10/3/2016

WebAdhar Consulting edge in Digital Promotions SEO Company in India

Neeraj Gupta PROZIA MANAGEMENT CONSULTING PVT LTD

Prozia Management Consulting (PMC) has been in the field of software development, since its

inception in Year 2013. It’s brand ‘WEBADHAR’ encompasses a service delivery model for all the IT and

digital needs of the customers globally. With the growing demand for ecommerce and electronic media

to gain better footprints globally, the institutions and organizations are increasingly thinking of new

ways to reach the global customer.

Digital marketing is no longer seen as just another form of marketing. It is becoming a strategic business

driver for any growing and leading brands and businesses today. Organizations cannot afford to sustain

the competition unless they have assets and well-groomed teams built around digital marketing

strategies.

There are quite a few reasons for this euphoria around digital marketing. The prime drivers being:

1. Low marketing investments & operational costs

2. Availability of trained and skilled workforce / freelancers who can take up assignments

3. Better service(s) to the clients

4. Faster ROI digitally

The risk assessments on these investments generally tend to be minimal, as negative risks with well

understood technologies to handle negative impacts. In face there are couple of positive risks that

can be framed and enhanced with digital strategies, like taking onboard a new SEO team or

outsourcing a marketing initiative may bring in a new level of experience into business that helps

reach new markets in a new way.

It is equally important to have an experienced digital strategist who can handle the complete

engagement from strategy formulation to implementation plans. A digital marketing team is generally

a group of web developers, business analyst, graphic designers, software developers and SEO

executives who work in close co-ordination to deliver results.

A digital promotion initiative generally takes some time initially to settle down in this complex web of

numerous pages. The lead time is usually somewhere from six months to a year in a highly competitive

environment. It is always better to have a long term focus with digital marketing initiatives. The clarity

in strategical decisions is also very important, especially if the objective of digital promotion is brand

building.

Sometimes, and quite often we come across situations of numerous leads generation as a result of

digital promotion, but still the conversions remains a problem. Hence, it may make sense for a digital

strategist to first and foremost identify the target audience with the larger business objectives in mind.

Getting traffic without conversion leads to bigger frustration, loss of commitment and faith. We at

Webadhar has a special focus to bring different synergies together to first formulate a digital marketing

plan, based on the inputs we get from requirements. There is then an effort to understand the

projections, feasibility and roadmap to achieve the desired results. That’s the role of an experienced

digital marketing strategist.

One of the key differentiators that sets us apart at ‘WEBADHAR’ is this focus, passion and commitment

to generate the ‘VALUE’ in business. Some of our key capabilities include:

1. Understanding the business objectives and enterprise environmental factors around the business

specific industry.

2. Short term and long term goals of your enterprise

3. Gauge the suitability of appropriate technologies, web objects and social media to deliver

relevant traffic that leads to higher conversions

4. Very strong analytics build around projections, plans and data.

5. Complete compliance with web master’s guidelines

6. Following an ethical and best practices in digital marketing

7. Deliver a holistic environment of services including web development, re-design, graphics, SEO,

software developers, business consultants and IT administrators.

8. The experience that is gained by working in multiple industry verticals across geographic

locations

9. Delivering a mix of consulting services with IT technologies to gain more insightful results from

IT and business perspective.

10. A project management approach based on an agile work methodology to deliver results within

agreed timelines and cost plans.

If you are looking for generated revenue from your website,

write us @ sales@webadhar.com or call us @ 918826138138

Visit Website: www.webadhar.com