Name: _______________________ Date: __________________________

Media Unit AlternateEnglish 1201

Instructions: Analyze the following media pieces.

Hint: The selected response questions are worth 1 mark

each on your exam The constructed response questions are worth 6 marks

each on your exam So… spend more time on your constructed responses.

Remember: In a 6-mark question, you should:

Define the term. State your answer. Support your answer by choosing and explaining two

examples/references. Conclude.

Name: _______________________ Date: __________________________

Visual One

On average, a drunk driver kills every 40 minutes.

Choose the correct response

1. What is the form of this visual?

(A) brochure(B) cartoon(C) poster(D) web page

2. What best describes the purpose of the visual?

(A) to advertise(B) to entertain(C) to inform(D) to inspire

3. What is the caption of the visual?

(A) Driving While Intoxicated(B) In Life So Dearly Loved. In Death A Precious Memory.(C) Oh The Things You’ll See(D) On average, a drunk driver kills every 40 minutes.

Value

6% 4. Explain how the media strategies of shock appeal and emotional appeal are used in the visual. Support your answer with one example for each strategy.

Name: _______________________ Date: __________________________

Visual Two

Explain how the media strategies of emotional appeal and facts and figures are used to provide meaning in the above advertisement. (6 marks)

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Name: _______________________ Date: __________________________________________________________________________________________________________________________________________________________________________

Visual Three

Choose the correct response. (4 points)

1. What is the purpose of the logo at the bottom of the visual?

(A) emphasize design(B) emphasize message(C) identify audience(D) identify sender

2. What is the form of the visual?

(A) brochure(B) cartoon(C) poster(D) webpage

3. What is the intent of the repetition of “Take the journey”?

(A) create symbolism(B) develop awareness(C) provide emphasis(D) show contrast

Name: _______________________ Date: __________________________

4. What is the subtext of the visual?

(A) criticize cultural differences(B) encourage immigration(C) promote political awareness(D) support an organization

5. Using two specific examples, explain how emotional appeal is used in this visual. (6 points)