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Jo Leah, Weber ShandwickOutdoor North Wales Forum, Glasdir Conference Centre6th March 2014

Heart of Adventure PR Update

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Results to date

• 16 cuttings secured across national, trade, regional and online media, worth £198,824

• Return on investment: 20:1

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Press Trips

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Profiling Partners and HOA

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Press Releases and competitions

• Four press releases drafted and issued to the media

• Including Meek Family Ambassadors and Festival Llangollen Outdoor event

• Organised Radio Times competition for partners, including Surf Lines and Rib Ride

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Still to come…

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Stories and press trips

• Outdoor North Wales web launch• Highest concentration of adventure in

the UK• Rib Ride and Bear Grylls new boat tour

(TBC)• Sir Dave Brailsford cycling route• Telegraph 24 hour challenge• Independent ‘weekend of speed’

Please share yours too!!!