webinar deck: five steps to becoming an empowered marketer
DESCRIPTION
“Five Steps to Becoming an Empowered Marketer” How Website Testing and Monitoring Within Tag Management Boosts Marketing Agility With the emergence of omni-channel data and tag management solutions, today’s marketers are more empowered than ever. But until now, marketers have been left in the dark when it comes to how their tag deployments and changes affect the website—relying on a phone call from IT after the fact. Learn how enterprise marketers and IT teams are using Ensighten Inform to: -Monitor the functionality of conversion paths such user registration and checkout -Measure page performance -Quickly troubleshoot tag deployment issues -Keep track of website uptime -Bring multiple types of testing and monitoring together under one platform SPEAKERS: Karen Wood, Director of Product Marketing & Jerry Hong, Product ManagerTRANSCRIPT
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Five Steps to Becoming an Empowered Marketer
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Market overview– Website revenue belongs to everyone
Introducing Ensighten Inform– A new way to understand website health
Key use cases– How enterprise brands are improving website performance,
uptime, and critical functionality
Today’s Agenda
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Website Revenue Belongs to Everyone
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Marketing and IT Are Two Sides of the Same Coin
• Website functionality
• Mobile experiences
• UX• Performance• Optimization• Critical buy flows• Uptime• Etc.
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Revenue Loss Is Everyone’s Problem
your webpage
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Performance Considerations
Source: Kissmetrics
People don’t have patience for digital
experiences that are slow.
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What Happens During a Site Outage?
The cost? $5,600 per minute of downtime and
devastating impact on customer loyalty.
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The Impact of Good vs. Bad ExperiencesGood Experiences Win Bad Experiences Lose
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Reaching Across the Marketing/IT Divide
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Mature Organizations Are Empowered Across Teams
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Introducing Ensighten Inform
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Key Benefits
Unify all tests under one platformLower the technical barriers to testingGive marketers insight into tag deployment metrics
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Page Testing
Page TestingExample: Marketer wants to ensure Google Analytics is running across browsers and operating systems
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Performance TestingExample: Marketer is making changes and needs to understand impact on performance.
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Critical Path TestingExample: Marketer wants make sure user registration flow functions correctly.
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Availability Timeline
August 2014 September 2014 Q4 2014
Limited Release Program
General Availability Seamless Workflows
• 15 enterprise participants providing feedback
• Standard package of Ensighten Inform included with Ensighten Manage
Stay tuned…
A taste into the future:•Streamline creation of Inform tests•Better notification of results•Improvement of data quality
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How Customers Use Inform to Improve Their Website
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Use Case #1: Ensighten Bootstrap Confirmation
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Use Case #2: Deployment Verification
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Use Case #3: Site Monitoring
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Use Case #4: Registration Flow Checker
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Use Case #5: Performance Testing
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Questions?
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Thank You & Meet Ensighten
www.ensighten.com @ensighten company/ensighten /ensighten www.linkedin.com/company/ensighten
Omni-channel data and tag management
https://www.ensighten.com/platform/inform
Web
Social
Discuss
Learn More
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Thank You