The School of Global Media StudiesMustard Seed Video Campaign Assignment

INTRODUCTION:Together as a team we will be traveling to a homeless shelter today. This specific shelter is called the Mustard Seed and is well known all across Western Canada for the thousands of people they help each and every month. When we think of homeless people we often think of people in Third World countries. We as very fortunate people living in a First World country and especially in a wealthy town, fail to see that people in a First World country can live with a very low and unacceptable standard of living. It is up to us to help these people. To really help people sometimes we have to understand where they come from. The past plays a huge role when helping people to change for the future.

The Mustard Seed homeless shelter receives countless emails, calls and visits from short-term volunteers. What they really need is committed volunteers, financial assistance for daily operating costs and wages for trained personnel and beyond.

VIDEO: As a team (in groups of 4 students) you will be asked to come up with a video campaign for the Mustard Seed. The best video will be chosen as a tool for the organization to use on their websites.

First of all you have to ask:-What needs does the shelter REALLY have?-How can you get more information on the shelter?-Ask for pamphlets/research their websites?-Generate questions for staff/students/servers/donators and beyond?-How can you be effective in communicating this to people?-How can you tell your story in a short and interesting manner?-You are now combining everything you know about public service announcements and advertising that the organization needs help -this is going to take critical AND creative thinking-How will you be convincing?-How will you appeal to peoples heart strings?-How can you tell the truth BUT be raw, personal and POSITIVE?

GROUPS will be:Spencer/Selina/Rhett/Simone JP/Eric/Ryan/PatrickDaniel/Jordan/Ellie/Delaney Melissa/Sandy/Neil/Ashton

VLOG: You will be asked to individually create a vlog; a personal account of what you experienced and why it is important for the next generation to slow down our fast paced lifestyles and think of others. This is to be between 2 and 5 minutes long.I expect to see a great deal of growth since your first VLOG. You will do some of this filming/writing at the shelter. Be inventive, creative and DIFFERENT.