[webinar] content marketing results- essential strategies for getting the most out of your content
Post on 19-Oct-2014
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Joe Pulizzi, founder of the Content Marketing Institute and co-author of "Managing Content Marketing" and "Get Content, Get Customers," discusses the latest customer acquisition and retention methods. During this one-hour webinar, Joe reviews essential strategies that can lift your content marketing program to the next level.TRANSCRIPT
Copyright © 2011 - All Rights Reserved.
Content Marketing Results 10 Strategies for Getting the Most
Out of Your Content Featured Speaker
Joe Pulizzi
Content Marketing Institute @juntajoe
Host & Moderator
Tim Ash SiteTuners @tim_ash
Copyright © 2011, SiteTuners.com - All Rights Reserved.
About Joe
• Content marketing evangelist
• Founded Content Marketing Institute
• Co-author, Get Content Get Customers and Managing Content Marketing
@juntajoe
Essential Content Marketing Strategies Joe Pulizzi (@juntajoe) Founder, Content Marketing Institute and Content Marketing World Co-Author, Get Content Get Customers and Managing Content Marketing
@juntajoe
TODAY’S AGENDA • Move Fast – 80 Slides in 45 Minutes! • Brief History of Content Marketing • The Latest Research • The Problem with “What?” • Essential activities that Separate the
Good from the Great in Content Marketing
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Search Engine Optimization
Lead Generation
Social Media
STORYTELLING
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Example of trying…
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I see the future and it is
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Red Bull – The Media Co.
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Show Me the Research!
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54% Increasing
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Why Are We Here? Just 36% believe their
content marketing is effective
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Our Biggest Content Marketing Challenge • Producing Enough Content • Producing the Kind of Content
that Engages
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THE PROBLEM WITH
WHAT?
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WHY?
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Search Engine Optimization
Lead Generation
Social Media Content Marketing
Mission
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Why?
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Content Marketing Trends
& Essentials
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The Niche, Non-Sales Content Platform
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Story Explosion
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The Kelly Situation: Product: Complex workforce solutions Target: Largest 5,000 companies globally Deal Size: $50m - $2bn Key Buyer Titles: HR, Procurement, Operations, C-Suite Ave Time to Close: 12-24 months
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Highly Atomized Within 5 Key Topic Areas At least 20 unique pieces of content for each of 100+ keywords per year.
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The Chief Storyteller
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The Content Marketing Team Typical roles within your existing team…
Chief Content Officer
Managing Editors
Content Producers
Chief Listening Officers
Content Creators
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Social Media Public Relations
Marketing Email Mobile Search
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Example….
Todd Wheatland VP of Thought Leadership Kelly Services
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Example… Rob Yoegel Content Marketing Director Monetate
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Leveraging Employees in Content Creation
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@juntajoe AWARENESS
SEO
NURTURING
LEAD NURTURING
PUBLIC RELATIONS
CRM / SOCIAL
LOYALTY PROGRAM
CUSTOMER EVENTS
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Building Content Expertise through Community
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A Rising Tide Lifts All Ships
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Define Your Hit List of Influencers
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Paid Events Paid Content
.COM Email Webinars Magazine
@juntajoe
Get Uncomfortable: If you don’t feel like
you are going to run off the road, you are not driving fast enough.
http://taylordowns.com
Copyright © 2011 - All Rights Reserved.
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