Suffolk Parks & RecreationTGIF Marketing Plan

Ashley SessomsPRT 507 (601) Strategic Marketing Management

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Table of ContentsExecutive Summary 3

Suffolk Parks & Recreation Profile 4

Guiding Principles 5-6

TGIF Background 7-9

Situational Analysis 10-14

Marketing Goals 15

Marketing Strategy 16

Marketing Tactics 17-18

Implementation & Control 20-21

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Executive SummaryThe Suffolk Parks and Recreation Department’s special events are one of the most significant components of the Support Services division and the department as a whole. There are an average of 16 special events (all of which offer free admission) that take place within the calendar year. Sponsorships play a major role in the success of the department’s special events with an estimated $30,000 in sponsors support.

The TGIF concert series provides local citizens and others from around the Hampton Roads area a one of a kind free after work music entertainment and social experience like no other around the local area. The family friendly environment features local and regional bands, vendors including food other unique vendors and beverage vendors including a designated adult beverage area. A children’s area that includes inflatables and other games helps to create a fun for the whole family experience. Unlike other cities the TGIF series runs through the months of June-August and each Friday evening men and women ages 6-65 fill the gorgeous Constant’s Wharf Marina & Park and Bennett’s Creek Park for an evening of fun.

Suffolk Parks and Recreation has established itself throughout the community for producing quality programming and special events for all ages and with seven years of experience the TGIF concert series looks to draw in a more diverse crowd while increasing its’ overall attendance. 60% of TGIF attendees are Caucasian males and females and providing a diverse array of entertainment for all is key for the continued growth and success of the TGIF series. The target market includes adults ages 25-65, families, and the two major demographic groups of Suffolk Caucasians and African Americans.

Marketing strategies for the TGIF series includes increase and generate more awareness by creating contest, social media outlets, print, television advertisement, press releases, themes, and fireworks displays. Sponsors will allow for the department to show appreciation to its faithful audience by giving them the ultimate tent experience experiencing the VIP concert environment for the night. Generation of more vendors will be done by running ads, creating interest through the website, and phone calls to past vendors for other special events. More diversity will be created by looking for new bands and by creating interest through a social media contest. Also, the improvement of the survey system will aim to gain better feedback from attendees in order to better meet their needs and wants.

Each of these strategies will allow for the continued success of the TGIF series but will meet the ever changing demands, wants and needs of a city on the move.

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Suffolk Parks & Recreation ProfileThe Department of Parks and Recreation provides a variety of high quality recreational and leisure programs to enhance the quality of life for the citizens of Suffolk. The Department is organized into the Divisions of Administration, Business Services, Recreation; Parks, Gateways and Facilities Management. The Department is responsible for maintaining over 1,800 acres of parkland which includes four regional parks, 21 community parks, 14 athletic fields, 60 city gateways, the East Suffolk Recreation Center, 6 joint-use recreational facilities and the Office on Youth.

The purpose of the Department of Parks and Recreation is to provide the resources and opportunities for leisure activities for the citizens of Suffolk.

The Administrative Division

This division provides long range planning, policy development and implementation, research and personnel development. This department also oversees all capital projects at all regional parks and recreation centers, which include community and neighborhood parks. It’s also responsible for the supervision and management of all departmental divisions and serves as liaison to the City Manager’s office and the public.

The Support Services Division

The Support Services Division is responsible for the revenue development, fiscal management and special events. They develop and implement a comprehensive marketing plan for all of the department’s programs, special events, classes, activities and facilities. This division also publishes the tri-annual “Don’t Hesitate…Recreate!” leisure guide.

The Parks, Gateways, and Facilities Maintenance Division

This division is responsible for the maintenance and operation of 21 community parks, four regional parks, recreation and rental facilities and maintenance of the City's gateway corridors. This includes preparing ball fields, maintaining grounds, grass mowing, building maintenance, and custodial services.

The Recreation Services Division

The Recreation Division plans and implements recreational and leisure programs for all ages, including: athletics, leagues, tournaments and municipal pool operations. Since 1974, this division has sponsored programs for senior citizens and has operated the Senior Service Center in downtown since 1979. It has managed the Suffolk Art Gallery for over 16 years, bringing Suffolk citizens exhibits, visual art classes and performing artists. The division's summer enrichment program, after school programs and outdoor camps serve children ages 6-15 throughout Suffolk.

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Suffolk Parks & Recreation Guiding Principles

Vision Statement

Building a healthy community through recreation, leisure and parks

Mission Statement

Suffolk Parks and Recreation is dedicated to quality parks, programs and facilities that enrich the well being of our citizens.

Guiding Principles

Provide opportunities for discovery through active lifelong play and creativity for individuals and families

Strengthen relationships and a sense of community

Encourage health and fitness for individuals and families

Provide safe, accessible projects and programs to the entire community

Organizational Objectives

Increase diversity of sports offered to citizens such as outdoor soccer, lacrosse, & youth softball Increase the number and improve the quality of programs offered by the Department Expand partnerships with other cultural facilities and organizations locally, regionally and

statewide to provide additional cultural activities Increase transportation services for after school and senior programs Increase the number of meetings attended with civic leagues and homeowner’s associations in

the city. Develop programs and schedules that increase recreational opportunities for people with

disabilities. Improve and develop new programs for seniors Implement state licensing standards for before and after school programs Increase volunteer participation through the development of an comprehensive volunteer

services for the City of Suffolk.

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Increase sponsorships of special events by 5%. Develop a departmental intern program that assists Parks and Recreation’s workforce while

providing undergraduate and graduate college/university students the opportunity to gain practical work experience.

Increase the quality and reduce the response time for maintenance of the department’s equipment and fixed assets.

Increase opportunities for citizens to provide feedback on the department’s programs, facilities, and customer service

Improve customer service interactions through the acceptance of credit card payments. Encourage professional development of staff through training and certifications Seek grants and other funding sources for large capital projects such as the Suffolk Sportsplex

and the regional trail system.

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TGIF Concert Series Background The Suffolk Parks and Recreation’s TGIF is a free concert series that is held between the months of June through August of each year from 6:30 p.m. until 9:30 p.m. TGIF has become known to local citizens as well as those from other portions of the Western Tidewater area as the place to be on a Friday night. Each Friday evening, one of our illustrious parks either, Constant’s Wharf Park & Marina or Bennett’s Creek Park becomes filled with the sound of live music from a popular local or regional band.

The TGIF concert series is split between our two gorgeous parks. Constant’s Wharf Park & Marina which is located in the downtown area of Suffolk and Bennett’s Creek Park, which is a regional park, located in the heart of northern Suffolk brings a great recreational opportunity for those in attendance.

The TGIF Concert Series is a free family friendly event that is designed to attract Suffolk citizens as well as visitors from Hampton Roads ages 6-65

years old, to experience an after-work, wind-down atmosphere. The event features local or regional bands, a children’s area, food, vendors and a designated area for the purchase of adult beverages. For businesses and organizations, it’s one of the most effectives ways of reaching the Suffolk market all in one night. The concerts are set-up to welcome and support all segments of the populations that attend.

Nearly 60% of Suffolk Parks & Recreation’s special event participants come from the 23434 zip code area, which equates to the downtown Suffolk area including the location of Constant’s Wharf Park and Marina. For TGIF events, the average age of participants is 32 years of age; consisting of mainly Caucasian males and females.

Suffolk Demographics

Population (2011) 84,930Person of 5 years of age: 6.8%Persons 18 years and over: 25.7%Persons 65 years and over: 11.8%Median Age: 36 Source: US Census BureauHouseholds (2007-2011): 30,305Median Household Income (2007-2011) $65,351White person, percent: 53%Black person, percent: 42.7%Hispanic or Latino, percent: 3.2%

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Event Timeline

Venue Constant’s Wharf Park & Marina or Bennett’s Creek Park

6:00p.m. Park Open to Public6:30-7:30p.m. Band Set #1

Announcement7:30PM -8:30PM Band Set #2

Announcement8:30PM-9:30PM Band Set #3

Announcement9:00PM Last Adult Beverage Sold9:15PM Last Adult Beverage Served

Event Includes:

Live Local or Regional Band Free Admission Adult Beverages Sold Free Children’s Area includes: Bounce houses and other games Food Vendors Local business vendors

Past Marketing Strategies

Determining what works well in promoting special events (and other recreational programs) establishes a baseline. From there, Support Services can branch out in other endeavors or make significant changes in their focus.

Current and past marketing strategies have brought success to the department by creating a strong presence in the community along with a firm reputation for meeting the needs of the community. These strategies include:

A. Printed Promotional Materials: Don’t Hesitate….Recreate! Leisure Guide (Printed 3 x/year) Program flyers for department Park brochures Press Releases Promotional items Special Event surveys

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Printed testimonials Banners Website Department logo Special Event logo

B. Networking and Partnerships

Strong relationships continue to be built with businesses to support marketing efforts. The relationship between Suffolk businesses and Parks and Recreation strengthens, as new businesses open in the City, especially in North Suffolk the opportunities continue to expand. Sponsorships are a win-win situation, as the department benefits by being able to offer more events through sponsorships.

Situational Analysis9 | P a g e

Internal Analysis Strengths of the TGIF Concert Series include:

The TGIF Concert Series event takes place at two of our gorgeous parks, Constant’s Wharf Park & Marina and Bennett’s Creek Park. Their convenient locations makes for easy access for concert-goers as 60% of those in attendance are from the downtown 23434 zip code, or downtown Suffolk.

The Parks and Recreation staff has established a high level of quality programs and special events throughout the community and have gained the reputation for being informed and friendly towards our customers. The department has gained the loyalty and respect of those who’ve experienced any of our programs.

Suffolk Parks & Recreation’s events are all FREE or if not are provided with admission at a very low cost which provides an affordable recreational experience through our department.

Volunteers play a vital role in the success and staffing of our special events. Volunteers contributed a total of 8,819.5 hours of service for a cost savings contribution of $214,226.

Weaknesses of the TGIF Series include:

TGIF provides local and other Hampton Roads citizens with the opportunity to witness live entertainment from local and regional bands but more diverse entertainment needs to be implemented in order to reach different populations within the community.

TGIF wants to provide a family friendly environment for the whole family but more activities targeted towards children need to be provided.

Providing live music entertainment is the main objective of TGIF but extended services also make up the overall environment of TGIF which includes food and other business vendors and number of vendors at TGIF need to be increased.

Customer surveys aren’t detailed enough in order to get feedback about who our audience is and what their needs and wants are.

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External Environmental Analysis

Opportunities of the TGIF concert series include:

Having an established special event survey form established to help identify the wants and needs of those in attendance

Staff has developed “customer intimacy” with participants who feel comfortable making suggestions to improve future events.

The department has established our special events as a powerful vehicle for networking. Suffolk, VA is the largest city by area in the state of Virginia with a total of 429.1 square miles.

The department’s TGIF concert series is the only event of its kind within the area making it accessible and convenient.

The city of Suffolk is seeing growth as the population and households that reside in Suffolk increases and new businesses are establishing throughout the city. This makes for opportunities to establish partnerships with new business in the area.

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Lakita WatsonDirector

Helen GabrielAssistant Director

Tameka WilliamsRecreation Manager

Edward MatthewsBusiness Manager

Lori JesseeSpecial Events Coordinator

Part-time Staff

Jason PittmanInterim Recreation Supervisor-Special

Programs

Volunteers

Threats of the TGIF concert series include:

The sluggish economy can affect the attendance of TGIF events as those residences who reside in different areas of the city could experience a commute of as much as 15-30 minutes to either Bennett’s Creek Park or Constant’s Wharf Park & Marina.

Suffolk is a city on the move and continuous changes in demographics will require continues changes in wants and needs.

Competitive Analysis

There is only one other local parks and recreation department, Virginia Beach, that’s within the Hampton Roads area that offers a free concert style event such as Suffolk’s TGIF concert series. Other Hampton Roads cities include Chesapeake and Newport News, each of which serves their local citizens free local and regional music entertainment. The city of Virginia Beach’s “Party in the Park Series,” Chesapeake’s Celebration Freedom and Symphony Under the Stars and Newport News’s shamrock Party on the Plaza and Summer Celebration Wine Festival should be considered a competitors.

The Party in the Park Series hosted by Virginia Beach’s parks and recreation department is a free family friendly concert for all age groups and backgrounds. The family friendly concept is evident in the children activities that they offer. They offer musical entertainment from local, regional, and nationally recognized bands or artist and the events are held at the Virginia Beach Oceanfront. The “Party in the Park” series is held twice during the year in May and June. Each series has a theme past themes includes “Totally 80’s” and “Rock Around the Block”. Attendees are encouraged to become fully involved in the theme by dressing up in 80’s attire. Virginia Beach also offers a Latin Fiesta in August which includes a live Latin band featuring a mixture of Salsa, Merengue and Bomba.

Chesapeake doesn’t offer a concert series but does host two major musical events including Celebration Freedom and Symphony Under the Stars. Celebration Freedom is held in July usually the day before July 4th and offers music, children’s activities, concessions, inflatables and picnic dinners. A fireworks show is also offered. There is no fee for admission but there is a $5 parking fee. This event is targeted for all ages and offers an enjoyable family environment. The Symphony Under the Stars features a perform by the Virginia Symphony Orchestra and includes children activities, free admission, and concessions (picnic dinners) and a fireworks show. There is free admission but a parking fee of $10. This event serves a different audience as many concert series offer a diverse genre of music but this particular event is geared towards an older audience. They provide children activities which draw in individuals and families with children even though the actual event isn’t targeted towards adolescents.

The Shamrock Party on the Plaza and the Summer Celebration Wine Festival is hosted by the parks and recreation department of Newport News. The Shamrock Party on the Plaza is an Irish themed event that’s meant to bring out the Irish in everyone by including Irish music, entertainment, food, vendors and beverages. Admission and parking is free. Attendance for this event is an estimated 2,000 people. The event is held in March and is located in a prime location of shopping centers and eateries in Newport News Oyster Point Plaza. Children’s activities are offered including games and arts and crafts centered on Irish culture.

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The Summer Celebration Wine Festival is an event that includes live music, Virginia’s best wineries, food vendors and other unique vendors. This event isn’t free but tickets sell are sold at $20 for wine tasting tickets in advance, $25 for wine tasting tickets at the gate and $10 non-tasting tickets; parking is free. This event is for the more mature audience and doesn’t try to market as a family event.

Customer Analysis

The customer analysis information contains the city of Suffolk’s Parks and Recreation’s Departments whole customer base as well as those of the TGIF series. Suffolk Parks and Recreation offered 155 Arts & Crafts classes, averaged 345 kids for after school program enrollment, recorded 65 Seniors who registered for the daily nutritional program and registered 646 youth for cheerleading, basketball and indoor soccer. East Suffolk Recreation Center memberships were 49,132 and fitness memberships are 10,491 with 18,191 people attended events and activities that were held in our rental facilities.

Participants are encouraged to “Get up and Get Out” and participants have done just that. Parks and Recreation has 43 major Parks and Recreation facilities totaling 1,928 in acreage of these parks and recreation facilities. Participant attendances at our parks are: Lone Star Lakes Park 10,807; Sleepy Hole Park 57,907; Lake Meade Park 54,000; Bennett’s Creek Park 18,183; Constant’s Wharf & Marina 14,400.

The current audiences for TGIF attendees are men and women ages 6-65 years of age. The concerts are set-up to welcome and support all segments of the population that attend. From families with children to active older adults, TGIF truly has something to offer everyone who attends.

Special events are one of the most significant components of the Support Services division and the department as a whole. There are an average of 16 special events (all of which offer free admission) that take place within the calendar year; sponsorships play a major role in their success. Estimated sponsorships for special events season is approximately $30,000. Surveys have shown that approximately 60% of special event participants come from the 23434 zip code area (downtown Suffolk due to the location of Constant’s Wharf Park and Marina).

For TGIF events, the average age of participants is 32 years of age; consisting of mainly Caucasian males and females.

Current TGIF users can be segmented into the following groups:

Ethnically diverse residents-Local demographics shows how diverse the city is and through our programming we serve individuals from mostly the Caucasian and African American backgrounds.

Families-The family concept allows for fun for the whole family and providing children areas especially for adults who may not attend because of lack of childcare for their children in order to attend the TGIF series.

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The target market for the TGIF Concert series includes:

Adults ages 25-65 and their families-This market consist of the working population who are looking for a specific leisure activity that will fulfill their need for entertainment and socialization. Families who are looking for an event that encourages a family friendly safe environment with activities for the whole family.

Ethnically diverse backgrounds-Specially the Caucasian and African American ethic groups. These groups make up the majority of participants in the Parks and Recreation activities and events. They are more likely to attend entertainment consists of different genres of music.

The TGIF target market consists of adult’s ages 25-65; we recognize this group consists of the working population. This particular group is more likely to enjoy the TGIF concert series because it fulfills their need for an environment that consists of musical entertainment and a want for socialization all in one, that’s free. An adult atmosphere is created with the selling of adult beverages including beer and wine which are allowed for purchase and consumption in designated areas. This event creates an after work wind down atmosphere while also allowing those individuals to enjoy our local parks. This target market also consists of those with families and by providing a children’s area with games and entertainment it can become a family experience. This particular age group is more likely to attend this event compared to a target market of teenagers. The musical entertainment doesn’t meet the needs or wants of the teenager and early adult (18-24).

The demographics show that 95.7% of the population of Suffolk is made up of African Americans and Caucasians. Out of the 95.7% of these two ethnic backgrounds 60% of those who attend the TGIF series are Caucasian males and females. This target market is most likely to attend the events and activities, and programming is centered on their wants and needs. Targeting the other 4.3% of the minority population of Suffolk wouldn’t yield the attendance results if specifically targeted towards that group or groups. Our main attendances are the African American and Caucasian ethic groups.

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Marketing GoalsThe mission of the Suffolk Parks and Recreation Department is to build a healthy community through recreation, leisure and parks. Suffolk Parks and Recreation is dedicated to quality parks, programs and facilities that enrich the well-being of our citizens.

TGIF Concert Series Goals

The goals of the TGIF Concert Series include:

To provide accurate, timely information about the programs we offer to the citizens of Suffolk To improve the way we solicit feedback from participants in order to ensure that the event is

meeting the needs and desires of our citizens. To increase the diversity amongst attendees by increasing the participation of African American

men and women and their families by 10%. Provide more diverse entertainment to reach African American population.

Increase the number of activities in the children’s area. Attract more sponsors and increase vendors including food vendors and others.

Product Positioning

The TGIF concert series is held and split between our two parks, with the first five concerts being held at Constant’s Wharf Park and Marina and the remaining being held at Bennett’s Creek Park. Each park is located in separate sections of the city in order to reach and provide convenience for all citizens. TGIF features a movable stage with live music featuring local and regional talent. Local food vendors provide fare and other vendors contribute to a positive event atmosphere. TGIF is the only event within the Hampton Roads area that provides a weekly free Friday night after work family friendly environment from the months of June-August which allows for the event to be well positioned in the Hampton Roads area.

Value Proposition

Suffolk Parks and Recreation is dedicated and committed to providing a quality, affordable, family friendly, social and musical entertainment experiences within our local parks.

Marketing Strategies15 | P a g e

With over seven years of carrying on the TGIF concert series it has shown great promise and is known to produce a crowd of at least 800 concert goers on a Friday night. The idea to split the concert series up between Constant’s Wharf Marina and Park and Bennett’s Creek Park allows for each part of the city which is the largest city land wise in the state of Virginia to accommodate citizens on each part of the city. As the TGIF concert series continues to grow in popularity amongst local citizens and other attendees within the Hampton Roads area it’s the goal of the department to meet the needs and wants of an ever changing city that is on the move. As the city embraces the need for change so does the department and the TGIF series and in order to meet the demands that it entails the TGIF concert series marketing strategy will include:

Increase and generate more awareness about the TGIF series in order to increase the overall attendance of the event by 20%

Create more diversity by a 10% increase of attendance of African American males and females by providing more diverse entertainment (bands/artist)

Generate more vendor options (food & other) by providing at least six food vendor options and 10 other vendors including local businesses.

Improve survey system to gain better feedback from attendees in order to better meet their needs and wants

Generate more diversity amongst bands and artist booked.

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Marketing TacticsStrategy: Increase and generate more awareness about the TGIF series in order to increase the overall attendance of the event by 20%

The TGIF concert series is well branded well positioned but in order to maintain the 800 attendees per night while increasing the overall attendance it’s important to continue to market using current marketing strategies as well as forming new ones. Marketing tactics will include:

Print advertisements-Don’t Hesitate…Recreate! Leisure Guide that’s generated 3x per year throughout recreational facilities, parks, and online.

Flyers-Flyers are created by the media department and are posted at all recreational facilities, parks, online, local businesses, government buildings, libraries. They go out at least 6 weeks in advance.

Press Releases-Press releases are sent out 4-6 weeks in advanced prior to event. Banners-Are placed in high volume traffic areas in downtown and northern Suffolk advertising

the concert series season. Website-A specific TGIF webpage created that offsets the main department page highlighting

the TGIF concert series, bands, past year’s events, pictures, testimonials, etc. Newspaper Ads- Usually come on the Thursday before a Friday or Saturday event. (May run on

previous Sunday as well, depending on the budget). Radio Ads-Local advertisement through radio stations that target audience frequents. E-mail- E-mails are sent to all past participants through database and creating a distribution list. Social media-Creation of a facebook and twitter page solely dedicated to TGIF. Promotional video- Created by the media department to include a promo for the upcoming

concert season Contest-The Ultimate Tent Experience contest gives the concert goers the opportunity to

experience a VIP outdoor concert experience. Winners will have a special tent set up (as personal tents aren’t allowed) so winners will be the only individuals with shade on a hot summer day. A sponsor such as Papa Johns, Chick Fil A, Firehouse Subs, Subway, etc. for that night will sponsor the tent’s amenities which include free food and drinks for the winner and their family (adult beverages not included). Contestants enter by visiting the information booth and filling out a survey or information card). Winners will announced before the bands second set and the winner will receive the Ultimate Tent Experience during next Friday’s TGIF event. This contest will run throughout the concert series season.

Themes-A theme will be created at least 2-3 times during the concert series season to draw in more interest. Themes such as 80’s Night or a Patriotic contest will be held and the winner will go up against other contest during the night and voted best dressed. Winner will receive an incentive.

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Fireworks- To help fill the gap for attendance for bands that may not bring in the attendance that one of the more popular bands may providing a fireworks display can help bring in attendance that may lack on that particular night.

Strategy: Create more diversity by a 10% increase of attendance of African American males and females.

Sponsorships-Initiate potential sponsorships with local urban businesses in the northern and downtown Suffolk area.

Radio Ads- Creating radio ads to run on local R &B radio stations including 95.7FM and 92.1FM Host- Getting a local R&B radio host to host a TGIF event.

Strategy: Generate more vendor options (food & other) by providing at least six food vendor options and 10 other vendors including local businesses.

Phone calls-Invite vendors in department database from other special events to set up as vendors during the TGIF season

Ads- Run newspaper, department brochure, and local city channel ads to solicit vendors Website-Create TGIF website with vendor application and instructions for easy access on how to

become a vendor.

Strategy: Improve survey system and increase the number of surveys completed to gain better feedback from attendees in order to better meet their needs and wants

Re-evaluate and improve the current TGIF survey to gain more information such as what age group is attending, how many families are attending, what ethnic background, male, female, how many bought adult beverages, how many utilized the vendors, contact information, e-mail addresses, etc.

Create incentives and prizes to get participants to fill out surveys- A survey tent will be set up as well as having staff or volunteers working on foot to encourage participants to fill out surveys. Incentives will be given out such as pens, cups, magnets, hats, shirts, etc with the parks and recreation logo. Also, larger incentives including a chance to enter to win gas cards, walmart gift cards, target, etc., as raffle ticket will be given out after an individual fills out a survey and throughout the show winners will be called to retrieve their prize.

Online survey- An online survey will be created with links being provided through the TGIF Facebook or twitter page or by utilizing a free survey company such as surveymonkey.com.

Strategy: Generate more diversity amongst bands and artist booked.

Entry system- Allow local and regional bands the opportunity to fill out and submit applications of interest to perform instead of rebooking the same bands each year by going out and soliciting the bands but also let the bands to also come to us.

Facebook Band contest-Bands will enter the TGIF Voters Choice Contest and will submit on the TGIF Facebook page their bands information along with videos of their band performing two

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cover songs. The band with the highest number of votes (“likes”) will be declared the winner and will get the opportunity to perform during TGIF. This will allow the TGIF attendees to vote for who they want to hear as well as allowing more diversity in the bands.

Implementation and ControlOctober-December

-Planning calendar for following year.-Book entertainment-RFP’s for food, beer and fireworks-Website-Social media pages-Revaluate and make changes to survey-Reach out to sponsor-Create Facebook social media band competition

$0.00

September-December

-Sponsorships re-caps: includes survey results, photos, newspaper ads, press releases, radio coverage (must stress the value of sponsorships.

$4,000.00

June-August TGIF concert series $7,000.00

To evaluate the overall TGIF concert series and all of its components it’s extremely important to make sure that every goal and objective set forth was met. To evaluate the level of success evaluations will be through:

Attendances numbers Hits on the TGIF website, twitter followers, and Facebook likes

A TGIF survey will heavily pushed in order to get participants to complete them during the event, on the website, Facebook page, and e-mail with a link to a free survey website. Evaluation of this survey will be important in order to pull in information for future endeavors.

Sponsors, vendors, and volunteers will also be contacted post event in order to make sure that the department met their needs and following up with possible planning for their participation for the following year to come. A post-event committee meeting with staff will review the overall event along with each component to see if goals and objectives were accomplished and make any adjustments if need be.

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Appendix

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Very Satisfied Satisfied

No Opinion Dissatisfied

Very Dissatisfie

dOrganization of the Event

The facilities were Clean

The facilities were maintained

Entertainment

Concessions

PARKS & RECREATION STAFF WERECourteousHelpfulKnowledgeable

OVERALL

How did you hear about us?Previous ParticipantSuffolk News HeraldRoad SignVirginian Pilot/Pilot onlineEvents in Suffolk websiteTGIF MagnetP&R BrochureP & R WebsiteOtherRadio (BOB FM)

What is your zip code23434 (Suffolk)23435 (N. Suffolk)23703 (Portsmouth)23321 (Chesapeake)23322 (Chesapeake)23323 (Chesapeake)

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23701(Portsmouth)23503 (Norfolk)23432 (Chuckatuck)

Is this your first time at a TGIF event?

Are you male or female?

Age?

Did you come with your family?Any children?Ages of children?

Ethnic background?

Comments Suggestions

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