FOR IMMEDIATE RELEASE

ASUS Announces ZenFone Max Pro (M1)

Full View 6" dual-camera smartphone features Qualcomm Snapdragon 636 CPU and 5000mAh battery with massive stamina for longer online gaming, browsing and calls

KEY POINTS

2X mobile performance1: Latest high-performance, energy-efficient Qualcomm Snapdragon 636 Mobile Platform with 14nm octa-core processor

2-day stamina: High-capacity 5000mAh battery for up to 48hrs non-stop use2, 42hrs talk time, 28hrs browsing, 199hrs audio playback, 20hrs video playback.

Dual rear cameras: Up to 16MP wide-aperture main camera captures clearer photos, with secondary camera for gorgeous bokeh effects in Portrait mode

Magnificent entertainment: Expansive 6" FHD+ Full View display in 5.5"-class body, with NXP smart amp and 5-magnet speaker for powerful, clear sound

DELHI, India, April 23, 2018 — ASUS CEO Jerry Shen today announced ZenFone Max Pro (M1), a

high-performance addition to the new ZenFone Max Series — the world’s only range of high-battery-

capacity smartphones — at a grand press event in Delhi, India.

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“India remains a key market for our smartphone business and we wanted India to be one of the first

countries to receive our brand new ZenFone Max Pro,” said Mr. Shen. “We are proud to be working with

Qualcomm Technologies to make ZenFone Max Pro one of the most powerful yet battery-efficient

smartphones for all Indian consumers to enjoy.”

Larry Paulson, President & Vice President, Qualcomm India joined Mr. Shen on stage to add, “Qualcomm

Technologies shares the ASUS commitment to exceptional design and quality, With the launch of

ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an

ideal balance of exceptional battery life, outstanding performance and consumer value.”

ZenFone Max Pro packs a massive 5000mAh battery, a 6-inch FHD+ Full View display and a dual-

camera system into an amazingly compact body that's no larger than many standard 5.5-inch

smartphones. It's powered by the fast but energy-efficient Qualcomm® Snapdragon™ 636 Mobile Platform,

with Adreno™ 509 graphics for enhanced responsiveness and outstanding gaming performance.

The exquisite design features a stylish 180g-light metal body with diamond-cut edges and 2.5D-curved

display glass, and is available in two stunning finishes: Deepsea Black and Meteor Silver.

Advanced mobile performance

At the heart of ZenFone Max Pro is an advanced Snapdragon 636 Mobile Platform, which combines

smooth, responsive performance with superb battery life, and a powerful Adreno 509 GPU that is

designed to support enhanced mobile gaming and browsing performance. ZenFone Max Pro handles any

task easily, with performance to spare.

The Snapdragon 636 is an advanced 14nm 64-bit system-on-a-chip (SoC) with up to 6GB RAM, and

which is engineered to deliver up to 40%-higher CPU performance and 10%-higher graphics performance

than the Snapdragon 630, while maintaining excellent battery life. With its improved performance, the

Adreno 509 GPU supports lifelike visuals and more efficient rendering of advanced 3D graphics.

ZenFone Max Pro ships with pure Android™ 8.1 Oreo™, the latest version of the beautiful Android user

interface that improves productivity, and simply lets users have more fun with their phone.

2-day stamina

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and

those who need maximum battery endurance. ZenFone Max Pro has a high-capacity, high-density

5000mAh battery supporting its powerful Snapdragon 636 processor — the most powerful combination in

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the ZenFone Max Series — with custom-crafted battery design that packs maximum performance into

minimum space.

With so much power on tap, users can browse more, game more, stream more — and talk as much as

they want without worrying about finding a power outlet. ZenFone Max Pro offers users up to 20 hours of

YouTube video playback, up to 42 hours 3G talk time, and up to 28 hours of Wi-Fi web browsing. On a

single charge, users can enjoy playing more: for example, up to 45 rounds3 of Mobile Legends, or up to 2

seasons of Games of Thrones.

All this power is backed up with lightning-fast charge times: ZenFone Max Pro can charge its 5000mAh

battery from 0% to 100% in just 2 hours and 42 minutes, compared to some rival products with a

4000mAh battery that need well over 3 hours.

Magnificent entertainment

The 6-inch Full View FHD+ (1080 x 2160) display in ZenFone Max Pro features stunning 450cd/m2

brightness, 1500:1 contrast ratio and an 85% NTSC color gamut to give users a magnificent visual

experience. The ultrawide 18:9 aspect ratio and slim bezels provide a greatly expanded viewing area that

makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web

there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the

screen.

For powerful, immersive high-quality sound, ZenFone Max Pro features a five-magnet speaker driven by

an NXP smart amplifier that delivers higher volume with lower distortion. Compared to single-magnet

speaker performance, ZenFone Max Pro delivers 41% louder sound, 14% better low-frequency response

and 12% less distortion.

Dual rear cameras

ZenFone Max Pro has an advanced dual-camera system4 that takes mobile photography to new heights.

The rear camera focuses on the subject in less than the blink of an eye, and has a high-resolution up to

16MP sensor with a high-quality f/2.0 wide-aperture lens that captures clearer photos, every time.

The secondary camera is used to create an artistic bokeh effect for portraits and close-ups, putting the

subject in sharp focus while progressively blurring the background for a gentle yet powerful effect that

really makes the subject stand out.

ZenFone Max Pro shoots video at up to 4K UHD resolution, allowing users to just point, shoot and share

their memories, all captured with incredible levels of detail.

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The front camera enables the most indulgent selfies, with softlight LED flash and a live beautification

feature that instantly retouches shots to remove blemishes, balance facial features, enhance skin tone

and more.

Premium metal design with dual SIM slots and expandable storage

ZenFone Max Pro is built to last using solid metal, with a slim and light 180g body that's precision-crafted

to give it a luxurious feel without being bulky. The slim and elegant size and 2.5D-curved front edges

make ZenFone Max Pro exceptionally comfortable to hold, with significantly less bulk than a standard 6-

inch phone. ZenFone Max Pro is available in two stunning finishes to match the user's style: Deepsea

Black and Meteor Silver.

ZenFone Max Pro comes with two SIM slots supporting 4G LTE speeds up to 150Mbps, and an additional

microSD slot to expand storage by up to 2TB. Its convenient triple-slot tray lets users install two SIMs and

a microSD card in one easy step.

ZenFone Max Pro is easier to use and more convenient than ever, with a new face unlock feature5 that

lets users unlock the phone simply by looking at it — the perfect hands-free solution for messy or gloved

fingers. There’s also a rear fingerprint sensor that unlocks the phone in an instant.

AVAILABILITY & PRICING

ASUS ZenFone Max Pro (M1) will be available from DATE in COUNTRIES from PLACES. Please contact

your local ASUS representative for further information.

PRESS CONTACTS

Nicky Wong

Product Marketer

Nicky_Wong@asus.com

Contact Name 2

Job Title

contact_2_email

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS Global Facebook: http://www.facebook.com/asus

ASUS Global Twitter: http://www.twitter.com/asus

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SPECIFICATIONS 6

ASUS ZenFone Max Pro (M1)

Design Metal back with front 2.5D-curved glass

Dimensions / Weight 159 x 76 x 8.45mm

180g light

Display 6" FHD+ (2160 by 1080) 18:9 Full View IPS display

450cd/m2 brightness

1500:1 contrast ratio

85% NTSC color gamut

404ppi pixel density

Capacitive touchscreen with 10-points multitouch

CPU / GPU Qualcomm® Snapdragon™ 636 Mobile Platform with 14nm, 64-bit Octa-core processor

(Snapdragon™ 636 performance is 1.54x better than Snapdragon™ 6257)

Qualcomm® Adreno™ 509 GPU

Memory &

storage

LPDDR4X 3GB / 4GB / 6GB RAM

eMCP 5.1 32GB / 64GB storage

Dual Camera System Main camera: 13MP or 16MP / up to f/2.0 aperture with secondary camera for bokeh

effect / PDAF/ LED flash / 4K UHD video recording

Front camera: 8MP or 16MP / f/2.2 aperture / Softlight LED flash

Wireless 802.11b/g/n 2.4GHz

Wi-Fi direct

Wi-Fi display

DC-HSPA+: UL 5.76 / DL 42 Mbps

LTE: Cat5 UL 75 Mbps / Cat4 DL 150Mbps

Connectivity Bluetooth® 5.0

Bluetooth® HID

Micro-USB

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Security features Rear fingerprint security sensor with 5-finger, 360° recognition, 0.3s unlock

Face Unlock5 for added convenience and security

SIM card and SD slot Triple slots with dual SIM, dual 4G + 4G standby

Slot 1: Nano SIM (2G / 3G / 4G)

Slot 2: Nano SIM (2G / 3G / 4G)

Slot 3: MicroSD card (up to 2TB)

GPS GPS

A-GPS

GLONASS

BDS

OS Pure AndroidTM 8.1 OreoTM

Battery 5000mAh capacity with fast charging (0-100% in 2 hours 42 minutes)

Up to 42 hours of 3G talk time

Up to 20 hours of YouTube playback

Up to 28 hours of web browsing

Up to 12 hours of gaming

Audio NXP smart amplifier to lower distortion and enhance higher volume

MaxBox for 2X volume boost

Colors Deepsea Black

Meteor Silver

###

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating

products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone,

ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more

than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and

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committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue

in 2017.

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1 Performance comparison between ZenFone Max Pro with Snapdragon 636 and ZenFone 4 Max Pro with Snapdragon 430: Antutu benchmark scores of 116,618 and 43,000 respectively.2 Calculated for a 48-hour usage scenario with 30% talk time, 20% web browsing, 40% audio playback, 10% video playback. Standby time and usage time were based on results from ASUS lab tests, calculated from current drain and typical battery capacity. Results may vary according to test and usage conditions.3 Based on an estimated average playtime of 15 min per round, for a total of 11.3 hours of gameplay. Actual performance may vary according to usage conditions and other factors.4 Camera specifications may vary according to country and model

5 Availability to be announced6 Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors. Full specifications are available at http://www.asus.com7 Comparison between Snapdragon 636 and Snapdragon 625 with Antutu scores of 116,618 and 75,880 respectively.