webinar - facebook commerce: 3 ways to sell more with social
DESCRIPTION
With 800 million total users, Facebook is the #1 social network for consumers, but what does this mean for e-commerce? What place does Facebook hold in your social strategy and how can you leverage the latest Facebook features to drive traffic and sales?- Can Facebook really drive sales?- Why Facebook's new features (Timeline, Ticker, & Gestures) matter to your business- How to help more Facebook users discover your products & services- What you can do to build community through Facebook's Open Graph- 3 Ways to use new Facebook features to sell more todayHot on the heels of Facebook's recent F8 developer conference, we'll tackle the latest Facebook announcements and review what they mean for e-commerce. We'll also introduce PowerReviews' Facebook Community and Facebook Discovery to demonstrate how our clients are using these solutions to drive sales.TRANSCRIPT
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Facebook Commerce:3 Ways to Sell More with Social
10/19/2011
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Agenda
1. The Consumer’s Network of Choice
2. New F8 Facebook Features
3. Impact on E-commerce
4. Facebook Commerce Winners
5. 3 Tips to Sell More with Facebook
6. Q&A
#FBCommerce
Follow on Twitter: #FBCommerce
Today’s Speakers: @NadimAHossain @blakeandwhite
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About PowerReviews
@NadimAHossain #FBCommerce
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Facebook: The Consumers’ Network of Choice
#FBCommerce
800M
Sep, 2011
750M
@NadimAHossain
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And Sharing is Growing Even Faster Than Users
Source: Facebook announcement livestream, July 6, 2011
#FBCommerce
800M
@NadimAHossain
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Zuckerberg’s Law: Sharing Will Double Every Year
“Next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. ”
- Mark Zuckerberg
4 billion pieces of content shared daily
#FBCommerce@NadimAHossain
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New Facebook Features Encourage Sharing
1. Original Friends
2. Photos
3. Newsfeed
4. Facebook Apps
5. Like Comments
6. Like Button
7. Groups
8. Messages
9. New F8 Features
1 23
45
67
8
Source: Facebook announcement live stream, July 6, 2011
9
#FBCommerce@NadimAHossain
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New F8 Facebook Features have big implications for E-commerce
#FBCommerce@NadimAHossain
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Facebook Timeline helps users consume content more quickly and easily
#FBCommerce@NadimAHossain
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Facebook Ticker provides real-time updates from friends’ actions across the web
#FBCommerce@NadimAHossain
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Facebook Gestures utilize the Open Graph to capture actions beyond the Like
#FBCommerce@NadimAHossain
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What does this mean for E-commerce?
#FBCommerce
Traffic x Conversion x Average Order Value=
Sales
@NadimAHossain
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Facebook Drives Meaningful Referral Traffic
@NadimAHossain #FBCommerce
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Source: Compete Data 2010
Facebook Accounts for More Than 15% of Referral Traffic to Etsy and Forever 21
#FBCommerce@NadimAHossain
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Amazon.com Received 7.7% of Traffic from Facebook
Source: comScore and J.P. Morgan (January 2011).
Facebook referral traffic to Amazon rose 328% year over year.
#FBCommerce@NadimAHossain
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Facebook Friend Recommendations Drive Sales
Consumers are 68% more likely to buy a product recommended by a Facebook friend.
#FBCommerce@NadimAHossain
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The Web is Shifting Towards Discovery
#FBCommerce
TH
EN
NO
W
@NadimAHossain
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The Like Button was the first step in introducing Facebook in the pre-purchase process
#FBCommerce@NadimAHossain
Source Image: Altimeter Group
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With more content to share, FB will play a bigger role in driving awareness early in the purchase process
#FBCommerce@NadimAHossain
NOW
Source Image: Altimeter Group
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Facebook Commerce Winners
#FBCommerce@blakeandwhite
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Eventbrite
#FBCommerce@blakeandwhite
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Eventbrite
#FBCommerce@blakeandwhite
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Eventbrite
#FBCommerce@blakeandwhite
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Eventbrite ResultsThe Results
#1source of referral traffic was Facebook after only a year of using Facebook Connect
of all Facebook shares happened post-purchase
more ticket sales were driven from a post-purchase share vs. a pre-purchase share.
Value of an event shared to Facebook in ticket sales.$2.5
3
60%20%
Source: Facebook Case Study
Eventbrite Results
#FBCommerce@blakeandwhite
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Step2
B
C
#FBCommerce
B
C
Facebook OnSite
@blakeandwhite
A
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Step2
#FBCommerce@blakeandwhite
Facebook OnSite
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Step2 Results
The Results
7%of Step2’s customers have verified their identity with Facebook OnSite
of verified customers share product reviews with their Facebook friends
Increase in referral traffic from Facebook over the past year
Increase in revenue from Facebook-referred visitors
50%135%
3X#FBCommerce
Step2 Results
@blakeandwhite
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Advance Auto Parts
#FBCommerce
A B
C
D
@blakeandwhite
Facebook Discovery
A B
C
D
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Advance Auto Parts
#FBCommerce@blakeandwhite
Facebook Discovery
A
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Advance Auto Parts
#FBCommerce@blakeandwhite
Facebook Discovery
B
C
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PowerReviews’ Open Network Results
The Results
57% of all verified reviews are shared to Facebook
of all reviews shared to spur further engagement through Likes/Comments
more reviews are shared with Facebook OnSite vs. traditional methods
The value of a review shared to Facebook with Facebook OnSite.
70%
5X
$15.72
#FBCommerce@blakeandwhite
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Tip 1: Launch Facebook Connect Now
#FBCommerce
Facebook OnSite Facebook Discovery Facebook Community
@blakeandwhite
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Tip 2: Integrate Sharing Throughout Shopping Experience
#FBCommerce@blakeandwhite
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Tip 3: Experiment with features that promote discovery on Facebook
#FBCommerce@blakeandwhite
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Q&A
Thank you.Thanks for attending. Please take a moment to complete our brief survey upon leaving the webinar.
Today’s Speakers:
Nadim HossainVP of Marketing@NadimAHossain
Blake BryshaSr. Marketing Manager@blakeandwhite
#FBCommerce