webinar excellence...the power of ux our experience from past projects highlights the impact an...
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Planning & Forecasting ExcellenceCONNECT | PREDICT | EXPLORE
Planning and forecasting excellence in the experience economyMay 14, 2020
Webinar
© 2020 Deloitte Consulting AG
Planning & Forecasting in the Experience Economy
Your panel today
May 14, 2020
Nick Vandesype
Planning & Forecasting Excellence
Deloitte Switzerland
Berkin Oezcan
Digital Experience & Innovation
Deloitte Digital
Webinar 4
Christian Reichel
Planning & Forecasting Excellence
Deloitte Switzerland
Marcin Skucz
Creative Director
Deloitte Digital
© 2020 Deloitte Consulting AG
IndustriesJob roles
Consumer
Energy, Resources & Industrials
Financial Services
Lice Sciences & Health Care
Technology, Media & Telecommunication
Head Planning & Performance
Finance DirectorGroup Controller
Manager Strategy & Planning
Head of Sales
Head Finance Transformation
CIOCFO
Consultant
Senior Research Consultant
IT Finance Director
Director Consolidation & Reporting
Project manager
HR Analytics
Finance System Analyst
Head Digital & Analytics
Controller
Solution Engineer
Finance Analyst
Manager Business Development & Planning
CEO
Sales Director
Global Mobility Manager
IntroductionThe power of
UXThe key
ingredientsTaking the first step
© 2020 Deloitte Consulting AG
The power of User Experience (UX)
Currently discussing:
Planning & Forecasting in the Experience Economy
May 14, 2020
Webinar 4
IntroductionThe power of
UXThe key
ingredientsTaking the first step
© 2020 Deloitte Consulting AG
Experiences
Experiences must be the ultimate goal of companies to drive differentiation and value for the customer which drive growth of margin in the end.
Companies focusing on experiences outperform others and drive success and value generation.
IntroductionThe power of
UXThe key
ingredientsTaking the first step
© 2020 Deloitte Consulting AG
The power of UX
Our experience from past projects highlights the impact an engaging UX can have.
As this example from a client in the automotive industry shows, after the launch of a new experience time to complete tasks, time to find information and stress level where reduced while at the same time the emotional appeal increased.
This can only be achieved by a deep understanding of the users, their needs, pain points and desires regarding the solution.
IntroductionThe power of
UXThe key
ingredientsTaking the first step
Before project
After project
Emotional appeal
Stress level Time to find information
Time to complete
tasks
- 52% - 51%- 44%+ 44%
© 2020 Deloitte Consulting AG
Key ingredientsCurrently discussing:
Planning & Forecasting in the Experience Economy
May 14, 2020
Webinar 4
IntroductionThe power of
UXThe key
ingredientsTaking the first step
© 2020 Deloitte Consulting AG
IntroductionThe power of
UXThe key
ingredientsTaking the first step
Keep in mind some core design principles such as consistency, colour, hierarchy, noise gate and affordance in
order to provide an effective, engaging and approachable data visualization. All those principles are intersections
and influence each other.
Data Visualization
D e s ign
© 2020 Deloitte Consulting AG
Colour & Hierarchy
IntroductionThe power of
UXThe key
ingredientsTaking the first step
Traffic Lights
Not all lights are on at the same time. This makes the content comprehensible and helps to understand the hierarchy immediately.
© 2020 Deloitte Consulting AG
IntroductionThe power of
UXThe key
ingredientsTaking the first step
Get the idea right
D I S C O V E R D E F I N E D E V E L O P D E L I V E R
Get the right ideaVenturePathEthnographic Research
© 2020 Deloitte Consulting AG
IntroductionThe power of
UXThe key
ingredientsTaking the first step
User Journey
Momentsthat Matter
PersonaDefinition
Clickable UI Design Prototype
User Flow & Wireframes
Fast Prototyping and Testing
© 2020 Deloitte Consulting AG
Taking the first stepCurrently discussing:
Planning & Forecasting in the Experience Economy
May 14, 2020
Webinar 4
IntroductionThe power of
UXThe key
ingredientsTaking the first step
© 2020 Deloitte Consulting AG
Run scenarios and analyse impact of events
Access to 3+ million external data points
Flag risks and opportunities and take action
Understand sensitivity of leading indicators
Manage events and analyse impact
Assess correlation between profit & loss items and leading indicators
Get started today,
plan tomorrow
Planning & Forecasting ExcellenceCONNECT | PREDICT | EXPLORE
Nick [email protected]
Christian [email protected]
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