Perry Monaco  @elvisrun

  Head of Customer Success   LinkedIn

Content Strategy on LinkedIn

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Connect to opportunity

More engagement with content vs. jobs

7x Content

Jobs

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CONNECT with your professional world

Why does my business need LinkedIn?

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467+ MILLION MEMBERS 61 million senior influencers 40 million decions makers 11 million opinion leaders 7 million C-level execs 3 million MBA graduates

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Market to who matters

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Buyers are up to 90% through the purchase process before they make direct contact

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8 WAYS TO TAP INTO LINKEDIN 1.  Your Company Page 2.  Affiliate Pages 3.  Long-Form Posts 4.  Slideshare Content 5.  Sponsored Content 6.  Sponsored InMail 7.  LinkedIn Display Ads 8.  LinkedIn Dynamic Ads

Build a great profile

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Add a professional photo

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More views with a profile photo than without

9x more connection requests

21x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 13

Write an attention-grabbing headline

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Explain what it is you do

Show your passion and value

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Draft a compelling summary

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Focus on career accomplishments and aspirations

Recommend 40 words or more

Include keywords – not buzzwords

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Expand your network of influencers

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Gain insights from top industry leaders

Follow the 4-1-1 Rule

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For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.

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When should you tweet?

Quantify your efforts

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HOW TO QUANTIFY •  Understand the content and

topics that resonate with your audience

•  Measure the effectiveness of your content-based campaigns

•  Benchmark your program success

•  See how you stack up against your competition

•  Rank your brank with a comprehensive score

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Enhancing your brand

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STAY INFORMED Build your professional brand

The most relevant professional news and knowledge

Pulse Influencers & Publishing

Groups SlideShare

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Find and join Groups

Participate in discussions related to your industry

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Build your knowledge

Discover content that matters to you

Publish

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Helping you grow and engage your network

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Sharing updates vs. publishing posts

Share links, articles, images, quotes or anything else your followers might

be interested in

Deeply explore topics that matter to you, then watch the comments to see your

impact

UPDATES PUBLISHING

Publishing on LinkedIn

Becomes part of your profile

Gets shared with your network

Reaches the largest group of professionals

ever assembled

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Be known for what you know

Strengthen your reputation and grow your reach

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Build a content calendar

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Resources

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Marketer’s Guide: goo.gl/YJwZ7Y help.linkedin.com linkedin.com/learning slideshare.net opportunity.linkedin.com/imagine

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