Linda Dunn1243 Lilac Ave., East Lansing, MI 48823

Home: 517-333-0487 Cell: 517-862-6149 Email: dunnli@msu.edu

Goal I am a communications and marketing professional seeking to make a difference by using my passion for promoting higher education to advance the mission of higher education as a source of lifelong learning.

Career Skills and Knowledge Areas• Brand and integrated marketing strategist • Results and data driven, analytical thinker• Creative problem solver• Plans and executes new strategies and campaigns • Possesses thorough knowledge of research techniques • Presentation and proposal expertise• Manages multiple projects on time and on budget• Team builder, educator and motivator with effective written and oral communication skills• Develops strong internal and external relationships with university personnel, donors, alumni, media and outside

vendors• Hires and supervises students, consultants, writers, designers, printers, mailers, photographers and videographers• Proficient in Proficient in Microsoft Word, Outlook, Windows, Access, Excel, Advance C/S, PowerPoint,

InDesign and PhotoShop software programs

Work Experience1/09 – present Michigan State University

University Advancement• Assistant Director of Advancement Marketing and Communications — Promoted to Communications Manager II,

and responsible for marketing MSU’s fundraising and alumni activities to the university community and the media. Added alumni communications and unit workflow coordination to previous duties listed under University Development. In cooperation with Communications and Brand Strategy, managed strategic rebranding efforts for alumni and development units. Responsible for coordinating the development of the university capital campaign case statement and 26 college and unit case statements during the campaign silent phase.

8/98 – 12/08 Michigan State UniversityUniversity Development

• Assistant Director of Marketing Programs — As Communications Manager I, responsible for promoting MSU’s fundraising activities to the university community and the media, including the planning, marketing, kickoff, ongoing internal and external communications support, and celebration activities of The Campaign for MSU, a $1.2 billion capital campaign. Responsibilities included planning, writing, editing, and coordinating design, printing and mailing of donor newsletters, with circulation of 30,000; planning, writing and producing quarterly major donor news releases; researching and writing articles, press releases and talking points; communicating with donors for article creation; determining client needs to produce invitations, promotional pieces, presentations, reports and brochures; hiring and managing consultants, designers, photographers, writers, printers and mail processing professionals, as well as student employees; manipulating data; planning and producing corporate in-house, annual giving and faculty/staff/retiree direct mail campaign materials, including honor rolls and newsletters; communicating with local and national news media; planning and staffing special events; editing copy for website and website development; and serving as liaison to Communications and Brand Strategy.

11/91 – 8/98 Michigan State UniversityCollege of Music

• Director of Public Affairs — Responsible for concert scheduling, publicity, publication of all printed materials, and public relations for the College of Music. Instituted, branded, marketed and managed a ticketing system for

faculty (65) and ensemble (20) concert series, increasing revenue in the first year; scheduled student recitals (300); publicized and promoted events, including contact with local and national news media; planned, executed and staffed special events and donor events; wrote, edited and produced annual magazine, event brochures and area brochures; developed admissions viewbook including implementation of focus groups; managed website; developed advertising materials; and acted as liaison to the MSU Alumni Association and University Relations.

7/89 – 11/91 Michigan State UniversityComputer Laboratory

• Editor II — Responsible for all aspects of the publication of technical newsletter, and teaching design class using PageMaker software. Duties included researching, writing and assembling technical articles, news items and promotional materials; requesting information from faculty and staff; editing and proofreading materials for style, content, readability and organization; photography arrangements; electronic layout using Macintosh hardware and software; paste-up of publication; and communication with printers.

8/87 – 7/89• Editor I — Responsible for assisting in the publication of technical newsletter. Duties included writing and

assembling news items, promotional materials and articles; editing and proofreading materials for style, content and readability; and paste-up of publication. Increasing responsibilities prompted move to Editor II.

6/85 – 4/87 Automation Resource CorporationLansing, Michigan

• Administrative Assistant — Responsible for all administrative office duties. Duties included editing training workbooks and instructional tools, preparation of materials for use in computer workshops, technical support, initiating customer contact, bulk mail preparation and other office duties including the use of word processing and database programs.

Related ExperienceIndiana University Center on Philanthropy Principles & Techniques of Fundraising certificateIndiana University Center on Philanthropy Marketing for Fundraising certificateCASE Summer Institute in Educational Fundraising certificateThe Art and Science of Donor Development certificate MSU University Development CQI FacilitatorMSU Human Resources Mentor Program ParticipantMSU Faculty-Professional Women’s Association Board Member, Program Committee Chair & TreasurerIntegrated Marketing Communications the MSU Way certificateMSU 7 Habits of Highly Effective People certificateMSU Environmental Stewardship Communications Team memberFinland Higher Education Study Abroad experienceSouth Africa Nelson Mandela Metropolitan University Study Abroad collegial teaching experience

EducationMichigan State UniversityM.A. Candidate, Higher Adult Lifelong Education, Educational Administration, 2013 expected graduation

University of Wisconsin – MadisonB.S. English Education, 1984