Level 3 Extended Diploma

Creative Media Production and Technology

Unit 9 – Characteristics and Contexts in

Media and Communication

And

Unit 10 – Engaging with and Audience in

Creative Media Production

CONTENTS

Broadchurch (2013) Contextual Study – Week 3 5

Own Choice Contextual Study – Week 4 8

Copy Transform Combine Scene 1 – Week 5 10

Project Review and Evaluation – Week 7 11

Skins (2007) Target Audience Study – Week 8 12

Own Choice Target Audience Study – Week 9 13

Copy Transform Combine Scene 2 – Week 10 14

Copy Transform Combine Scene 3 - Weeks 11 And 12 15

Extended Skills 16

Who am I? Myers Briggs Research 17

APPENDICES18

Appendix 1.....................................................................................................................................18

How to Harvard Reference in Word and Creating a Bibliography 18

Appendix 2.....................................................................................................................................23

How to add pictures, graphs, etc to your Table of Figures in your Portfolio 23

Appendix 3.....................................................................................................................................24

How to add to the Appendix in your Portfolio 24

Appendix 4.....................................................................................................................................26

How to embed videos into your portfolio26

Appendix 5.....................................................................................................................................30

Learning Outcomes and Criteria’s 30

Appendix 6.....................................................................................................................................32

Allocation of Learning Outcome/Criteria to Contents 32

Appendix 7.....................................................................................................................................33

Students Scheme of Work /Calendar 33

Appendix 8.....................................................................................................................................35

Bibliography 35

Table of Figures

Figure 1 - Den of Geek - Chloe and Dean...............................................................................................8

Figure 2 Dictionary - Photo taken by Jenni Blackman..........................................................................17

Broadchurch (2013) Contextual Study – Week 3

Broadchurch is television crime drama produced by Kudos Film and Television that was first broadcast on the 4th of match 2013. The first series of

Broadchurch follows the story of the death of a young boy named Daniel Latimer and features the well-known actor David Tennant.

At the time of the production of the first series for Broadchurch, Social media was the main focus in the news and was being widely spoken about in both

positive and negative ways, this is highlighted in the first episode of Broadchurch in which a journalist named Oliver Stevens publishes the not yet

revealed identity of the young boy on social media and the effects of his actions are shown on each of the characters. This demonstrates the danger

and damages that can be caused by social media, although it demonstrates the negative points of social media, it also demonstrates the negative role of the

press in these situations and how intrusive and relentless they can be in order to get a big story.

Another subject of the news at the time of Broadchurch’s production was the 2007 abduction of Madeleine McCann, during the year of 2013 the police revealed a number of ‘E-Fits’ of a potential suspect, this sparked a global

reinterest in the McCann case, this has inspired the storyline to Broadchurch and gives an opportunity to experience what it’s like to be in involved in a

situation like this. Broadchurch also focuses on the conspiracies of the McCann disappearance and keeps the killer’s identity a secret whilst giving a reason to

suspect each character, including the parents.

Whilst Broadchurch used current events to gain its fan base it also gained the viewership of fans of David Tennant and Olivia Coleman who both have

exceptionally large fan bases in the United Kingdom, with David Tennant

having played the main role in Doctor Who. Although David Tennant is a huge success in the U.K , the producers have still carefully assessed his suitability for the role of D.I Alec Hardy , a rough, stubborn detective with a past failure that

still haunts him , which he portrays well.

Taking all the above into accounts , in order for the plot of Broadchurch to give the audience the desired effects and feelings , the story needed to be set in the

perfect location which resulted in a sleepy village in which its apparent that everybody knows each other and word spreads quickly , which usually appears

innocent with its low crime rate.

Reference List

. Broadchurch – Wikipedia. 2017. Broadchurch – Wikipedia. [ONLINE] Available at: https://rn.wikipedia.org/wiki/Broadchurch. [Accessed 23 September 2017]

The Guardian. 2013. British Detectives release efits of Madeleine McCann Suspect – The Guardian. [ONLINE] Available at :

https://www.theguardian.com/uk-news/2013/oct/14/british-detectives-efits-madeleine-mccann-suspect . [Accessed 23 September 2017]

Reflective Log

Own Choice Contextual Study – Week 4Broadchurch Episode 2 , Series 1 – Contextual analysis , Own Scene

For this particular task we were asked to choose a scene of our choice from a British film or Television show. I chose to follow up on our initial Broadchurch analysis and therefore chose a scene from episode 2.

The scene I chose features two characters, Chloe, who is the sister of the deceased boy Daniel and her boyfriend Dean. The scene opens and takes place on a quiet beach in the evening , with no one around , this immediately shows a sense of privacy in what they are going to say among each other , the scene focuses on the confiscation of Chloe’s boyfriends drugs in which the police discovered and seized whilst searching the house of Daniel Latimer . throughout the discussion of this topic, Chloe is very distant and shows little to no consideration or anxiety towards this potential issue and continues to reassure her boyfriend.

During 2013, the year of Broadchurch’s production, there was a significant increase in teenage drug dealing cases being broadcast across the national media, this caused a visible response from both the government but also a large amount of media production companies who used this topic as inspiration for characters and story lines. This is supported by an article written by The Daily Mirror in early 2013 and is titled “20 Child Drug Dealers arrested every week” and highlights a significant increase in cases across small towns and villages in remote areas very much like Broadchurch, the article also reports on the pressure and discomfort these teenagers will put on loved ones in order to protect themselves which is clearly scene in this scene from Broadchurch.

Figure 1 - Den of Geek - Chloe and Dean

In this scene, Dean seems almost outraged at Chloe’s disregard for the situation despite her bereavement which shows the extent he’s willing to go to in order to protect his reputation and innocence which is seen commonly in the modern day and has been addressed by a number of different television dramas across the world.

Reference List

Den of Geek 2013 - crucial differences between Broadchurch and Gracepoint | Den of Geek. Available at :http://www.denofgeek.com/tv/gracepoint/32366/13-crucial-differences-between-broadchurch-and-gracepoint . [Accessed 2 nd October 2017]

The Mirror 2013 - 20 "Child" drug dealers arrested every week ! [Online] Available at : http://www.mirror.co.uk/news/uk-news/20-child-drug-dealers- arrested-1949352 . [Accessed 2 nd October 2017]

Reflective Log

Copy Transform Combine Scene 1 – Week 5

Reflective Log

Project Review and Evaluation – Week 7

Skins (2007) Target Audience Study – Week 8

Reflective Log

Own Choice Target Audience Study – Week 9

Reflective Log

Copy Transform Combine Scene 2 – Week 10

Reflective Log

Copy Transform Combine Scene 3 - Weeks 11 And 12

Reflective Log

Extended Skills

Reflective Logs – one for each week

Who am I? Myers Briggs Research

Figure 2 Dictionary - Photo taken by Jenni Blackman

APPENDICES

Appendix 1

How to Harvard Reference in Word and Creating a Bibliography

Go to the REFERENCES tab – open it

Change the style to Harvard

For inserting in a reference in a text – correctly called a citation - at the point where you want the citation to go……

Go to INSERT CITATION and then click on ADD NEW SOURCE

Change this to whatever type of source is relevant, ie. Book, web etc and then answer the questions

And click ok and it will in correctly reference your quote or picture etc at the point in the text you need it to be i.e. (Blackman, 2016)

It also puts it in your Bibliography! –hurrah!

BIBLIOGRAPHY

To do this you go to the BIBLIOGRAPHY TAB, which is in the drop down from the REFERENCES tab

Click on the top list – it says Bibliography

And hey presto…

You have a bibliography! - Try it! it is magic! And you will never ever get it wrong ever again! And when you do another citation it adds it to your bibliography and if you only want something in your Bibliography

If you are just putting an entry into the Bibliography

Go to REFERENCES

Then go to MANAGE SOURCES

This drop down then appears, as you can see it already lists my citiation that I have already done.

Go to the NEW

This drop down then appears, and fill in all the questions

And then Go to Bibliography, click on the top box and there is your Bibliography!

Bibliography

B, J., 1990. Cats and Dogs. First ed. London: Fred.

Blackman, J., 2016. Cats Rule. First ed. New York: Routledge.

Appendix 2

How to add pictures, graphs, etc to your Table of Figures in your Portfolio

To make your portfolio even more professional than it already is, and to be correct, academically, you can add pictures, graphs etc to the already created Table of Figures.

This is how you do it …..

Add your picture/graph etc at the point you want it to be.

Right click on the picture/graph etc

Click on – Insert Caption

At the top of the box there is a line saying Caption

It will automatically tell you if it is Figure 1,2,3 etc – DO NOT ALTER THAT

Then put in the citation for the bibliography (after the Figure 1,2,3 ) and what you want to call it i.e. Focus Group Graph.

Click – Close

Remember to note the layout, so you do the same for each figure i.e.

Figure 1 : Hello Project – photo by myself

Figure 2 : Focus Group Graph

Figure 3 : (Fred, 2013) Green Screen Examples

Then go to the Table of Figures (at the bottom of the Contents Page at the front of the Portfolio)

Highlight it

Right click

And click on update field

Click on update whole Table ……. And it is done!

Appendix 3

How to add to the Appendix in your PortfolioAn appendix is a place to add extra information that may help the reader of your portfolio with background information, additional info etc. It is a good place to load your Daily Production Diary for example.

This is how you do it.

This is what it looks like now…..it is right at the back of the portfolio

APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

And the criteria are here.

Step 1 - Type in – in bold – what it is you want to say e.g.

Appendix 2 – Daily Production Diary (for example) and then

Step 2 - Highlight it

Step 3 - Go to References in the top menu

Step 4 – Click on Add Text

Step 5 – Click on level 2 – so it now looks like this

APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

Then your criteria are here.

Appendix 2

Daily Production Diary

Then cut and paste your production diary here

Step 6 – Add Appendix 1 to the Criteria, so it looks like this

APPENDICES

Appendix 1

Extended project in creative media production Learning Outcomes and Assessment

Then your criteria are here.

Appendix 2 – Daily Production Diary

Step 7 – Go to the Contents Page, highlight it

Step 8 – The update table menu comes up, click on update whole table and it is done.

Appendix 4

How to embed videos into your portfolio

From YouTube

Step 1. Find your video, right click on it whilst the cursor is over the video

Step 2 click on Copy embed code

Step 3 – Go to your portfolio

Step 4 – Click on insert – top menu bar

Step 5 – Click on Online Video

Step 6 – paste in the embed code and click on the inset tab and voila, it is there!

From Vimeo

Click on the Paper Plane

Then highlight this code

Appendix 5

Learning Outcomes and Criteria’s

UNIT 9 : Characteristics and Context in Media and Communication

Learning Outcomes Assessment Criteria

Understand the characteristics and context for a chosen media and communication

Unit 9 LO1 1.1

Analyse the characteristics and context for a chosen media and communication

Unit 9 LO1 1.2 Interpret research activity to develop ideas for creative production.

Be able to use knowledge of the characteristics and context of a media and communication activity.

Unit 9 LO2 2.1 Use knowledge of characteristics and context to plan and develop creative solutions for a chosen media and communication activity.

Unit 9 LO2 2.2 Apply practical skills, knowledge and understanding of characteristics and contexts to produce creative solutions for a chosen media and communication activity.

Be able to use evaluation in support of creative media production

Unit 9 LO3 3.1 Critically evaluate creative solutions against identified characteristics and context for a chosen media and communication activity..

Unit 9 LO3 3. 2

Critically reflect on learning to inform personal development

UNIT 10: Engaging with an Audience in Creative Media

Learning Outcomes Assessment CriteriaUnderstand the audience for a chosen creative media production activity

Unit 10 LO1 1.1 Analyse the characteristics of the audience for a chosen creative media production activity

Unit 10 LO1 1.2 Interpret research activity to develop ideas and creative proposals for a chosen audience.

Be able to plan and implement a creative media production activity for an identified audience.

Unit 10 LO2 2.1 Demonstrate independence in decision making in planning and developing creative solutions.

Unit 10 LO2 2.2 Select appropriate media and processes to communicate ideas for an identified audience

Be able to use evaluation in support of creative media production for an identified audience.

Unit 10 LO3 3.1 Critically evaluate creative solutions against identified audience characteristics.

Unit 10 LO3 3. 2

Critically evaluate and reflect on learning to inform personal development

Appendix 6

Allocation of Learning Outcome/Criteria to Contents

Broadchurch Contextual Study Unit 9 LO 1 1.1

Own Choice Contextual Study Unit 9 LO 1 1.1

Copy Transform Combine - Scene 1

Unit 9 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Skins Audience Study Unit 10 LO1 1.1

Own Choice Audience Study Unit 10 LO 1 1.1

Copy Transform Combine - Scene 2

Unit 10 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Copy Transform Combine - Scene 3

Unit 9 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

And Unit 10 LO 1 1.2, LO2 2.1 & 2.2, LO 3 3.1 & 3.2

Appendix 7

UAL Film and Television Year 2 2017-2018

Students Scheme of Work /CalendarUnit 9 Characteristics and Contexts

Unit 10Engaging with an Audience

ADVA

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Unit 11 Preparing for Progression

Week 1w/c 4.9

Induction Week

Week 2w/c 11.9

Show – Copy Transform Combine Videos - discuss

UCAS – guidance

Intro to key words i.e. analyse, characteristics and contexts.

Week 3w/c 18.9

Contextual Study 1(Guided) Unit 9 1.1

Personal Statement workshop 1.2 and 2.1

Week 4w/c 25.9

Contextual Study 2(Students Choice) Unit 9 1.1

Continue with UCAS – sourcing university courses

Week 5w/c 2.10

Film scene (or elements of it) Unit 9 2.1 and 2.2 and 3.1 and 3.2

Completing of 1st draft of personal statement

Week 6w/c 9.10

Intro to key words i.e. characteristics of the audience

PS Completed.

Week 7 Progression Week Self Directed Study Week

Unit 9 Characteristics and Contexts

Unit 10Engaging with an Audience

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Unit 11 Preparing for Progression

Week 8w/c 30.10

Audience Study 1(Guided) Unit 10 1.1

Evaluate own strengths and ambitions 1.1

Week 9w/c 6.11

Audience Study 2(Students Choice) Unit 10 1.1

Investigate skills and progression routes (courses etc) that may need to be developed or completed to achieve ambitions detailed in week 2 1.2

Week 10w/c 13.11

Film Sscene (or elements of it) Unit 10 2.1 and 2.2 and 3.1 and 3.2

Produce a career timeline1.1

w/c 20.10 Community Week Week 11 w/c 27/11

Students produce their own scene combining their knowledge of characteristics, context and audience, using an existing scene and therefore demonstrating their understanding of Copy Transform Combine. Sk

ills

Investigate progression routes 1.2 (referring to Timeline)

Week 12w/c 4/12

Week 13w/c 11.12

Dedline for all work completed and posted and in Portfolio.

Appendix 8

Bibliography