webcast - hr, kommunikation og marketing på linkedin - jul/aug

21
Talent Solutions ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Webcast Presented By: Christian Petersen and Simon Malte Hansen

Upload: christian-petersen

Post on 18-Dec-2014

80 views

Category:

Small Business & Entrepreneurship


0 download

DESCRIPTION

Dagsorden: - Velkommen og Introduktion - Hvordan bliver jeres virksomhed “In” på social media recruitment - Hvad gør de bedste SMV’er på LinkedIn - Kort om Corporate Solutions - Eksempler og Demonstration - Spørgsmål

TRANSCRIPT

Page 1: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn WebcastPresented By: Christian Petersen and Simon Malte Hansen

Page 2: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

2

Agenda

1. Velkommen og Introduktion

2. Hvordan bliver jeres virksomhed “In” på social media recruitment

3. Hvad gør de bedste SMV’er på LinkedIn

4. Kort om Corporate Solutions

5. Eksempler og Demonstration

6. Spørgsmål

Page 3: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

OUR MISSION

“Connect the world’s professionals to make them more productive and successful”

Page 4: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

The LinkedIn Talent Pool

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

93M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

13M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

300M+ Membersworldwide

+2 New members per second

187M Monthly unique visitors

4

Page 5: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Why members come to LinkedIn

©2013 LinkedIn Corporation. All Rights Reserved. 5

EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

Page 6: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Active candidates

• Will apply to ATS• Listen to opportunities• Respond quickly• Seek information

Passive candidates

• Do not have a current CV• May listen to opportunities• Do not respond to “apply now”• Higher bar to respond

But… a whole different approach is needed

Page 7: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Your Professional Brand Online

- Professional Photo- Headline- Detailed history- Customised url

Photo &

professional headline

Experience / Education

Contact details

Background / Summary

Experience

Recommendations

Page 8: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Company Overview Page

8

Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

Page 9: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Don’t just……

Page 10: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Share Content

10

Page 11: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Find Content – Pulse

11

Page 12: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Eksempel

©2013 LinkedIn Corporation. All Rights Reserved. 12

Page 13: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 13

Page 14: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Eksempel

©2013 LinkedIn Corporation. All Rights Reserved. 14

Page 15: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Eksempel

©2013 LinkedIn Corporation. All Rights Reserved. 15

Page 16: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

LinkedIn Jobs

Career Page

Talent Acquisition

Employment Branding

I love my job

Recruitment Ads

Talent Direct

Mass Targeting

Work With Us

LinkedIn Recruiter

HIRING AT SCALE WITH LINKEDIN TALENT SOLUTIONS

Page 17: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

DEMO

©2013 LinkedIn Corporation. All Rights Reserved. 17

Page 18: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

WHAT PROBLEM DO WE SOLVE?

Passive Candidates

Brand

Source

Manage

Measure

Company of choice

Engage

Create your talent pipeline

Understand your process

Page 19: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Men der er mere…

©2013 LinkedIn Corporation. All Rights Reserved. 19

1. Small business Resource Center

2. LinkedIn for Small Business Articles

3. LinkedIn Free Talent Pools Analysis

4. Free LinkedIn Webcasts on recruitment

Page 20: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

cpetersen (a) linkedin.comshansen (a) linkedin.com

Feedback og kommentar til

©2013 LinkedIn Corporation. All Rights Reserved. 20

Page 21: Webcast - HR, kommunikation og marketing på LinkedIn - jul/aug

TALENT SOLUTIONS

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Webcast

Presented By: Christian Petersen and Simon Malte Hansen