Unit 26 Task 3

Guardians Of The Galaxy

• How the producer considered the target audience during the production.• The publicity and marketing strategy for the film.

Advertising: Some ways that Guardians Of The Galaxy has been advertised is through a fast food franchise such as Subway, This is a great way for the movie to be marketed as it will get people to know that this movie is being released. This shows that the producer has taken into account that a lot of younger viewers will want to see

this movie as it a superhero movie and by having a Subway meal offer for the kids menu will make sure that happens. Another way that this movie is advertised is on social media such as Facebook. This is

another great way for the movie to be advertised as a lot of people will see this page and be able to keep up with all the updates of the movie before it releases. The movie has its own official site for it as well which contains all the posters, trailers, and the latest news of the movie. It also has

links to the social media sites that you can follow it on so it would be easier to see all those features on social media sites if you would go on that more than the website. This shows that the producers’ publicity and marketing strategy for the movie has a lot of thought put into as he used many ways to advertise the movie’s release. http://marvel.com/guardianshttps://www.facebook.com/guardiansofthegalaxy

Reviews: This movie has a lot of positive reviews from the general public especially since it has been released onto DVD and Blu-Ray and has been rated 8.2 out of 10 on IMDb. This is because this has many different genres for the film. The genres for this film are action, adventure, comedy and sci-fi. As this fil has a variety of different genres to it the film will attract a wider range

audience because of the amount of genres in the movie. This shows that the producer has most certainly put a lot of time and effort into the target audience during the production of this movie as the reviews for this movie are very positive and rated very high. Some critics have said that this movie is “possibly the best Marvel movie yet” and the target audience/general public agree with the film critics who have stated this. This movie has received 1,049 five star ratings on Amazon since its release on DVD and Blu-Ray. This shows that the producer has considered the target audience during production as it has a lot of extremely good reviews on both Amazon and IMDb.http://www.amazon.co.uk/Guardians-Galaxy-DVD-Chris-Pratt/dp/B00IXGU6LG/ref=sr_1_2?ie=UTF8&qid=1422734275&sr=8-2&keywords=guardians+of+the+galaxy#customerReviewshttp://www.imdb.com/title/tt2015381/

Merchandise: This movie has released so many different types of merchandise for this movies’ release. For example this movie has released t-shirts, mugs and toys. This shows that the producers’

publicity and market strategy for this movie has been a huge hit as it has released a lot of merchandise for the movie. This movie has a lot of different merchandise to this film because it is a film by Marvel, which will make the target audience look into buying other merchandise

from other Marvel films that they have enjoyed such as The Avengers, Iron Man and Thor. This is an example of the producer thinking about the marketing strategy for the film. Releasing merchandise for a film is an easy way to make more profit from a blockbuster movie especially a movie from Marvel as it is a massive universe from the comic books what were made and

people who are fans of the comics or films will want to own some merchandise from the movie for their collection of toys or to show what their interests are to the general public. This can make the knowledge of the film heard about very quickly if the target audience or fans of Marvel own any of the merchandise, as people will see the Merchandise and know about the existence of the film very quickly. This will encourage them to see the film if they are either a fan of Marvel or like the look of the film (target audience). This is a great example of the producers’ publicity and marketing strategy being seen as a great effort as the film has many different types of merchandise for the target audience or fans of Marvel to purchase to show that they are a fan of the film or comic.

http://www.amazon.co.uk/s/?ie=UTF8&keywords=guardians+of+the+galaxy+gifts&tag=googhydr-21&index=aps&hvadid=43219821757&hvpos=1t1&hvexid=&hvnetw=g&hvrand=14693666109794904196&hvpone=&hvptwo=&hvqmt=b&hvdev=c&ref=pd_sl_6zfpr55t4o_bhttp://shop.marvel.com/rocket-raccoon-and-groot-artfx-figure-by-kotobukiya/mp/16248/1000224/

Tie-ins: The tie-ins for this movie were the Marvel comic that was released way before the movie was released. The comic that was for this particular movie was released in 1990 which was 20 years before the comic was brought to life by Hollywood in 2014. This movie did not have any other tie-ins such as video games and books which are usually common for popular films. In The

video game LEGO Marvel it has characters from the movie included in the game. But the movie does not have its own video game named over the movie, which is usually what video games are called if they are a tie-in to the movie. This shows that the producers’ market strategy could have been improved to maximize profits for the movie as people would be interested in buying any tie-ins to the movie as it is an action movie, which is good idea for a video game as lot of people enjoy action filled games to keep them entertained

http://www.amazon.co.uk/Astonishing-Tales-Vol-29-Ref1755352931/dp/B004DSIEJY/ref=tag_dpp_lp_edpp_img_in

Premieres: The premiere of this movie made $94,320,883 on the opening weekend which was screened to 4,080 screens in the USA. This is a huge amount of money within two days of the movie being released theatrically, which shows that the movie is going to be a huge success if it has made that much money in two days and the movie ended making nearly double what its budget was which was $170,000,000 (estimated). The gross of the movie by the 9th of November 2014 was $330,004,000 in the USA, which is a huge amount of profit for the film. This shows that the producer has considered the target audience during production as the movie turned out to be a big success as most blockbuster movies are especially Marvel films. The publicity and market strategy for this movie was also a success due to the amount of profit that the movie made at the gross of the theatrical movie release with the way it was advertised on social media, television and posters etc and the many different ways that the movie was marketed with the many different types of merchandise.

http://www.imdb.com/title/tt2015381/business?ref_=tt_dt_bus

Awards: This movie had won so many awards and was nominated for even more awards too. In total this movie won 12 awards and had 46 nominations as well. The most important awards that this movie was nominated for were two Oscar awards which were for best achievement in visual effects and best achievement in makeup and hairstyling. Also the most important awards that the movie won was for best hair and makeup and best visual effects in the critics’ choice award. This shows that the movie was a big success saying that a movie like this has never been released before as it has a lot of comedy and one liners in the movie with the seriousness of the film too it was risky to make a movie like this but it worked and was made to a successful movie. It also shows that the producer had a lot of effort putting into to make this movie impress the target audience as a lot of superhero movies are either mind-blowing or don’t impress the audience at all and is another reason why this movie turned out to be a big success.

http://www.imdb.com/title/tt2015381/awards?ref_=tt_awd

Conclusion: In my opinion I think that the Producer for this movie has and hasn’t considered the target audience during production; this is because a superhero movie like this has never been made with the comedy and the seriousness of the storyline to it as well. Which on paper can sound like a bad idea especially the title of the film because it does sound cheesy and cheap unlike a movie like The dark Knight or Man Of Steel. This can make the target audience a bit edgy on whether it will be worth seeing or will it be like the Green Lantern movie which wasn’t good at all. But saying that the producer has considered the target audience in areas of the movie such as genres which are all the genres needed to make a superhero films sound good and these genres are Action, Adventure and sci-fi. The comedy genre isn’t mentioned on the official genres of the movie so when you see the comedy side of the movie in the trailer or the movie then it can be a big shock to the target audience. But in my opinion as a fan of Marvel movies, I thought it was a good shock when I saw the comedy side of the movie and it wasn’t like every other superhero film that I have viewed which is what makes the movie so different and a great movie to watch. Another reason why I think that the producer has considered the target audience during production is the poster are for the movie as when you look at the poster it look like it would be an amazing movie to go and see in the cinema, especially

which all the special effects that are inside the poster that would attract the target audience. You can also tell that it is going to contain a lot of action, Sci-fi and adventure inside the movie, which are the key genres in the movie. In my opinion I think that the producers’ publicity and marketing strategy was done very well as the advertising for the movie was used in a variety of different ways. Examples of these is having its own official site, having a Facebook page, posters and trailers. This shows that the producer has thought of many ways to spread the word of the movie being released and wants to get as much of the target audience of the film to know about the film and how to get the latest news of the film. In my opinion I think that the marketing strategy for this movie had also been done well as a lot of merchandise was released for this film. For example t-shirts, mugs and toys/collectables, this is something that any superhero fan would love to buy especially if they are fans of the Marvel comics that came out before the film and is easy for the movie to make more money as a lot of people buy film merchandise especially Superhero fans. Overall I think that the producer has a successful publicity and marketing strategy for the film due to the amount of money that this movie made in just the USA.