This poster includes a tag line ‘Welcome to a world without rules’ this highlights the chaos that can be seen in the image, the burning building in the background suggests frenzy and mayhem, this is also reflected by the character ‘The Joker’ as he is known for causing chaos and disruption, this will incise many action film audiences as well as the superhero audiences as it promises a chaotic and action packed film.

The low angle shot of Batman with the burning building in the background show him as strong and powerful, it also suggests a sense of revenge and recoil as he stands with his fists clenched as if ready to fight.

The iconic logo can be seen both in the burning building and in the title of the poster, they placed the bat call in

flames to signify the aggression of the film and also to highlight attitude of the superhero, as he must have set that fire to signify others e.g. the joker that he is coming instead of the traditional lights in the sky to request the superhero’s aid the cold blue of the surroundings could also symbolise some of the story of the film, as the cold effects of the blue background relate to the dismay the hero faces after losing the character ‘Rachel’, this background is heavily contrasted by the bright red of the fire, this suggests aggression, passion and danger as the hero fights both physical and mental battles .

The list of stars names are relatively prominent in this poster as to highlight the cast, this is a very famous mixture of actors, this will encourage the audience that the film will be good, as the actors individually can give very good performances to create an overall great film in terms of acting.

The billing block, release date and title can be seen at the bottom of the poster as not to distract from the main image, they include details about the production of the film such as the director (Christopher Nolan), the production

company(s) like warner bros. and legendary pictures. This tells the audience how well the production, budget and directing will be, and as this is Christopher Nolan’s second production in the batman series, the audience will have a general idea about the quality of the film.