PRE-SALE PACKAGE

Prepared

By

Frances Bocksch, Realtor®

INTERIOR SHOT OF HOME if you have them

My ResumeSummary Licensed Real Estate Sales Associate 2004

Experience

2004 - Present Keller Williams Realty

1994 - Present Experience with Investing in the Real Estate Market

1980’s Experience with Land Survey Industry, Working with Flood Maps,Plats and Title Companies

1955 – Present Native to Palm Beach County and Florida

Professional National Association of RealtorsMemberships Florida Association of Realtors

Realtor Association of the Palm Beaches

Listing property with Frances Bockschand Keller Williams Palm Beach Central Team

means receiving the following benefits:

Experience… Integrity… Skill… Effective… Creative… Strong Negotiation…Advanced Technical Expertise… Intimate Knowledge of the Marketplace… Well Respected by her Peers...Committed to Results

. Call FRANCES BOCKSCH Office 966-4000 Cell 351-4156

Preparing Your Home For Sale 

Your home can be sold more quickly and at a better price. The following tips have proved invaluable to owners and are worth your special attention:

PREPARATION FOR SHOWING:1. First impressions are lasting!  The front door greets the prospect.  Make sure it is

fresh, clean, and paint the trim.  2. Keep lawn trimmed and edged, and the yard free of refuse. Fertilize if necessary,

weed the garden, and add mulch. Deep green grass makes a lasting impression. 3. Decorate for a quick sale.  Faded walls and worn woodwork reduce appeal.  Why

try to tell the prospect how your home could look, when you can show him by redecorating?  A quicker sale at a higher price will result.  An investment in neutral new kitchen paint will pay dividends.

4. Let the sun shine in.  Open draperies and curtains and let the prospect see how cheerful your home can be.  (Dark rooms do not appeal)

5. Do the windows and window screens work well and look good? Have the windows spotless.

6. Are the appliances operating properly and sparkling? 7. Fix the faucet!  Dripping water discolors sinks and suggests faulty plumbing. 8. Repairs can make a big difference. Loose knobs, sticking doors/windows, warped

cabinet drawers and other minor flaws detract from home value.  Fix them. 9. From top to bottom.  Display the full value of your attic and other utility space by

removing all unnecessary articles.  10. Safety first.  Keep stairways clear.  Avoid clutter and possible injuries. 11. Pack excess linens and clothing to make closets look bigger.  Neat, well-ordered

closets show the space is ample. 12. Bathrooms help sell homes.  Check and repair grout in bathtubs and showers. 

Make this room sparkle. Don’t let the Handy Man add gobs of caulking when grout is needed.

13. Arrange bedrooms neatly.  Remove excess furniture.  Use attractive bedspreads and fresh looking window coverings.

Call FRANCES BOCKSCH Office 966-4000 Cell 352-4156

14. Have I removed or mentioned to my realtor any attached items that are not included, such as special chandeliers?

15. Am I familiar with similar homes on the market that I may be competing against? 16. Have I asked my realtor for a list of ways I can improve the “marketability” of my

home without wasting time and money?17. Can you see the light?  Illumination is like a welcome sign.  The home will show

better when you turn on all your lights. 18. Disclose any structural defects, roof, foundation or wiring problems?19. Have I started looking for my new home? Do I know what I want? 20. What do I need to do to prepare for my upcoming move?

SHOWING THE HOUSE: 1. Whenever possible leave your house for showings. Avoid having people present. 

The potential buyer will feel like an intruder and will hurry through the house. 2. Music is mellow.  But not when showing a house.  Turn off the blaring radio or

television. Let your agent and buyer talk, free of disturbances. 3. Pets underfoot?  Keep them out of the way - preferably out of the house. 4. Silence is golden.  Be courteous but don't force conversation with the potential

buyer.  He wants to inspect your house - not to pay a social call. 5. Be it ever so humble.  Never apologize for the appearance of your home.  After

all, it has been lived in.  Let the agent answer any objections.  This is their job. 6. The agent knows the buyer's requirements and can emphasize the features of

your home - don't tag along. Let the buyers to take "psychological possession."  7. Why put the cart before the horse?  Trying to dispose of furniture and furnishings

to the potential buyer before he has purchased the house often loses a sale. 8. A word to the wise.  Let your Realtor discuss price, terms, possession and other

factors with the customer.  They are qualified to bring negotiations to a favorable conclusion.

9. Use Keller Williams Realty.  We ask that you show your home to prospective customers only by appointment through this office.  Your cooperation will be appreciated and will help us close the sale more quickly. 

Call Frances Bocksch Office 966-4000 Cell 352-4156

 

Strategic Partner List

1. TITLE COMPANY: FLAGLER TITLE COMPANY 561/662-2659

2. MOVING COMPANY: 2 GUYS AND A TRUCK 478-5678

3. HANDY MAN SERVICES: GREG SAWYER 248-8947

4. PLUMBER: RAY’S CLASSIC PLUMBING 642-2345

5. ROOFER: BILL CARPENTER ROOFING 575-1404

6. APPLIANCE REPAIR: AAA APPLIANCE SERVICE 844-5566

7. MORTGAGE: HOMEBANC 561-254-7757 ALLISON WEBSTER

8. LOCKSMITH: SUPERIOR LOCK 744-6700

9. CONTRACTOR: RADCO, INC. 352-3693 DAVID BOCKSCH

10. CARPET CLEANER: DURACLEAN 586-9100

11. A/C SERVICE: CHRIS COFFELL 201-7749

12. HOME INSURANCE: NATIONWIDE 434-0198 GLORIDA FECHER

13. L & S INSURANCE: HOME & AUTO 954-351-2250

Call FRANCES BOCKSCH Office 966-4000 Cell 352-4156

FACTORS THAT DON’T AFFECTTHE VALUE OF YOUR PROPERTY

The value of your property is determined by what a

BUYER is willing to pay in today’s marketbased on comparing your property to others

SOLD in your area.

Buyers ALWAYS Determine Value!Your Realtor®

Frances BockschCall FRANCES BOCKSCH Office 966-4000 Cell 352-4156

Activity Versus Time

• Timing is extremely important in the real estate market.

• A property attracts the most activity from the real estate community and potential buyers when it is first listed.

• It has the greatest opportunity to sell when it is new on the market.

Call Frances Bocksch Office 966-4000 Cell 352-4156

MARKETING ACTION PLAN

1. LIST YOUR HOME WITH THE MULTIPLE LISTING SERVICE

WHY IS THIS IMPORTANT TO YOU?Within 24 hours all MLS 8,000 members in Palm Beach, Broward & St Lucie County will have access to information about your property. Should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the information on your home. Since 80% to 90% of all buyers are working with a Realtor, we want to expose your home to these agents.I utilize multi-photos and Visual Tour on the MLS, too!

2. PROMOTE YOUR HOME TO THE TOP 50 BUYER’S SPECIALISTS

WHY IS THIS IMPORTANT TO YOU?FACT - According to the National Association of Realtors, 85% of all the sales are made by 15% of the agents. Most agents will take your listing and then WAIT for someone to sell it for them. We realize that your property will most likely be sold by one of the top agents. We take an aggressive approach with a weekly contact regarding your home to agents via fax and tele-marketing.

3. EXPOSURE WITH A KELLER WILLIAMS REALTY FOR SALE SIGN

WHY IS THIS IMPORTANT TO YOU?The “For Sale” sign in your front yard has very little value or you could sell your home yourself. It is likely, however that a buyer may call for information on one of the Keller Williams listings and end up seeing your home. It is the signs all over the community that present a tremendous value to you

4. HONEST, PROFESSIONAL ADVICE ABOUT THE MARKETABILITY OF YOUR HOME. THE TRUTH IS HARD TO GET THESE DAYS!

WHY IS THIS IMPORTANT TO YOU?We have the integrity and professionalism it takes to tell you exactly what you need to do to get the home SOLD. It is our job. Many agents simply tell you what you want to hear and that could cost you time and money.

Call Frances Bocksch Office 966-4000 Cell 352-4156

5. EXPOSE YOUR HOME TO THE SALES TEAM AT KELLER WILLIAMS REALTY

WHY IS THIS IMPORTANT TO YOU?Our office is rated among the best in Palm Beach County. We have assembled a group of the most committed, professional and successful agents in the market place. We work together to get properties sold and that means more professionals exposed to your property, resulting in more qualified buyers seeing your property.. 6. LIST YOUR HOME ON THE WORLD WIDE WEB.WHY IS THIS IMPORTANT TO YOU?Today’s buyers are using the information super-highway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the area that a client might need on the agents’ sites, as well as, Keller Williams national and local sites. We will always stay on the cutting edge when it comes to marketing your home. I utilize Visual Tour and multi-photos as well as “showcase” on www.Realtor.com . Connection to several various websites is a part of my service.

7. ACTIVELY PROSPECT FOR POTENTIAL BUYERS DAILY. WHY IS THIS IMPORTANT TO YOU?There are two ways to find a buyer...

1. To sit and wait for a buyer - a function of the market and LUCK.2. Go out into the field looking for a buyer - a matter of numbers.

Everyday we call hundreds of potential buyers and sellers. Active prospecting allows us to control the market rather than wait for the market to do our job. The only variable is the number of contacts we need to make to generate a potential buyer for your home.

8. ADVERTISE YOUR HOME IN LOCAL & NATIONAL PUBLICATIONS*

WHY IS THIS IMPORTANT TO YOU?There are hundreds of homes listed in the many sources of advertising and it only takes one home to attract the eye of a potential buyer. It is all the homes advertised that benefit you not just your personal advertisement.

Call Frances Bocksch Office 966-4000 Cell 352-4156

9. COMMUNICATION - PERSONAL CALL EVERY 2 WEEKS WITH A COMPLETE UPDATE

WHY IS THIS IMPORTANT TO YOU?Regular updates regarding

1. Current market conditions and how they affect YOUR property, 2. Feedback about what agents and buyers say about your home.

You have important decisions that need to be made and it is our commitment to make sure you have all the information necessary to make good decisions.

10. NEGOTIATE THE BEST PRICE FOR YOU! OFFERS ARE DIFFICULT TO GET. DON’T TRUST YOUR $MONEY$ WITH AN AMATEUR.

WHY IS THIS IMPORTANT TO YOU?It is critical that you realize marketing your home is only half the battle. With thousands of homes to choose from, most buyers have second, third and even forth choices in which the home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents. Deals are made or lost during only hours of negotiation.

11. COORDINATE ALL FINANCING AND CLOSING ACTIVITIES

WHY IS THIS IMPORTANT TO YOU?Believe it or not, the attorneys and loan officers make less on your sale than we do. The incentive to see that the “Ball Is Not Dropped” is ours. We monitor every aspect of the closing daily and agents who work alone cannot possibly give your file the same attention that an entire team of professionals can give.

*NOTE: A TELEVISION COMMERCIAL OF YOUR HOME IS INCLUDED IF YOUR PROPERTY DOES NOT SELL WITHIN 90 DAYS OF OUR CONTRACT (IF YOU ACCEPTED MY RECOMMENDED LIST PRICE ON C.M.A.)—AT NO

EXTRA CHARGE TO YOU!

Call Frances Bocksch Office 966-4000 Cell 352-4156