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Ernst & Young & Startup Canada 2012 Sponsorship Contract

Agreement

February 22, 2012

1

Sponsorship Agreement

February 22, 2012

Victoria Lennox Executive Director Startup Canada 1 (613) 316 6203 victoria@startupcan.ca www.startupcan.ca

Startu

With the vision of building stronger entrepreneurial communities, fostering a more entrepreneurial culture and creating a strong brand for Canadian entrepreneurs at home and abroad, Startup Canada – a grassroots, volunteer-run, entrepreneur-led non-profit organization set to launch in March 2012 as the centerpiece of Canada’s entrepreneurship community – will be focusing on the underlying conditions for growth through fostering understandings, cooperation and celebrating Canadian entrepreneurs from all sectors. 

To date, Startup Canada has developed an esteemed Governing Board of serial entrepreneurs & investors; obtained the support of a provincial ambassador in each province supported by steering committees reflective of the entrepreneurial landscape in each province; is building a National Advisory Council made up of the leading organizations that make up the Canadian Entrepreneurship landscape; has the support of Founding Patrons including W. Brett Wilson (Former Dragon and serial Entrepreneur), Heather Reisman (Founder of Indigo Books & Music), Dani Reiss (Founder of Canada Goose) and Jim Temerty (Founder of Northland Power), and the support of national media (Post Media & BNN) and Industry Partners (Ernst & Young, Microsoft, Dell); is bolstered by more than 200 Founding Community Partners; and, more than 3,000 signed supporters from the Canadian entrepreneurship community. 

2012 Programming – The Vision

In March 2012, Startup Canada intends to launch with Prime Minister Stephen Harper and / or the Minister of State for Small Business Maxime Bernier with the announcement of the Launch of Startup Canada in tandem with a related government announcement to take place in a Canadian small business. The announcement will receive significant coverage nation-wide and will be followed by a meeting between the Prime Minister, the Minister of State for Small Business, Startup Canada’s Governing Board and a select group of Canadian entrepreneurs to discuss Startup Canada’s plans in 2012 and share the 10 areas of focus for the 2012 Town Halls. The intimate launch will be followed by a reception hosted by the Governor General of Canada, David Johnston, and will be attended by members of the wider Startup Canada community. The program for the reception will include a welcome by His Excellency, a keynote address by Startup Canada’s Founding Chairman, and statements from its Co-Founders and Founding Sponsors.

Later in March, Startup Canada’s Chairman and Executive Director will spend a day meeting with the leaders of Startup America, Startup Britain and Startup Chile in Liverpool, United Kingdom at the 2012 World Entrepreneurship Congress, sharing experiences and exploring collaborative opportunities.

Commencing on March 19th in Halifax, Nova Scotia and finishing on August 31st in Vancouver, British Columbia, Startup Canada will successfully execute a dynamic national tour and mainstream / social media campaign in close partnership with its Provincial Ambassadors,

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Provincial Steering Committees, and the Canadian enterprise support community.

The National Tour – consisting of 30 Town Halls, provincial launches with Premiers and Ministers, fringe networking, training, keynote and mentorship events, engagement in major conferences, visits to schools and universities, and open houses wherein incubators, accelerators and research parks will open their facilities to the public for tours and workshops – will directly engage more than 25,000 Canadian entrepreneurs and members of the enterprise support community in putting pen to paper, working together to develop concrete action plans around Startup Canada’s 10 areas of focus. Canadians unable to attend in person will participate live via the Startup Canada Beta website, where the Tour will be streamed live and viewers will comment and have questions answered in real-time. Canadians will also contribute their ideas, perspectives, experiences and expertise through the Startup Canada online iDEASWiki, the Startup Canada Speakers Corner video blog community, and through our highly active social media platforms.

Through the Media Campaign – consisting of over 250 entrepreneur and champion spotlight case studies and video interviews; coverage by and interviews with local and national print and broadcast media; a daily blog fuelled by Canada’s leading entrepreneur evangelists and influencers; and, online and Indi media partner coverage – Startup Canada will bring the national spotlight to each province. In doing so, Startup Canada will provide a narrative of the evolution, diversity and character of entrepreneurship in the province, highlight best practices and community strengths, cover key issues and stories, and showcase and celebrate entrepreneurs across the province (across industries, generations, and stages of development).

As Startup Canada tours across Canada, it will engage the national community through its Blogs, weekly eNewsletter, DailyWIRE, and social media discussions, competitions and challenges.

In September and November 2012, Startup Canada will work with its partner community to consolidate the messages, findings and options coming out of the Town Halls and will undertake planning exercises at both the national and provincial level, with input from the National Advisory Council, in planning for the future.

In Global Entrepreneurship Week 2012 (November), Startup Canada will publicly reveal the key deliverables of the 2012 National Tour and campaign:

Startup Canada’s 2013-2015 Plan and Priorities (local and national); White Paper towards a National Entrepreneurship Strategy, which Startup Canada’s

Founding Chairman will submit to the Prime Minister and Minister of State for Small Business at a special Parliamentary reception;

The Startup Canada Documentary, covering the issues, stories and entrepreneurs of the Startup Canada 2012 Tour;

Startup Canada Online – Canada’s one-stop-shop for entrepreneurs (incl. personalized dashboards, national events calendar, startup support marketplace, and job posting site, etc.); and,

The Startup Canada Catalyst Fund Pilot Project – Funding organizations, projects and people who contribute to the advancement of Startup Canada’s priorities.

To conclude its first year, Startup Canada will, in partnership with Startup Weekend, run Mega Startup Weekend, wherein 1,000 Canadian entrepreneurs will launch businesses over the course of 32-hours in 5 Canadian cities simultaneously, all streamed live with significant broadcast coverage. Year one will end in an exhilarating celebration with the creation of 1000 new companies and a clear, collective vision for the future.

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Gowlings Value Proposition

In March 2012, Startup Canada will launch as the centerpiece of Canada’s entrepreneurship community. As Startup Canada’s Founding Legal Sponsor, Gowlings will take its place as the law firm for Canadian entrepreneurs, helping Canadian entrepreneurs to suceed. Gowlings will receive:

1. Recognition of Leadership from the Ground Floor as the Founding Legal Sponsor of Start-p Canada

2. Industry Exclusivity for 3 Years (Platinum level)

3. Engagement in Startup Canada’s work with Government

4. VIP Invitations and Podium Opportunities throughout the Launch, National Tour and White Paper Reception

5. Branding and Recognition across the Organization, its Programming and Marketing

6. Enhanced exposure and awareness amongst the Canadian entrepreneurship community – Marketing, Communications, Promotional Support – Directly with more than 25,000 entrepreneurs and more than 200 enterprise support organizations online to more than 250,000 Canadians. Note: This will be amplified through Partnership with Post Media and op-eds

7. Opportunities to display and engage with Canadian entrepreneurs throughout 30 Town Halls nation-wide and opportunities to run bespoke programs and events throughout the Tour

8. Enhanced client offerings by providing clients with access to Startup Canada’s community and support

9. Naming Opportunities

10. First right of renewal

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Packages 1. Startup Canada Organization

Element Bronze ($15k)

Silver ($30k)

Gold ($75k)

Platinum($200k/3 years)

Exclusivity

Website1. Recognition of Gowlings as the Founding Legal

Sponsor of Startup Canada AND the Startup Canada National Tour

2. Logo, link and page dedicated to Gowlings on the New Startup Canada Website

3. Opportunity to contribute blogs and content to the Startup Canada Website

X XX

X

XX

All

Press and Marketing Kits1. Recognition of Gowlings as the Founding Legal

Sponsor of Startup Canada AND the Startup Canada National Tour on all Press Releases in 2012

2. Inclusion of Gowlings materials and literature in Startup Canada Marketing Packs

3. Inclusion of Gowligns materials in hard copy Startup Tool Kits

4. 1-Page Ad space in the Startup Canada 2012 Year in Review Report

5. Recognition of Gowlings in all written materials produced

6. Special joint press release announcing the partnership between Startup Canada and Gowlings

7. Opportunity to join Startup Canada on key broadcast interview

X XXXXX

X

X

X

XXX

All

Online Marketing1. Gowlings Advertisement on the Startup Canada

Daily WIRE2. Invite Gowlings to issue a special article for a

Weekly Startup Canada eNewsletter3. Special video blog profile on Ultima Displays

support of Startup Canada4. Promotion on a weekly basis through social media

network (Twitter, Facebook and Linkedin)

XX

X

X

X

X

X

X

All

National Tour1. Distribute Gowlings literature throughout the 30

Town Halls and more than 100 Fringe events that

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Element Bronze ($15k)

Silver ($30k)

Gold ($75k)

Platinum($200k/3 years)

Exclusivity

are part of the Tour to more than 25,000 entrepreneurs and enterprise support community members

2. Gowlings can attend, display and engage in Startup Canada Programming.

3. Verbal and visual recognition of Gowlings at EVERY event.

4. Opportunity to send delegates to events5. Opportunity to receive VIP invitations to events6. Opportunity to co-brand events7. A range of podium opportunities at the event

X X

some

X

X

XXXXXX

All

Government1. Invitation to attend and engage in specific

government events X X X All

2. Program Title Sponsors

Full naming rights – e.g. Gowlings Startup Canada 2012 Tour or Startup Canada 2012 Tour powered by Gowlings

Headline Title Sponsorship – Financial Investment Amount

Startup Canada Launch Event (March 2012) $15k

National Tour - Includes all 30 Town Halls and 300 Fringe Events (engaging more then 50,000 Canadians) (March – November 2012)

$250k

Campaign TBA

iDEASWiKi (March 2012- March 2013) $10k

Speakers Corner (March 2012 – November 2013) $10k

Startup Canada LIVE (March 2012 – November 2013) $10k

DailyWIRE (March 2012-2013) $20k

Documentary (November 2012) $30k

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Headline Title Sponsorship – Financial Investment Amount

Global Entrepreneurship Week Parliamentary Reception (November 2012) $25k

Mega Startup Weekend (November 2012) $200k

Startup Canada Online & App (November 2012) $200k

Proposal to Gowlings to become the Founding Legal Sponsor of Startup Canada. Grow together

Platinum Founding Sponsor As a Platinum Founding Sponsor of Startup Canada, Gowlings would invest $200k over 3 years through a combination of in-kind support and financial investment.

Bespoke Support valued at $100k

First six months (Bespoke Support)

Legal Support Advise on corporate structure Support Startup Canada i n securing non-profit and charitable status Support the development of a robust legal governance framework Provide ongoing legal advice, council and service Protect Startup Canada’s copyright and IP Leverage the Gowlings executive network to support the sustainability and growth of

Startup Canada

National Tour Consider developing bespoke programming alongside National Tour to provide legal

clinics / workshops to entrepreneurs across Canada Provide venues for Startup Canada events Partner with Startup Canada on a particular marketing element that will be distributed

throughout the Tour to more than 25,000 Canadians – e.g. T-shirts, pins, bags, banners, flash drive USB pins equip with a Startup Toolkit etc.

Media Campaign Leverage PR Capacities to further promote the relationship between Gowlings and

Startup Canada Provide expert content to the Startup Canada blog, DailyWIRE, eNewsletter, etc.

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Develop a Gowlings Prize Package that can be delivered as prize for the National Tour

July 2012 Onwards (Bespoke Support)

Legal Support Advise on the development of the Catalyst Fund and input into 2013-2015 plans Ongoing legal advice, council and service

Startup Canada Online Promote and syndicate Gowlings guidance documents, learning tools, content and blog

to the Startup Canada Online Consider creating a special Startup Canada offer whereby any Canadian entrepreneur

starting out can get 30min – 1 hour free legal advice.

Mega Startup Weekend Provide Mentors for Mega Startup Weekend event Partner on co-branded T-shirts and USB Startup Toolkits for all participants. Provide special Gowlings Startup Offering to all entrepreneurs

Platinum Financial Investment of $100k

$50k Year 1 $35k Year 2 $35k Year 3

Headline Sponsor

As Startup Canada’s Platinum Founding Legal Sponsor, Gowlings would also be invited to additionally consider taking Headline Sponsorship of one of 11 Startup Canada Programs above, such that Gowlings would co-brand that particular program alongside Startup Canada.

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