webinar: aws partner strategies for success

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AWS Partners: Strategies for Success Aaron C. Newman Founder, CloudCheckr [email protected]

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Page 1: Webinar: AWS Partner Strategies For Success

AWS Partners:Strategies for Success

Aaron C. Newman

Founder, CloudCheckr

[email protected]

Page 2: Webinar: AWS Partner Strategies For Success

Use Consolidated Billing

• Create a master payer account• Link all your accounts from there

Advantages includes:

• A single view on all costs

• Reserved Instance usage • works across consolidated accounts

• Pricing tiers are compressed

• Overall reduced bill

Page 3: Webinar: AWS Partner Strategies For Success

Savings from Compressed Tiers

• Tiers are aggregated across payees

• Services

• S3

• CloudFront

• Data Transfer

• Route 53

• Support Costs

• Zocalo (renamed WorkDocs)

Page 4: Webinar: AWS Partner Strategies For Success

What are Reserved Instances?

Get started at http://aws.amazon.com/ec2/purchasing-options/reserved-instances/

• Upfront payment and Commitment to pay less overall

– Significant savings (up to 75%)

– Requires planning, predicting, accepting risk

– What if AWS drops prices?

• Factors for picking RIs

• Term – how long you want to commit for

• Region/Availability Zone – where will the resource run

• Operating System – what resource are you going to run

• Payment Options – how do you want to pay

We will try to understand these factors

Page 5: Webinar: AWS Partner Strategies For Success

Reserved Usage is more than EC2!

Don’t ignore other Reserved Usage opportunities

• RDS reserved usage very close to EC2• They continue to support Light, Medium, Heavy Utilization

• Databases are rarely used in Light or Medium

• ElastiCache reserved cache nodes• Current generation supports Heavy only

• Previous generation support Light, Medium, Heavy

• DynamoDB Reserved Capacity• Commiting to read and write units capacity

• Redshift Reserved Instances• 1 and 3 Year Heavy Utilization options, large upfront

• CloudFront reserved bandwidth• Very attractive discounts if you commit to minimum bandwidth usage

Page 6: Webinar: AWS Partner Strategies For Success

EC2 Reserved Instance types (Next Gen.)

• All Upfront• Same as Fixed Priced

• Full payment upfront, no hourly charges

• Partial Upfront• Similar to Heavy Utilization RIs

• Pay something upfront plus a monthly usage charge whether you use or not

• No Upfront• New idea, don’t pay anything upfront but commit to

hourly usage price for the full term

• Not available under 3-year terms

Page 7: Webinar: AWS Partner Strategies For Success

Looking at new RI types

• Linux, c3.2xlarge, in the Sydney Region

Recommendation Term Upfront Monthly Total Usage for Term Total Cost for Term Effective Hourly Rate Total Savings Annual Saving Commit

Medium 1 year 1,165.00 162.72 1,952.64 3,117.64 0.360837963 1,452.92 1,452.92 1,165.00

Partial Heavy 1 year 1,426.00 127.44 1,529.28 2,955.28 0.342046296 1,615.28 1,615.28 2,955.28

No Upfront 1 year 0.00 282.24 3,386.88 3,386.88 0.392 1,183.68 1,183.68 3,386.88

Full Upfront 1 year 2,916.00 0.00 0.00 2,916.00 0.3375 1,654.56 1,654.56 2,916.00

Medium 3 year 1,751.00 144.00 5,184.00 6,935.00 0.267554012 6,776.68 2258.893333 1,751.00

Partial Heavy 3 year 2,153.00 113.04 4,069.44 6,222.44 0.240063272 7,489.24 2496.413333 6,222.44

Full Upfront 3 year 5,902.00 0.00 0.00 5,902.00 0.227700617 7,809.68 2603.226667 5,902.00

OnDemand 1 year 0.00 380.88 4,570.56 4,570.56 0.529 N/A N/A 0

Page 8: Webinar: AWS Partner Strategies For Success

Picking Reserved Instances

• Finding safe RIs to purchase• Know your customers deployments

• 1 versus 3 years?

• Juggling your RIs (only for EC2)• Resizing instance types (sizes), moving AZs

• How much to invest• Is “No Upfront” right for you

• Selling on the Marketplace

Page 9: Webinar: AWS Partner Strategies For Success

Invoicing Clients

• A process to bill you customer• Repeatable, efficient, scalable, accurate

• Provide bill based on “as-if” costs• Costs for the payee stand alone

• Reverse out compressed tiers

• Reverse out RI volume discounts

• “List cost” or “list price”

Page 10: Webinar: AWS Partner Strategies For Success

Monitoring Budgets

• Keep track of your budget for the client

• Define budgets, share costs accurately

• Stay within the confines

• Notification earlier is better

• Predict the costs

• Amazon pricing calculator

Page 11: Webinar: AWS Partner Strategies For Success

Adding On Services

• Biggest opportunity being an MSP

• managing the AWS environment

• Tack on 5-30% service charge

• Managing security

• Monitoring best practices

• Provisioning and optimizing

• Admin for the OS, database, and HW

Page 12: Webinar: AWS Partner Strategies For Success

Helping you accomplish

https://app.cloudcheckr.com

Page 13: Webinar: AWS Partner Strategies For Success

Questions?

Questions on:

• Being a Manager Service Provider

• CloudCheckr

Page 14: Webinar: AWS Partner Strategies For Success

Thank You for Attending

Sign up today for free evaluationat http://cloudcheckr.com

Aaron Newman is the Founder of CloudCheckr (www.cloudcheckr.com)

Please contact me with additional questions at:[email protected]