webinar : how to apply design thinking to enable innovation in your workplace
TRANSCRIPT
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How to Apply Design Thinking to Enable Innovation in Your Workplace
September 23, 2015
Manisha PhadkeDesign Strategist I Trainer I Educator
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Problem solvingAgile
Lean
Waterfall
DesignThinking
Approaches to Problem solving
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Business Thinking
Pro
blem
Sol
utio
n
Pro
blem
Und
erst
and
Abductive reasoning
Inductive/Deductive reasoning
Idea
tepr
otot
ype
Design Thinking
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Wicked Problems
beyond either/ or
Fuzzy product offerings
Getting to futuristic solutions
Win win for all stake holders
Sustainable, scalability product
User tested
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Workplaces are clusters of skills and behaviors that are responsible for a certain task
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Alterbehaviors
Workplaces are clusters of skills and behaviors that are responsible for a certain task
Everyone can think creatively
Everyone can alter mindsets
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DESIGNTHINKING
What?
Why?
How?
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DESIGNTHINKING
empathetic, intuitive and exploratory process
human-centered design
holistic perspective
Convergent & Divergent thinking
is an iterative process that leads to successful Futuristic Solutions
Co-creation with users
collaborative, solution-oriented approach
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Divergent Convergent Divergen
tConvergent
DESIGNTHINKING Process
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DESIGNTHINKING Process
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DESIGNTHINKING Process
What is What if What vows what works
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Design thinking beginners
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Empathy research
Mindset Tools Frameworks
Abstract Concrete
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Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Childlike curiosity
• Understand by getting into their shoes
• Observe –don’t judge
• Ask the question ‘why’
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Empathy research
Mindset Tools Frameworks
Abstract Concrete
• A day in the life of ..
• Video graphy
• Empathy interviews
• Ethnography
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Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Empathy maps
• Personas
• 2x2 matrixs
• Laddering up/down, hierarchy of needs
• Understand the time dimension – Journey map
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Empathy framework
say
do
think
feel
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Empathy framework
say
do
think
feel
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Define the problem statement
• Is open ended
• Is always a action verb, no noun
• Setting a goal without stating the methods
• Refrain from too much Abstraction
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Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Calm , open
• Synthesize
• Agile to spring from
• Focus through all intellect and experiences
• Non judgmental
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Brainstorm
• Consists of four parts
• Understanding the problem statement
• Warming up
• Brainstorming
• Grouping of ideas
Mindset Structure pointers
• Should be structured and facilitated by experts
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Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Go for many• Build on other’s ideas• Encourage wild ideas• Be visual• Headline• Defer judgment
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Brainstorm
Grouping
• Deliverable
• Cluster ideas
• Segregate unrealistic ones for a later date
• Select those that can be prototyped as appropriate solutions to the problem defined
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Practicing Design thinking
• To create a habit, one needs to consistent
• Successful idea cannot be the only ones rewarded
• Performance appraisals should be linked to learning from failures and pivoting
• Job Profiles should have cross functional tolerances
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Design thinking enablers
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Design thinking continued
• Failing early and economically
• Low fidelity prototyping
• Iteration with User feedback
• Hand’s on experience of Design Thinking
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Design thinking opportunity
• 3 day workshop in Mumbai on 9-11 October 2015
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Until Next Time..Stay connected…
Manisha PhadkeDesign Strategist I Trainer I Educator