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East-West University

Social Media in Today’s Workplace

Winter 2017

Instructor: Dr. Carolyn Stevenson

Office: Room 410 Phone: 312-939-0111

Email: carolyns@eastwest.edu

Office Hours: Monday - Thursday 9:00 am – 10:00 am; Mondays and Wednesdays

Noon – 2:00 PM or by appointment

The best way to reach me is via Email. Please put the class name as the subject line of your message. Please use proper grammar and English when composing messages.

Course meeting times:

Tuesday and Thursdays 10:00 am – 11:50 am Room W413

Required Readings:

The text for this course is an open source found here: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=8

Additional readings are listed in the course blog located at:https://en371winter2017blog.wordpress.com/

YOU ARE EXPECTED TO COMPLETE ALL OF THE ASSIGNED READINGS AND PURCHASE THE TEXT. Bookmark this page as all important course information will be housed on the blog. Additionally, there are weekly, graded blog posts that you must complete.

Registration Fair: The registration fair will be held on February 4-5. Class attendance is mandatory and an in-class assignment will be given. You must be present on 2/4.

Holidays: The ONLY holiday this quarter is January 16, 2017 in observance of Dr. Martin Luther King’s birthday.

Course Description:

This applications-based course provides an overview of technology tools used in the digital age. Students will learn how to create projects using new media, as well as analyze the appropriate use of media choices in professional settings.

Course Objectives:

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1. Assess how and when to apply new communication technologies.

2. Create projects using the digital communication tools appropriate for the context

3. Develop a personal professional profile

4. Demonstrate an understanding of how new communication technologies are used in today’s workplace

Course Overview:Workers communicate and collaborate with instant messaging, blogs, wikis, Twitter, Linked-In, and Facebook. Businesses communicate with the public via CEO blogs, viral marketing, and other forms of communication driven by social media. These new technologies and social trends are explored with a view towards our existing understanding of capturing, transferring, sharing, and managing knowledge in a business setting. In addition to learning the ways businesses use social networking tool, it is important that today’s workers understand how to create and market “Brand Me.”

The course is multi-disciplinary meaning that students of all majors will find something exciting to study even if information technology isn't your area of expertise.

REQUIREMENTS AND GRADING:

Unless otherwise noted, all homework assignments should be typed and double-spaced. Left and right margins should be no larger than 1.25.” Additionally, use either Arial or Times NewRoman 12 pt. font. I will not accept handwritten homework assignments. If you do not have a computer at home, please use one in the school’s library or computer lab.

1. Attendance is mandatory. This course relies on your in-class participation. Repeated absences will lower your grade. If you miss more than four classes over the course of the quarter, you may not receive credit for the class. Arriving significantly late for class may count as an absence.

In the event that you do miss a class, it is your responsibility to find out, either by contacting the instructor or by contacting a classmate, what was covered in that class. The best way to reach me is via email at carolyns@eastwest.edu so documentation of your absence is recorded.

2. In-class writing assignments. We will have frequent short writing assignments and discussions that will focus on the required readings.

3. If you submit an assignment late, your grade will be lowered for that paper. I will take off 5 points for every day the project is late. Thus, projects submitted a week or more after the due date will NOT receive a passing score. LATE FINAL PROJECTS WILL NOT BEACCEPTED.

4. Technology Use. Use of the computers is for course-related material only. If you are posting on your personal FB account or tweeting, you will be asked to complete an

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additional assignment. On the second offense, you will be asked to leave class for the day. Same policy for texting. PLEASE EXERCISE A LEVEL OF PROFESSINALISM INTHE CLASS.

5. PLAGIARISM: All written work you turn in should be your own, except for the quotations from texts, which you will use as evidence for your analysis. (All words taken directly from texts should appear inside quotation marks and be followed by a parenthetical citation.) We will discuss plagiarism and citation further in class to clarify this. If you plagiarize once in this class, the assignment on which you do so will receive a grade of F. If you plagiarize a second time, YOU WILL FAIL THE CLASS.

6. Grading of all projects will follow the guidelines as listed in the “Evaluation of Your Writing” rubrics distributed for the specific writing assignment.

7. Class participation. Each class will begin with a lecture that will provide an overview of readings assigned for the class. The lecture will be followed by class discussion. Each student will be expected to participate in discussing each week’s readings. Therefore reading assignments should be completed by the date scheduled on the class calendar. University guidelines expect that students will spend about 1.5-2.0 hours preparation for every 1 hour of class time; for our course this means 4.5-6.0 hours preparation per week.

8. EWU Administrative Withdrawal Policy1.When a student has reached (1) week of consecutive UNEXCUSED absences for a course (3x for MWF, 2x for MW or TuTH and prior to the end of the 7th week of class) the instructor will attempt to outreach to the student (via email, phone, etc.) to ascertain the nature of the absences.

2. When a student has reached (2) weeks of consecutive UNEXCUSED absences for a course (6x for MWF, 4x for MW or TuTH and prior to the end of the 7th week of class) and the student has not contacted the instructor regarding the absence, the instructor will administratively withdraw the student from the class without delay.

3. Once a student has been administratively withdrawn from the class, the student may request reinstatement. Students must request reinstatement in writing and must provide written, verifiable documentation for the absences in order for a reinstatement to be considered. The decision to reinstate a student to class rests solely with the instructor of that class.

4. Nothing in this policy shall restrict an instructor from utilizing whatever resources he/she deems appropriate to assist a student with absences arising from a legitimate cause (illness, family emergency, etc.).

Grading:

Class attendance and participation: 10%Midterm project: 20%Written assignments 20%Final Project: 30%

Weekly Blog Posts: 20%

Students can receive a maximum total of 1000 points for the class. The grading system is as follows:

350 – 400 = A

300 – 349 = B

250 – 299 = C

200 – 249 = D

199 and below = F

Class attendance and participation: 10% (ATTENDANCE FACTORS INTO YOUR GRADE.YOU ARE EXPECTED TO BE IN CLASS UNLESS AN EXTENUATING SITUATION ARISES.IN ADDITION, YOU MUST PARTICIPATE IN THE CLASS DISCUSSION. SIMPLY SITTING INCLASS DOES NOT CONSITITE ENGAGED LEARNING).

Course Outline:

Week # and Topic Learning Activities Assessments

Week 1: Introduction toSocial Media Reading: Chapter 1 Writing Assignment

Final Project Information Blog Post Introductions

Week 2: Audience and Reading: Chapter 2 Blog PostDemographics; Project QuizVoicethread Blog post

Week 3: Websites and Reading: Chapters 3 and 4 Blog PostBlogging Personal Outline for Final ProjectBranding Blog Post Due

Blog Post

Week 4: Social Reading: Chapter 5 Blog PostNetworking and Privacy Blog Post Project

Project

Unit 5: Blogging Reading: Chapters 6 and 7 Blog Post

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Kabani Blog Post

Week 6: Ethics, Law, Reading: Chapter 8 Blog Postand Identity; Animoto Blog Post Film Questions

Film: “The Social Network”

Week 7: Podcasting; Reading: Chapters 9 and 10 Projectmarketing and PR Project Blog Post

Blog Post

Week 8: Social Media Reading: Chapter 11 Blog Postand the Workplace; Blog Post Projectcareers in social media Project

Week 9: Reading: Chapter 12 Blog Post Blog Post Quiz

Technologicalconvergence and therise of mobiletechnology; analyzingsocial media trends andimpact

Week 10: Social media, Reading: Chapter 13Crowdsourcing, and the Blog Postnews

Week 11: Putting it All Reading Final Project Due!Together/What Comes DiscussionNext? Final Presentation

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Project Grading Rubrics

CONTENT ORGANIZATION WRITING STYLE MECHANICS

A Paper carefully Should be very well- Appropriate to the Includes a title

90 -analyzes the document ordered. Each assignment, fresh page and

for meaning, section must have a (interesting to read), reference page.100

conciseness, clarity, strong internal accurate, (no far-pts Project is in 12-effectiveness, and organization. fetched,

point font.ethical implications. Transitions found unsupportedNarrativeShows original between and within comments), precisesections arethought. Develops section are clear (say what youdouble-spaced.main points clearly. and effective. mean), and conciseProject meets(not wordy).lengthrequirement.Project is free ofserious errors;grammar,punctuation, andspelling help toclarify themeaning byfollowingacceptedconventions.Citations followAPA guidelines.

B Paper generally Should be well- Should generally be Includes a title

Ptsanalyzes the document ordered. Each appropriate to the page and

for meaning, section has good assignment, reference page.80 -

conciseness, clarity, internal accurate (no far-89 Project is in 12-effectiveness, and organization. fetched,

point font.ethical implications, Transitions found unsupportedNarrativebut needs greater between and within comments), precisesections aredetail. Shows original sections are (say what youdouble-spaced.thought. Develops the generally clear and mean), and conciseProject falls ½main points clearly. effective. (not wordy).page short oflengthrequirement.

Project containssome generally

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minorgrammatical andpunctuationerrors. Fewmisspellings.Citationsgenerally followAPA guidelines(perhaps one ortwo minorerrors).

C Paper briefly analyzes The organization Appropriate in Numerous70 - the document for has a few problems. places, but grammatical and

meaning, conciseness, Sections lack elsewhere language punctuation79

clarity, effectiveness, transitions. The is vague and/or errors.pts or ethical implications, overall structure of inappropriate. Misspellings are

but many important the assignment is Sentences may be more frequent,points are left out. not effective. monotonous or but they are theShows too little original confusing. sort spellthought. Main points checkers do notare adequately defined catch, such asin only some areas of “effect/affect.”the paper; points may An attempt atbe over-emphasized or APA citation wasrepeated. made, but there

are multipleerrors larger thana misplacedperiod. Narrativesections are notdouble-spaced.Project falls 1-page short oflengthrequirement.

D Paper briefly The organization Inappropriate and Many serious

60 -addresses one or more has multiple vague writing and minor

of the required problems. Most interferes with the grammar or69

elements, but includes sections lack development and punctuationpts minimal analysis and transitions. The clarity of the main errors; frequent

needs major overall structure of points. Sentences misspellings,expansion. The the assignment is are often including those

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essay’s main points not effective. monotonous or that should haveare developed incomprehensible. been caught byinconsistently or the spellrepetitiously. Shows checker.little revision from Citation meetsdraft. few APA

guidelines, or noreference pageis included.Paper falls 2 ormore pagesshort of lengthrequirement.

F It meets no or few of the assignment’s guidelines.

0- Shows no significant revision from draft.59

The components outlined for a “D” paper are not met.pts

Project may be plagiarized ( Plagiarism Explanation ) .

Podcast Rubric

CATEGORY Exemplary Proficient Partially Unsatisfactory POINTProficient S

Introduction 9 points 6 points 3 points 0 points ___/9

Catchy and Describes the Somewhat Irrelevant orclever topic and engaging inappropriateintroduction. engages the (covers well- topic thatProvides audience as the known topic), minimallyrelevant introduction and provides a engagesinformation and proceeds. vague purpose. listener. Doesestablishes a not include anclear purpose introduction orengaging the the purpose islistener vague andimmediately. unclear.

Tells who is Tells most of Alludes to who Speaker is notspeaking, date the following: is speaking, identified. Nothe podcast was who is date of the productionproduced, and speaking, date podcast, and date or location

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where the of the podcast, location of of the speakerspeaker is and location of speaker. is provided.located. speaker.

Content 9 points 6 points 3 points 0 points ___/9

Creativity and Accurate Some Information isoriginal content information is information is inaccurate.enhance the provided inaccurate orpurpose of the succinctly. long-winded.podcast in aninnovative way.Accurateinformation andsuccinctconcepts arepresented.

Vocabulary Vocabulary is Vocabulary is Vocabulary isenhances appropriate. adequate. inappropriatecontent. for the

audience.

Includes a wide Includes Includes some Includes novariety of appropriate and variety of source quotes.appropriate, informative informativewell-researched quotes from quotes fromand informative “expert” some “expert”sources and sources. Source sources. Sourcehas well-edited quotes are quotes needquotes from credited some editing“expert” appropriately. and somesources. Quotes credits areand sources of missing.information arecreditedappropriately.

Keeps focus on Stays on the Occasionally Does not staythe topic. topic. strays from the on topic.

topic.

Conclusion Conclusion Conclusion No conclusionclearly summarizes vaguely is provided.summarizes key information. summarizes keyinformation. information

Delivery 3 points 2 points 1 point 0 points ___/3

Well-rehearsed, Rehearsed, Appears Delivery issmooth delivery smooth delivery. unrehearsed hesitant andin a with uneven choppy and

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Interview

Graphic and Music Enhancement s

conversational delivery. sounds like thestyle. presenter is

reading.

Highly effective Enunciation, Enunciation, Enunciation ofenunciation, expression, expression, spoken word isexpression, and pacing are rhythm are not clearlyrhythm keep the effective. sometimes understandablaudience distracting. e or expressionlistening. and rhythm are

distractingthroughout thepodcast.

Correct Correct Occasionally Poor grammargrammar is grammar is incorrect is usedused throughout used during the grammar is throughout thethe podcast. podcast. used during the podcast.

podcast.

6 points 4 points 2 points 0 points ___/6

Open ended Open ended Open ended Only yes-or-noquestions and questions and questions and questions arefollow-up are follow-up follow-up used. Noused that draw questions are questions are follow-upinteresting and used occasionally questions arerelevant appropriately. irrelevant to the asked.information from topic.the interviewee.

6 points 4 points 2 points 0 points ___/6

The The The The graphicsgraphics/artwor graphics/artwor graphics/artwor are unrelatedk used creates k relates to the k sometimes to the podcast.a unique and audio and enhances the Artwork iseffective reinforces quality and inappropriatepresentation content and understanding to podcast.and enhance demonstrates of thewhat is being functionality. presentation.said in thepodcast andfollow the rulesfor qualitygraphic design.

Music enhances Music provides Music provides Music isthe mood, supportive somewhat distracting toquality, and background to distracting presentation.understanding the podcast. background toof the the podcast.

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TechnicalProduction

presentation.

All graphic and Graphic and Use of Copyrightmusic music copyrighted infringement isenhancements enhancements works is obvious.are owned by are owned by questionable.the creator of the creator ofthe podcast or the podcast orcopyright copyrightcleared with cleared.appropriatedocumentation.

6 points 4 points 2 points 0 points ___/12

Transitions are Transitions are Transitions are Transitions aresmooth and smooth with a uneven with abrupt andspaced correctly minimal amount inconsistent backgroundwithout noisy, of ambient spacing; noise needs todead space. noise. ambient noise is be filtered.

present.

Volume of Volume is Volume is Volumevoice, music, acceptable. occasionally changes areand effects inconsistent. highlyenhance the distracting.presentation.

Podcast length Podcast length Podcast length Podcast iskeeps the keeps audience is somewhat either too longaudience listening. long or or too short tointerested and somewhat short keep theengaged. to keep audience

audience engaged.engaged.

Podcast linked Podcast Podcast Podcast hasfrom a site that contained contains limited no subject tagsincluded subject tags. subject tags. and difficult todescriptive locate online.subject tags.

Podcast occurs Podcast occurs Podcast occurs Podcast occursas part of a as part of a randomly. as a one-timeregularly series. event.scheduledseries.

Performed all Performed Did notduties of nearly all duties perform anyassigned team and contributed duties ofrole and knowledge, assigned team

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contributesopinions, androle and didknowledge,skills to sharenot contributeopinions, andwith the team.knowledge,skills to shareCompleted theopinions orwith the team.assigned work.skills to

shareAlways did thewith the team.assigned work.Relied onothers to dothe work.TOTAL POINTS___/45