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www.steve.museum [email protected] Listening to our Visitors Steve.museum and the impact of social tagging for access to online collections. WebWise 2008, 10:45 am – 12:15 pm 05/06/08 Robert Stein, Chief Information Officer Indianapolis Museum of Art [email protected]

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A talk given during the WebWise 2008 conference in Miami, FL in a session called "The Power of Discovery". This talk covers recent developments in the steve.museum social tagging research project.

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Page 1: Web Wise2008

www.steve.museum [email protected]

Listening to our Visitors

Steve.museum and the impact of social tagging for access to online collections.

WebWise 2008, 10:45 am – 12:15 pm 05/06/08

Robert Stein, Chief Information OfficerIndianapolis Museum of [email protected]

Page 2: Web Wise2008

www.steve.museum [email protected]

Who is Steve?

• Steve is collaboration of museums

• Steve is exploring the effectiveness of social tagging for accessing and documenting museum collections

Page 3: Web Wise2008

www.steve.museum [email protected]

Why Study Social Tagging?

• Can tagging help me find art easier?• Do visitors give museums new and

valuable information?• Can tagging change the way I look at

art?

Page 4: Web Wise2008

www.steve.museum [email protected]

What Steve has been up to.

• Steve has completed the first year of a two year research grant from IMLS

• Steve has completed three phases of data collection experiments and is currently entering its fourth phase

• Experiments focus on understanding the behavior of web visitors who tag art

Page 5: Web Wise2008

www.steve.museum [email protected]

A Few Statistics

• 2 Deployments of steve• Multi-institutional• Single Institutional

• Hosted by The Metropolitan Museum of Art

Page 6: Web Wise2008

www.steve.museum [email protected]

Data Collection Overview

• Multi-Institutional Deployment• Please visit http://tagger.steve.museum • 4103 users (784 registered – 3352 anonymous)

• 1784 Works of Art

• 35,776 Tags assigned

Page 7: Web Wise2008

www.steve.museum [email protected]

Data Collection Overview

• Single Institution Deployment• Recruited specifically by MMA

• 850 registered users

• 252 Works of Art

• 51,477 Tags assigned!!!

Page 8: Web Wise2008

www.steve.museum [email protected]

Steve Reporting Tool

XML Schema for Reports

Page 9: Web Wise2008

www.steve.museum [email protected]

Overview of Experiments

1. Tell Me What I’m Seeing.- Meta-Data vs. No Meta-Data

Page 10: Web Wise2008

www.steve.museum [email protected]

Meta-data or Not…

Page 11: Web Wise2008

www.steve.museum [email protected]

Preliminary Insights

• More Tags without Metadata• “Taggers who do not see metadata seem

to supply more tags. There were an average of 4.5 terms supplied when metadata was shown compared to 5.75 when only an image was shown without any description” (Trant 2007)

• 28% increase in tagging

Page 12: Web Wise2008

www.steve.museum [email protected]

Overview of Experiments

1a. Getting in the Groove- Sets vs. No Sets

Page 13: Web Wise2008

www.steve.museum [email protected]

Sets or Not…

Page 14: Web Wise2008

www.steve.museum [email protected]

Preliminary Insights

• More Tags with Sets• “In TermSet 1 the average number of tags

per work was 4.6 for users who saw random works, and 5.8 for users who saw sets.” (Trant 2007)

• 26% increase

Page 15: Web Wise2008

www.steve.museum [email protected]

Overview of Experiments

2. What Other People Say?- Tags vs. No Tags

Page 16: Web Wise2008

www.steve.museum [email protected]

Tags +/- Meta-data

Page 17: Web Wise2008

www.steve.museum [email protected]

Preliminary Insights

• More Tags with Tags• In TermSet 2 the average number of tags

per work was 7.1 for users who were shown tags from others versus 5.7 tags per work for users who were not shown other’s tags.

• 24.5% increase

Page 18: Web Wise2008

www.steve.museum [email protected]

Overview of Experiments

3. It’s My Turn to Pick!- Pick by Image and Pick by Tag

Page 19: Web Wise2008

www.steve.museum [email protected]

Pick Images to Tag

Page 20: Web Wise2008

www.steve.museum [email protected]

Make a Set from Tags

Page 21: Web Wise2008

www.steve.museum [email protected]

Some Very Early Thoughts

• Just finished the data collection for this experiment

• Anecdotal Observations• Session length appears shorter• Terms per work down• Works tagged per session down

Page 22: Web Wise2008

www.steve.museum [email protected]

DEMO: Steve Tagger

Page 23: Web Wise2008

www.steve.museum [email protected]

Overview of Experiments

4. Sharing is Good…- Facebook and Email Integration

Page 24: Web Wise2008

www.steve.museum [email protected]

Send to Facebook Friends

Page 25: Web Wise2008

www.steve.museum [email protected]

Email to a Friend

Page 26: Web Wise2008

www.steve.museum [email protected]

Facebook Profile Pages

Page 27: Web Wise2008

www.steve.museum [email protected]

Facebook App Pages

Page 28: Web Wise2008

www.steve.museum [email protected]

DEMO: Steve Facebook Integration

Page 29: Web Wise2008

www.steve.museum [email protected]

Term Review

• Term by Term classification by Institutions.

• Useful for mapping the quality and character of terms as judged by the institution.

Page 30: Web Wise2008

www.steve.museum [email protected]

Term Review

Classified as:• Useful / Not Useful for

describing or finding the specific work of art.

• Positive or Negative Opinions of the art

• Misperception of the work• Foreign Language Term• Misspelling• Very Personal Meaning

Page 31: Web Wise2008

www.steve.museum [email protected]

Term Review

Page 32: Web Wise2008

www.steve.museum [email protected]

Term Review

Page 33: Web Wise2008

www.steve.museum [email protected]

Term Review

Page 34: Web Wise2008

www.steve.museum [email protected]

Finding Matches

• How can we tell if these are new words or not?

• Direct match against museum object metadata (i.e. artist, title, materials, etc…)

• Direct match against thesauri (i.e. AAT, ULAN, TGN)

• How about terms that aren’t direct matches?

Page 35: Web Wise2008

www.steve.museum [email protected]

Finding Matches

• Use WordNet to facilitate mapping classes of terms to AAT facets

• Attempt to find a distribution of terms as they relate to concepts in AAT (or NOT)

• Attributes and Properties, Built Environment, Color, Furnishings and Equipment, Materials, People, Physical and Mental Activities, Processes and Techniques, Styles and Periods,Visual and Verbal Communications

Page 36: Web Wise2008

www.steve.museum [email protected]

Steve in the Wild

• Steve is Open Source Software and available from:

http://sourceforge.net/projects/steve-museum

• The Steve software platform has been built in such a way that other institutions can use tagging for their own websites

• The Steve team is eager to see social tagging adopted widely among museums

Page 37: Web Wise2008

www.steve.museum [email protected]

Indianapolis Museum of Art

Page 38: Web Wise2008

www.steve.museum [email protected]

Indianapolis Museum of Art

Page 39: Web Wise2008

www.steve.museum [email protected]

Indianapolis Museum of Art

Page 40: Web Wise2008

www.steve.museum [email protected]

ArtsConnectEd2

Page 41: Web Wise2008

www.steve.museum [email protected]

ArtsConnectEd2

Page 42: Web Wise2008

www.steve.museum [email protected]

Where’s Steve Going?

• Make Steve Easy for others to deploy• Investigate what it means to do In

Gallery tagging.• How does enthusiast

tagging play a role in museums?

Page 43: Web Wise2008

www.steve.museum [email protected]

Get to know Steve

• Visit the Steve websitehttp://www.steve.museum

• Join the Steve mailing [email protected]

• Help a guy out! Do some tagging!http://tagger.steve.museum http://apps.facebook.com/stevemuseum