WordPress Archive

Volksbank

Team 1

German Students Questions and   analysis cianLeitfaden Workshop offiziell (1)[297]

Workshop_Results_eng[292]

Posted on December 12, 2017 Leave a comment on German Students Questions and   analysis Edit "German Students Questions and   analysis"

CianAdditional info i forgot to upload

karlsruhe-sponsorship-opertunities

mobile-banking-apps-germany

mobile-banking-apps-ireland

Posted on December 12, 2017 Leave a comment on Cian Edit "Cian"

Cian MurrayHello , as stated i got a blue screen of death and lost a lot of work i managed to recover it and here it is , apologies for the bulk.

Google Translate volksbank website  

bpfi-online-and-mobile-banking-q4-2014-final1.pdf         banking analysis cian

bpfi-housing-market-monitor-q2-2017.pdf           housing analysis cian

bpfi-mortgage-approvals-report-aug-2017.pdf   approval rates cian

 

Cian Murray Business Plan first draft

 

Peer Review Sheet Cover Page

Peer review sheet Cian

Peer Review Sheet Origional

Peer Review Sheet Rachel[296]

Peer-Review-Sheet Callum

Peer-review-sheet-Cedric

Scope-Statement

Team Contract _final

Volksbank – Team 1

Volksbank PP Talking points

 

the following are a few reports that i read for research

 

cexi EY-efma-report

RBS – Social Media Banking case study

Social Customer Servce Report

Social Media Banking Cian

Social Media banking strategy

 

 

Posted on December 12, 2017 Leave a comment on Cian Murray Edit "Cian Murray"

Geometric animal –   Rachel Want the create a visual to use that is inspired by the building in Karlsruhe (inspired by building).

Visual Research:

 

Our Design:

 

Posted on December 11, 2017 Leave a comment on Geometric animal –   Rachel Edit "Geometric animal –   Rachel"

Volksbank Karlsruhe: The Building –   Rachel

The building symbolizes ‘transparency , workplace excellence and sustainability for customers’.  We should aim to reflect this too.

The facade features geometric panels of deep blues and clear glass. The building looks strong.

 

Link below:( https://www.vollack.de/en/volksbank-karlsruhe/ )

Posted on December 11, 2017 Leave a comment on Volksbank Karlsruhe: The Building –   Rachel Edit "Volksbank Karlsruhe: The Building –   Rachel"

App designs- CallumI creaded the Volksbank Comunity app off the design of the volksbank building in karlsruhe  because of its geometric pannels that the building is made off.

splash screen fin1

Biometric login fin1

app home screen fin1

lets chat

I created ask stickers so instead of typing out a that your hungry or anything you would find the stickers and simply press on it

ask stickers1

wish saving

 

Posted on December 11, 2017 Leave a comment on App designs- Callum Edit "App designs- Callum"

Focus Group Analysis-   Cian Focus group audio file available on request as WordPress does not allow for audio file uploads.

 

 

Here is the analysis and feedback from our focus group in word format

Focus Group document containng feedback and changes to be made  

 

 

Posted on December 5, 2017 Leave a comment on Focus Group Analysis-   Cian Edit "Focus Group Analysis-   Cian"

Online Banking Survey   Cian I have created a online survey to find out the banking habits of 18-35 year old’s.

I will Analise the data once we have 100+ responses in order to have a viable percentage of the population. the link is as follows.

https://cian12.typeform.com/to/moMnUI

Posted on October 6, 2017 Leave a comment on Online Banking Survey   Cian Edit "Online Banking Survey   Cian"

Cian ContentHi Everybody , i have  accidentally been adding my work to a unlinked page , it can now be found on the top right of the blog as Cian Murray content. Apologies

The idea of a Credit/ Debit card that also gives reward points for local shops is a great idea and is a great way to attract new customers and also promote customer retention. If we can combine this with community sponsorship like children’s sports teams it would go a long way in improving retention.

From my research into German and Irish spending habits , mortgages and banking practices i have come up with a few ideas for customer acquisition and retention which are as follows.

To attract new customers in the 18+ age bracket volksbank can set up a stall either inside or near the campuses of local colleges and schools on registration days handing out “Survival packs” which can include calculator notepad pens power bank water bottle study planner etc all of which will have their logo and contact information, if this is combined with a Bank rep with a iPad signing up customers for student accounts it would attract a lot of new customers.

As for mortgages , i have come up with the idea of parents setting up savings accounts for their children when they are young , the parents then set up a direct deposit every month for their child , so for e.g. a parent that saves €25 per week  with a interest rate of 2% over a 18 year period would save €22,032 enough for a deposit with the bank . combine this with a rent to buy scheme or buy to rent scheme and the customer would be locked into the bank for their entire life.

The most important issue that needs to be addressed with Volksbank in customer acquisition and  retention is the need for online banking. Customers will not stay with a regional bank if they have no way of satisfying their banking needs for e.g.  mobile banking In Ireland ,Email (83%) was the most common activity carried out on the internet by individuals. The next most common activities selected were Finding information on goods and services (82%), followed by Social networking (70%) and  Internet banking   (64%) this is a huge amount of the population that use internet banking and it shows just how important it us as it is only 6% behind Social networking,

I believe that the above ideas combined with the leap card and local sponsorship ideas would greatly increase Volksbanks customer loyalty and retention.

Posted on October 5, 2017 Leave a comment on Cian Content Edit "Cian Content"

Universal Bank Card-   callum I had an idea, I have a student leap card and it allows me to get discounts with travel and with business like McDonald, Boots etc. my idea is that the German bank would convert there

bank cards into an Universal Bankcard, If the bank would make partnerships with business and supermarkets that Rachel said and other set ups to then have the bank users bank card get a discount, on food, travel and other things that students and other people with in the age group 18-35 would find really helpful.  I attached a photo of my student leap card and it shows where I can get discounts for up to 20% off:

Posted on October 4, 2017Tags Callum Miloudi 1 Comment on Universal Bank Card-   callum Edit "Universal Bank Card-   callum"

Business Partnerships Part 2 –   Rachel Callum mentioned something interesting about the leap card partnerships, which got me thinking that Bank of Ireland have a partnership running with Supervalu the Irish supermarket. When you link your bank card with your Supervalu loyalty card you get rewards and vouchers for the supermarket, a perk from having a Bank of Ireland account.

https://supervalu.ie/rewards/collect-points/bank-of-ireland

Posted on October 4, 2017Tags Rachel Morrisey Leave a comment on Business Partnerships Part 2 –   Rachel Edit "Business Partnerships Part 2 –   Rachel"

Website Analyse –   Callum I done a visual deconstruction of 2 Irish banks and the credit union, to see how they display themselves to the public trough the design format. please find attached link.

bank anallise

Posted on October 2, 2017Tags Callum Miloudi Leave a comment on Website Analyse –   Callum Edit "Website Analyse –   Callum"