Avalanche Specifications

Definition

Avalanche product serves to unify editorial content with advertiser branding. Editorial content is provided in the form of an article page and advertiser branding can be either an image or video. It is a highly visual and customizable standalone product integrating site articles, social share counts and in-banner video or static image.

Site articles are navigable through built-in carousel functionality. Video plays on click and can be closed at any point, and includes replay option. The minimum article inclusion is three but an additional three may be provided (for a total of 6).

CBS Interactive offers this unit through our approved third-party vendor. Creative assets provided by client will be delivered to vendor for production build. Client may provide design concept / functionality feedback.

Desktop DemosGMC Samsung

NBC The Voice Nellie's Cage Free Eggs

Desktop Avalanche 970x250 Example (below image is from subsequent animation):

© 2016 CBS Interactive.  All Rights Reserved. Updated on 04.18.2016 1 of 4

Article Container 1

Main Container*clicks thru to 970x250 with panel playing video or can

drive to advertiser site

Article Container 2

Article Container 3

Mobile Web Avalanche 320x170 Example

Technical Specifications© 2016 CBS Interactive.  All Rights Reserved. Updated on 04.18.2016 2 of 4

Initial Container Click to play in banner video After close, 320x50 banner remains

I. Creative Assets – Provided by Client

Item Specification

Brand Guidelines + PSD File

Standards defined by client for brand uniformity. Imagery should be high resolution in layered PSD.

Advertisers Logo High resolution layered PSD

Fonts Mac & PC format

Video(optional)

Resolution 640w x 360h minimum1920w x1080h maximum

Number of Videos Up to three files

Max. Animation/Video Length Up to 30 seconds

Maximum File Size 1.5 MB max

File Format MP4 or MOV

Aspect Ratio 16:9 (4:3 not supported)

Codecs Any Video Codecs format except: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE

Audio Must be user initiated (on click: mute/un-mute); default state is muted.

Site & Client Submission

Site produces content and client can curate article options.

Up to six articles, minimum of three, placed in article container.

Each article has corresponding image provided by site.

The site makes final approval.

Insert Title and URL in orange space, this doc will be submitted to vendor.

Article 1 Title:      Article 1 URL:      

Article 2 Title:      Article 2 URL:      

Article 3 Title:      Article 3 URL:      

OptionalArticle 4 Title:      Article 4 URL:      

Article 5 Title:      Article 5 URL:      

Article 6 Title:      Article 6 URL:      

When applicableMain Container Title:      Main Container URL:      

Third-Party tracking(optional)

Third-Party tracking is accepted on the link URLS. A tracking 1x1 URL is also accepted.

Desktop Maximum File Size 200k initial load, 2.2MB polite load

Mobile Web Maximum File Size Up to 600k total (WiFi targeting only)

© 2016 CBS Interactive.  All Rights Reserved. Updated on 04.18.2016 3 of 4

II. Notes for Client Creative production build: Client to provide brand guidelines, logo, fonts, and brand imagery only

and vendor will create the entire unit. Site will provide content articles for client review. Initial Load: 970w x 250h desktop or 320wx170 mobile web (created by vendor) renders on initial

visit to site, subsequent load displays main container and article containers. Main Container: Advertiser branding displayed (created by vendor), dimension size varies. Title and

URL only required if part of design. Clicks through banner with option to click directly to advertiser site or include a panel playing a video file.

Article Containers: 3 - 6 articles will be selected by site and provided to client for review. Image appearing with article in container will be provided by site and should not be created by client / creative agency.

Creative kick-off call: If needed, a kick-off meeting with the vendor (third-party server), CBS Interactive Account Coordinator, and CBS Interactive Rich Media contact should be scheduled 14 business days prior to launch.

Third-Partying Serving: Available by our approved third-party vendor only. Default Image: Creative built in HTML5 technology, therefore non-HTML5-compliant browsers (e.g.,

Internet Explorer 9 and below) will only deliver initial load creative (i.e., 970w x 250h or 320wx50h banner with no article containers).

Creative design: Not limited to one design concept, there are a variety of options.

II. Notes for Vendor

Audio Must be user initiated (on click: mute/un-mute); default state is muted.

CPU Consumption Vendor's technology should consume no more than 25% of users CPU resources on an average system.

Submission InstructionsSave this document as [advertiser’s name]_Avalanche.doc file and send to your CBS Interactive representative.

Submit creative assets via e-mail or post creative assets to a webpage or FTP site and send the location via email to your CBS Interactive sales representative.

Deadlines:All creative assets must be submitted 10 business days prior to launch date.

If the submitted creative does not conform to the above specifications, it will not be placed online and may result in a delayed launch date.

Contacts

Questions about this opportunity Please contact your CBS Interactive representative.

Technical questions about your creative E-Mail AdSpecQuestions@cbsinteractive.com.

© 2016 CBS Interactive.  All Rights Reserved. Updated on 04.18.2016 4 of 4