CASE STUDYby Dilan Rodriguez May 08 17

___________________________________________________ CLIENT: Juneteenth

___________________________________________________PROJECT TITLE: Motion graphic

___________________________________________________DURATION: January – May 2017

DESCRIPTION:

This course is an overview of multimedia applications used in new media and digital arts practices. Students design, develop and apply pre-production techniques for collaborative student projects. Through a series of demonstrations, students learn how industry-standard tools are applied to situation-based professional and creative projects. Multiple projects may serve diverse industries beyond the visual arts, including science, business, entertainment or educational and community needs.

MOTION GRAPHICJuneteenth is a non-profit organization. It is the oldest nationally celebrated commemoration of the ending of slavery in America. Their official website is, www.Juneteenth.com.

My concept is that with the help of two more classmates and I would have the privilege to make a logo and promotional materials like motion graphics, pamphlets; using Adobe Illustrator, Photoshop, and flash as well to be able to achieve these ideas to be able to keep promoting this celebration that they have had for years.

Motion Graphic Narrative:  Clearly state what project(s) you want to work on and how you will be able to contribute to the project. Bring in research and portfolio examples that demonstrate how well you understand the tasks that are needed to collaborate on new media projects. 

Motion Graphic Design:  Design and develop sketches on computer or pencil – develop a logo, design page layout (web, posters, apps) or storyboard rough scene making notation of where the 12 principles will be infused. 

Motion Graphic Sketches: Rough boards and written narratives about your project. Improve upon rough mockups on pencil and computer for all final layouts. Use of Color (palette-5 colors), other professional examples, research, web pages, typefaces, camera angles for framing and staging.

Motion Graphic Mockups: Complete all the Rough boards and written narratives about your projects and present a mockup of the final project.

Case Study: A process of research in detailed consideration given to the client what have you are done and how you done it. 

Motion Graphic Final: The finish version of the project to present to the client 

RESEARCH:

One of the best ways of research is to familiarize with the subject. By visiting Juneteenth Facebook, WordPress, YouTube and additional information one could be able to understand the importance of this day for African Americans. Juneteenth has been celebrated for many years and many people can be able to relate with it. To express my concept, I was able to find different ideas, images, and music that help to represent African cultures.

STRATEGY:Having some experience with Adobe Photoshop and illustrator, InDesign and Animate I was able to create my piece easier. The different tools that I used in this composition with Photoshop I used the filter tool to make the images more playful interactive and unique for example:

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to create some patterns, I used Adobe illustrator to be able to create the patterns the tools that I used was the shape tool either circles or rectangles

All of this help me to put the motion graphic together. Furthermore, using Adobe Animate I used the timeline and some shape twins, motions twins on the shapes, images ,and letters to be able to create an a motion graphic about Juneteenth celebration for example:

Finally using InDesign and Illustrator I was able to create different poster and personal cards ideas for Juneteenth celebration using the text tools, with different types of fonts and size I can come up with those ideas such as

CHALLENGES:Anything worthy is never easy to achieve; similarly, this project had its challenges that with time and effort were overcome. Through several trials

and errors, patience and perseverance. It took time but at the end it was worthy.

RESULTS:I have learned to appreciate the motion graphics. Sometimes people do not appreciate some effort on how people create new things. Having the opportunity to work on this project now I’m Looking back to the process and now seeing the outcome I am proud of my work. The outcome of my creation is exactly what I wanted.