webinar beyond spreadsheets - ibm cognos
TRANSCRIPT
Webinar Sales en Marketing Beyond SpreadsheetsDoor Bas Jansen – Performance management consultant Finext
What:
Where:
Who is Finext
Intro
Agenda
Situation
Relations
Vision
Demonstration
Key Questions:Hoe sla je een brug tussen en marketing, sales en control?Hoe wordt de boodschap van sales & marketeers gehoord in de board?Hoe creëer je maximaal tijd en inzicht voor je klanten en campagnes?
Who is in:Sales-managersSales-professionalsMarketing-managers Marketing-professionals Business controllersCommercial controllers
What to cover:pain – needs – role – mood – empowering – vision – possibilities
Intro
Agenda
Situation
Relations
Vision
Demonstration
Needs:- More time to focus on your job- Feeling support & trust of the
organization- Less waiting time for response- Speak your own language - No wasting time to bundle
information- No incorrect data
Pain:
Information lack
Intro
Agenda
Situation
Relations
Vision
Demonstration
Roles: Board Strategic Policy Targets
Control Performances Marge Stocks
Marketing
Campaigns Key products Target industries
Sales Revenue Customers Regions
Customer
Buying Be happy
Empowering:
Marketing
Sales
BoardCustom
erControl
Mood:
Intro
Agenda
Situation
Relations
Vision
Demonstration
Vision:- Keep it simple- Maturity phasing- Regulation of information
possibilities:
Customerbehaviour
Performancemonitoring
Margesimulation
What-if
Campaignfeedback
Profitmanagement
Competitormonitoring
Intro
Agenda
Situation
Relations
Vision
Demonstration
Bas [email protected] 2042 8029
Next event:15 November: Webinar supply chain management beyond spreadsheets
29 November: Webinar deep dive customer value management
Questions or nuggets?
Intro
Agenda
Situation
Relations
Vision
Demonstration