento Children’s Home” in the search field.6. Click our icon/page to choose SCH as your beneficiary.7. Set how much money you’d like to raise and your fundraiser’s

end date (May 2 latest)8. Fill in the fundraiser details. You can copy/paste this if you’d

like:“Want to join me in supporting a good cause? I'm raising money for Sacramento Children's Home for Big Day of Giving! Your contribution will make an impact, whether you donate $5 or $100. SCH is aiming to raise $60,000 for child abuse prevention programs, so every little bit helps. Thank you for your support.”

9. Choose a cover photo. You can use this one if you’d like:

10. Click “Create.”

How to Start a Big Day of Giving Peer-to-Peer FundraiserThis year, supporters have the option of creating a fundraising page through the Big Day of Giving website, much like a GoFundMe page. To do so, follow these steps:

1. Create a donor account on the Big Day of Giving website. To do so:

a) Click loginb) Select “donor”c) Click “create profile”d) Fill out the requested informatione) Submit

2. Once signed in to your account, click on your account name in the top right corner to get to your donor profile.

3. Next, click “my campaigns” and search for “Sacramento Children’s Home.”

4. Click the green “Start a Campaign” button.

5. Complete the info requested in the Campaign Details window. Feel free to use this text and image: “Want to join me in supporting a good cause? I'm raising money for Sacramento Children's Home for Big Day of Giving! Your contribution will make an impact, whether you donate $5 or $100. SCH is aiming to raise $60,000 for child abuse prevention programs, so every little bit helps. Thank you for your support.”

6. Submit for approval.7. Once approved, grab your campaign link and share in an email

or on social media!