Your name:_________________________

Learning Goals

To go through the four stages of the design process

To become familiar with the work of other professional artists/designers through research

To learn various approaches to expanding your ability to be creative by trying new ways of producing images

To learn new methods of production

To work towards producing a professional quality skateboard

Stages 1 and 2:RESEARCH AND ANALYSIS (Assignment)__________________________________________________________________________________Clearly identify what appeals to you before deciding what you will create. DON’T GET STUCK ON ONE SINGLE IDEABe open to the creative process:

Don’t limit yourself or your work! Where to find skateboard designs and designers to start your research document:

1. Go the website: www.skdbweb.wordpress.com

2. Go to the “Student Portal” section

3. Select “It’s All About Design”

4. Scroll down to UNIT 3 and open these two files: SKD 3-1 PPT Board Design Research

SKD 3-1 Designer Research List

RESEARCH ASSIGNMENT AND CHECK LIST1. Cover all 9 areas (below) in your research and analysis 2. Select three(3) individual boards to apply your analysis (not a “brand” or grouping of

boards)3. Make every attempt to choose three (3) artists/designers and identify “who” they are, their

names4. Use only high-resolution files (not low resolution)

1. What is the designer’s name? (out of /5)

2. Where did you find their work? If on a website, copy the link into your “Research Report” (out of /5)

ANALYSIS3. Apply FOUR ELEMENTS AND FOUR PRINCIPLES to each (marked out of /20)

Elements: Line Color Value (light to

dark colors)

Geometric or organic forms

Space Texture

Principles: Balance Emphasis Contrast Rhythm

(movement)

Pattern Unity Variety Proportion

4. What SUBJECT MATTER did they focus on? (out of /5)

For example: Social Cultural (traditional or POP/popular culture) Political (is there a political message?) Personally relevant (emotional) Something they reject Something they endorse

5. What method of ARTISTIC PRODUCTION did the designer use? (out of /5)

For example: Pencil or line drawing Brush techniques – painting effects Collage Stenciling Image transfers Other__________________________

6. What colors or COLOR SCHEME did they use? (out of /5)

Bright colors Subdued colors Cool or warm colors Describe the color scheme:

7. What approach to FORM did they take? (out of /5)

Geometric? (circles, squares, triangles) Organic? (natural shapes, not

mathematical) Note: animals and people do not apply to

either of the above unless stylized

8. What type of COMPOSITION did they use? (out of /5) Asymmetrical Symmetrical Radial

9. Why does this work appeal to you? Consider all eight of the topics you’ve covered above and define this. Be specific, not vague answers(out of /5)

Your research assignment mark is out of /60

Stage 3: DESIGN__________________________________________________________________________________

Apply your research and analysis to designing your own board…

1. Play with various ideas and draw them out on the design “working sheets” provided (manipulate images)

2. Learn and practice different paint techniques on 6” x6” paper and on a 6” x 6” wooden frames

a)Sketch it out…

• Take a variety of approaches. • Play with your ideas • Think of the sketches as “rough working drawings”

Design Tip: A “creative process” is one where you try a variety of approaches until you determine the best approach for the final design or product

B) Choose to play upon a theme…this is a great way of generating new ideas for your work!

These are all variations on one theme or idea where the designer played with the idea, imagined it in various settings with different backgrounds, developed new compositions

Artist/Designer: Andrew Groves

PLAY WITH AND MANIUPULATE YOUR CHOSEN, IMAGE(S) OR THEMES

Once you determine what image(s) you want to work with you need to play with the concept to determine the best possible outcome…

1. Enlarge images (play with scale and size, mix it up) 2. Simplify / abstract images

3. Cut and re-arrange images (on paper)

4. Alter the point of view (birds eye – close up or macro - aerial or airplane view)

5. Change the shape (circle, square, long, rectangle)

6. Add text if you want

C) Play with various color themes…

D) Learn and practice different paint techniques(Use the 6” x6” paper and on a 6” x 6” wooden frames provided)

CHOOSE AND USE HIGH RESOLUTION FILES

Always “view file” before copying the image and pasting it into your document, this way you get the largest image file possible, not a thumbnail (smaller, poor quality, low resolution image)

SKATEBOARD ASSIGNMENTSRESEARCH, ANALYSIS, DESIGN AND IMPLEMENTATION

Name: __________________________________

________________________________________________________________________________

Success Criteria for your board will be based on the following four culminating projects:

1.RESEARCH AND ANALYSIS

Final mark on design research _____

2. THE DESIGN STAGE which includes your detailed drawings and notes on:

1. Elements and principles of art & design2. Subject matter3. Methods of artistic production4. Color scheme5. Composition

Final mark on your design/creative process ______

#1 & #2 weigh 30% of your final mark

3.SKATEBOARD PRODUCTIONa) Skateboard production: assembly __________b) Professional looking final product __________

c) Original and creative __________

d) Perfection of technical skills (finishing / painting technique) __________

e) Choice of subject matter (appropriate, well chosen)___________

f) Color scheme _________

g) Composition / Layout ________

4. Artist’s statement ______

#3 and #4 weigh 70% of your final mark

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