Web 2.0….is this a way for us to create a more just & sustainable

world?

Photo source: Flickr.com – Here’s looking at youhttp://www.flickr.com/photos/aunto

Taking a video….

Web 2.0 shifts balance of power

$

What’s changing?

Source: Adapted from Neil Perkin ‘What’s Next in Media’

Traditional Media

Brands/service createthe content

Brands/servicecontrol everything

“We publish you listen”(all push)

Single read &copyright

Repeat same message

Focused on the brand/service

Social Media

Content created by consumer/or co-created

Consumer controls

Part of the conversation (push and pull)

Add/modify/some rights reserved(notion of Creative Commons)

Adapt/improve the message/beta

Focused on the consumer

Speaking Out

Source: http://www.flickr.com/photos/klbw/2524083477/

Social media & the power of trust

Source: Faris Yakob http://tinyurl.com/c8c256

The Online EcosystemOrganizations & those that support them now have

the opportunity to interact beyond one website.

Source: Common Knowledge

Reporting ethic violence in Kenya

Wikipedia

Human Genome project

The largest social movement in the world…

WiserEarth.org helps the global movement of of people and organizations working toward

social justice, indigenous rights, and environmental stewardship to connect,

collaborate & build alliances

WiserEarth: The social network for sustainability

WiserEarth: The social network for sustainability

Automatically Tweeted

Automatically Indexed by Google

Pushed out viaRSS Feeds

Your Event, Job

or Resource

Your Event, Job

or Resource

Auto-Publish on partner site accessed by 250,000 people

Inside WiserEarth and Outside

Sharing & building visibility for our work

Spread Virally via Friend Feed

Push Email Recommendations to our 50,000 Members

Available to add to 2,000+ Online Groups

WiserEarth Search (over 1 million / year)

Time for change…

“We are moving from a world created for and by privilege to a world created by

community.”

Paul Hawken, writer of Blessed Unrest

www.WiserEarth.org

Web 2.0

What are we going to do to co-create a more just & sustainable world?

List of a few resourcesThe Networked Nonprofit: Beth Kanter & Allison Fine (2010)

Wikinomics: How mass collaboration changes everything - Don Tapscott & Anthony Williams (2006) & MacroWikinomics (2010)

Here Comes Everybody: The power of organizing without organizations - Clay Shirky (2008)

The Social Pulpit – Barack Obama’s social media toolkit Designing for the Social Web – Joshua Porter (2008)The Packard Foundation: “Working Wikily” report

Ben Rigby’s Book ‘Mobilizing Generation 2.0′ http://www.mobilevoter.org/book.html

Blogs…for starters…WiserEarth’s blog:http://blog.wiserearth.org/

Beth’s Blog: www.bethkanter.orgMashable: http://mashable.com/

Social Media Biz: http://www.socialmedia.biz/

Contact me: www.wiserearth.org/user/camilla

Twitter: CamillaWiser