"Reflective Web Media Creation (RWMC)

- Digitisation, Convergence and Copyright Law"

In the past we have consumed media in analogue forms but we are now in the era of

Digitisation. Digitisation is the process of converting analogue objects into digital format.

Analogue Digital

Digitisation

Media convergence is the coming together of different technologies as a result of

digitisation. In Henry Jenkins’ view, it gives us the opportunity to develop new skills, new

ways of transmitting information, new creative genres and new modes to deliver education

to students. He argued that it “is more than simply a technological shift”. Convergence allows one media product to perform many different tasks.

Media Convergence

The internet technology and its Web 2.0 platforms together with digitisation and

convergence have given us the opportunity to participate, consume and produce media in

the virtual world. It transforms the relationship between industries, market and audiences.

Flickr

Web 2.0 platforms

Through transformation and convergence audiences are no longer passive consumers but also

active producers. Out of all these emerge a culture of participatory. We upload photographs onto

Flickr or Instagram (photo sharing sites). We download music, movies, artwork, text, cliparts and

images to remix and mashup. We then upload our newly created piece of work onto social media

website such as SlideShare, Vimeo, or YouTube. How many of us are familiar or even aware of

copyright and individual properties law?

Hello World!

Remix and mashup

Downloading and copying other people's work are illegal activities unless permission

is sought and given by the owner. Individual’s work is protected by copyright law

which protects the right to the ownership and economic right driven from the work of

the creator. Infringement on copyright law can get you into a great deal of trouble.

If you check

before you

download.

This need not

be the case!

It can cost

you money.

Some works are

free for the general

public to use.Look for material

that gives you the

right to use.

Copyright Law

Copyright law is restrictive but necessary for the protection of the artist’s income. However,

it need not stop us from producing creative work to share in the digitisation and

convergence era. Legally usable and sharable materials are available on sites such as:

Flickr

For example my work here gives permission to re-use, share and build upon. There are many works such as this one that promotes "Free society”.

OpenPhoto

Creative

Commons

Copyright Law

Knowing where to look for and check the license permission is very

important to avoid copyright infringement. Creative Commons’ web site has

information on types of licenses under which the owner of the work has

waved certain rights to their works.

Attribution-NoDerivs (You may not alter, transform, or build upon this work.)

Attribution-ShareAlike (If you alter, transform, or build upon this work, you may

distribute the resulting work only under the same or similar license to this one.)

Attribution-NonCommercial (You may not use this work for commercial

purposes.)

Attribution-NonCommercial-NoDerivs (You may not use this work for commercial

purposes; You may not alter, transform, or build upon this work.)

Attribution-NonCommercial-ShareAlike (You may not use this work for

commercial purposes; If you alter, transform, or build upon this work, you may

distribute the resulting work only under the same or similar license to this one.)

Creative Commons Licenses

For helpful information on copyright law, go to:

http://creativecommons.org.au/

Don’t forget!

Do the right thing and check for copyright permission before you download or copy.

Thank you for watching

“Reflective Web Media Creation (RWMC)

- Digitisation, Convergence and Copyright Law”.

Reference

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Credits:

The following Images were retrieved from Openclipart.org.

Aquatic. (2010). Plasma Telly [digital image]. Retrieved from https://openclipart.org/detail/33247/plasma-telly-by-

aquatic

Algotruneman. (2013). Ebook Icon [digital image]. Retrieved from https://openclipart.org/detail/179942/ebook-

icon-by-algotruneman-179942

AJ. (2008). Simple VHS tape [digital image]. Retrieved from https://openclipart.org/detail/18997/simple-vhs-tape-

by-aj

Anarres. (2015). Tree Club House Remix [digital image]. Retrieved from

https://openclipart.org/detail/211237/tree-club-house-remix-by-anarres-211237

Ben. (2010). Internet Icon [digital image]. Retrieved from https://openclipart.org/detail/86401/internet-icon-by-ben

Bluepal. (2010).camera [digital image]. Retrieved from https://openclipart.org/detail/82795/camera-by-bluepal

Bocian. (2015).E-book reader [digital image]. Retrieved from

https://openclipart.org/detail/211639/e-book-reader-by-bocian-211639

Edoardoposa. (2014). A smartphone [digital image]. Retrieved from

https://openclipart.org/detail/193433/smartphone-by-edoardoposa-193433

Gsagri04. (2011). Smart phone [digital image]. Retrieved from https://openclipart.org/detail/136993/smart-phone-

by-gsagri04

Gnokii. (2011). Movie Clapper Board [digital image]. Retrieved from https://openclipart.org/detail/130297/movie-

clapper-board-by-gnokii

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https://openclipart.org/detail/170593/email-rectangle-simple_10-by-gezegen-170593

Gramzon.(2010). Book [digital image]. Retrieved from https://openclipart.org/detail/67633/book-by-gramzon

Hildreth, A. (2015). Callouts: Don't forget!

Credits continue

Ilnanny. (2012).Audio CD [digital image]. Retrieved from https://openclipart.org/detail/169621/audio-cd-by-

ilnanny

JGM104. (2011). HD TV [digital image]. Retrieved from https://openclipart.org/detail/137809/hdtv-by-jgm104

J_Alves. (2010). GPS [digital image]. Retrieved from https://openclipart.org/detail/34639/gps-by-j_alves

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by-jlmrtinez-208573

Keistutis. (2014). Vinyl [digital image]. Retrieved from https://openclipart.org/detail/191265/vinyl-by-keistutis-

191265

Lukeb. (2014). Game Loader UI component – superb [digital image]. Retrieved from

https://openclipart.org/detail/203174/game-loader-ui-component---superb-by-lukeb-203174

Machovka. (2006). CD [digital image]. Retrieved from https://openclipart.org/detail/2295/cd-by-machovka

Nicubunu. (2009). Newspaper [digital image]. Retrieved from

https://openclipart.org/detail/22249/newspaper-by-nicubunu

Neoguiri. (2008). TV [digital image]. Retrieved from https://openclipart.org/detail/16136/tv-by-neoguiri

Qubodup. (2015).Gamepad White [digital image]. Retrieved from

https://openclipart.org/detail/212648/gamepad-white-by-qubodup-212648

Rollandin, Francesco. (2009). Architetto -- Bibliografia [digital image].

https://openclipart.org/detail/25094/Architetto_--_Bibliografia-by-francesco_rollandin

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https://openclipart.org/detail/168787/telephone-set-bs-23-by-rones

Rollandin, Francesco. (2010). Architetto -- utente singolo [digital image]. Retrieved from

https://openclipart.org/detail/34957/utente_singolo_architet_01r-by-francesco_rollandin

RG1024. (2010). Money bag [digital image]. https://openclipart.org/detail/31207/money-bag-by-rg1024

Wik2kassa.(2012). Digital Camera [digital image].Retrieved from

https://openclipart.org/detail/171090/digital-camera-by-wik2kassa-171090